Why Marketing?

Helping Small Business Overcome Big Marketing

DGM Solutions, LLCDrew Giffin Marketing Solutions

www.dgm.solutions

Why is Marketing Important?It is the strategy,

value proposition, and brand story that

drives sales for your business

It’s why people choose to do business with YOU

It is the lifeblood of your business!

6 essential must haves forSmall Business Marketing 1. Branding

2. Marketing Plan

3. Email Marketing

4. Social Media

5. Your Compelling and Engaging Story (Blog)

6. Directory Listings, Reviews for SEO

Customer Retention (Okay…seven)

1. Branding Strategy Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

• What is the personality of your business• What is the story that makes your business unique• Does your ideal customer get your Business Identity

Design Experience Expectations Promise Perception Personality

2. The Right Marketing Plan When it comes to a small business, you’ll need more than just passion to drive success.

What are the goals for your marketing? What are your long and short term goals?

Specific Measurable Attainable Realistic Timely

Assess your budget and does it fit with your goalsWhat percentage should you be spending on marketing

The tactics to carry out your vision

If you don’t know where to sail your ship,you could be going in the wrong direction.

3. Email Marketing

Dollar for Dollar Email Marketing is the single most effective digital marketing channel for customer retention in the United States.

- emarketer, 2015• Compelling Subject Line• Segment your Contact List  • Relevant Consistent Content• Keep It Simple  • Mobile Responsive • Drive them to your website and build your list with a sign

up form

72.4 % of the U.S. Population uses email

vs. 69% for Social Media

4. Social Media25% of all website traffic comes from Facebook

– Shareaholic 2015

Social Media is a Branding Device – Your business uniquenessDo people want to share your content?Where are your customers?

Facebook

Twitter

Pinterest

Instagram

Snapchat

Dashboards: Hootsuite and Sprout Social manage multiple Platforms

How do you do share your story?

5. Your Engaging StoryBusinesses who blog get

126% more leads than businesses that don’t.

Share your knowledge and your story! Engage with your customers

You’re an expert in your industry – use that knowledge and expertise to your advantage!

6. Directory Listings,Reviews and SEO AnalyticsEstablish yourself and get your name out there!

Directory Listings are usually freeGoogle My Business Listing, Bing, Yahoo, Google+Community Listings: BBB, Newspapers, Radio, Event Listings Yellow Pages / White Pages, City Search, FourSquare

Review Sites – Google and YelpAnalytics and SEO – Search Engine Optimization and Search Engine Marketing

A word about Google Rankings

Are you Customer Focused?

Not just good customer service – Everyone says that!A loyal customer spreads great word of mouth about your businessLess expensive to keep a returning customer than try and gain a new one

How do you emphasize Customer Retention?

Text MessageMarketing

98% of SMS messages sent are opened90% of all text messages are read in under 3 minutes

SMS Marketing is one of the most personal and effective methods of Direct Marketing.

Your Customers are mobile…Are you?