Six steps to engaging

your local media

Henry Howard - Deputy Director of Media & Communications

• Foster relationships with

editors, reporters,

producers, etc.

• Learn how to help them

help you

Get personalSTEP 1

• Early and often

• Media release vs. media

advisory

• Why do I care?

• Double and triple check

information

• Follow up

Promote your eventsSTEP 2

• Why

• How

Make it localSTEP 3

• Follow media outlets on

social media

• Engage and tag them on

social media

• Praise publicly, scold

secretly

Get socialSTEP 4

• Why

• How

Follow UpSTEP 5

• Why

• Resources

• Awards

Join NALPASTEP 6

www.legion.org/nalpa

Thank you