Six types of socialmedia activity

Social media universe

Social media universe

Blogs Forums Microblogs Social networks Content/media sharing networks Bookmarking MMORPG & Virtual worlds Instant messaging

Social media universe

All of the activities, platforms and practices that enable users to create and share knowledge, opinions and content.

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Wanted: party planner

Wanted: party planner

What kind of party - a rave? a dinner party? When will it happen? Where will it happen? How will you invite people? Who will you invite? What will motivate them to come? Don’t forget health and safety!

Promote your party

Promote your party

Paid for advertising in social spaces Viral invitations Beta-invitations Mailing lists Existing social media channels Traditional media??

Case Study: Spotify

Invite the cool kids

Invite the cool kids

Identify online influencers Blogger outreach Member get member

Case study: TRV$/DJAM

Book a location

Book a location

Social technographics Social media platform(s) Open APIs

Case study: last.fm: Fantasy Festival

Be a gracious host

Be a gracious host

Customer service (deal with questions/complaints)

Facilitate introductions Give your team roles:

– Customer Service– R&D– Marketing/PR– HR

Case study: Scott Monty/Ford

Did they have a good time?

Monitor buzz post-event Track metrics against KPIs Use feedback as part of R&D

Case Study: Threadless