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19th November 2014. Brought to you by:
Six ways to turbo charge your b2b digital marketing
Raise profile, create traffic and drive engagement with six critical elements of the modern b2b marketing toolkit
19th November 2014. Brought to you by:
René Power Business Development Director, BDB
Example: Trelleborg
http://www.tss.trelleborg.com/global/en/homepage/homepage.html
@renepower @smartinsights #turboB2B 19 Nov ‘14
Getting and staying found On page and off
page PPC – especially in
emerging markets Language keyword
research Location based
search Link building
@renepower @smartinsights #turboB2B 19 Nov ‘14
Trade media
Trade associations
Directories
Search engine indexes
Social media
BloggersNews sites
Main-stream press
Top Internet
sites
Discussion portalsTrade
shows
Conferences
Link building
@renepower @smartinsights #turboB2B 19 Nov ‘14
Example: Lead Forensics Things they
consider– Google– Don’t forget – Yahoo!– Bing– Linkedin– Retargeting
@renepower @smartinsights #turboB2B 19 Nov ‘14
Turbo tip: Keywords rule!
@renepower @smartinsights #turboB2B 19 Nov ‘14
Check-list for SEO
Understand SEO restrictions within your CMS of choice
Customer outreach with email Offering the most important b2b touch
points – why? Opted in (easy to opt out) Direct Personal Immediate Gets more attention than any other medium Transactional
Event triggered and behaviour informed
@renepower @smartinsights #turboB2B 19 Nov ‘14
Content is a big deal in b2bS
ource http://content m
arketinginst itute.co
m/w
p -conten
t/uplo ads/2013/03/ UK
_Researc h_C
MI_20
13 _Final-3
@renepower @smartinsights #turboB2B 19 Nov ‘14
And a big deal in UK b2b
Source http://contentmarketinginstitute.com/wp-content/uploads/2013/03/UK_Research_CMI_2013_Final-3.pdf
@renepower @smartinsights #turboB2B 19 Nov ‘14
Turbo tip: Content that turbo charges b2b marketing
needs to hit those human drivers and be helpful +
COMPELLING
USEFUL
RELEVANT
EFFECTIVE
@renepower @smartinsights #turboB2B 19 Nov ‘14
Social is a big deal in b2bS
ource http:// contentma
rke tinginstitute. com
/wp-co
nt ent/up
loads/2 013/03/U
K_R
esearch_
CM
I_2013_F
ina l-3.pdf
@renepower @smartinsights #turboB2B 19 Nov ‘14
Turbo tips: Be active
@renepower @smartinsights #turboB2B 19 Nov ‘14
Monitor brand
Monitor brandBe activeBe active
Social advertising
Social advertising
UX centred design
@renepower @smartinsights #turboB2B 19 Nov ‘14
What is your [customer’s] point of pain?
How can I [you] help / take the pain away?
What do I [you] want you [customer] to do next?
Summary
Don’t get hung up on platforms, tools and
technologies until you’ve clearly
understood the what, who, where, why.
The how comes later.
Don’t get hung up on platforms, tools and
technologies until you’ve clearly
understood the what, who, where, why.
The how comes later.
More great b2b content1. Go tell anyone who’ll listen about this deck!
2. Buy v1 of Brilliant B2B Digital Marketing from Amazon
3. Head to Smart Insights Expert members and access v2 exclusively (+ hundreds of other guides and resources)
4. Look me up on Linkedin, connect and talk to me one-to-one about your b2b digital marketing challenges
5. Start receiving my Marketing Assassin blog and event updates.
6. Check out other great b2b marketing content on BrightTalk
@renepower @smartinsights #turboB2B 19 Nov ‘14