Size of Size of the Prize the Prize Chicago Research Chicago Research Jan. 28, 2010 Jan. 28, 2010
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1. Size ofthe Prize Chicago Research Jan. 28, 2010
2. Fast Food Furniture Hair Salons Wireless Auto Insurance
Casinos
3. Auto InsuranceSize of the Prize
4. Increase your ROI&Grow Market Share Source: 1: 2009
National Association of Insurance Commissioners: Average Auto
Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009
Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ IL
avg. annual auto insurance spending (HH) ($743 per car 1 *2.17
(avg. # vehicles per Hispanic household 2 )) $1,612 # Hispanic HHs
that have auto insurance(Hispanic households that have any auto
insurance provider 2 ) 376,269 Base revenue (Projected Hispanic
Customers *Avg. spent) $606,545,628
5. Revenue 1 % HispanicMarket Share = $6.1M $12.1M $18.2M
HispanicMarket Share 2 % 3 % HispanicMarket Share = = Source: 1:
2009 National Association of Insurance Commissioners: Average Auto
Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009
Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+
Auto Insurance Size of the Prize
6. Are you getting your piece of the pie? Source: 1: 2009
National Association of Insurance Commissioners: Average Auto
Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009
Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Total
AnnualHispanic Revenue: $607M
7. Auto InsuranceSize of the Prize Client Specific Example:
Allstate
8. Increase your ROI & Grow Market Share Source: 1: 2009
National Association of Insurance Commissioners: Average Auto
Insurance Expenditures by State, 2007;2: Hispanic Scarborough, 2009
Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ IL
avg. annual auto insurance spending (HH) ($743 per car 1 *2.17
(avg. # vehicles per Hispanic household 2 )) $1,612 Allstate
Hispanic Market Share(Hispanic households whose auto insurance
provider is Allstate 2 ) 21% # Hispanic HHs that have auto
insurance(Hispanic households that have any auto insurance provider
2 ) 376,269 Projected Allstate Hispanic HH auto insurance customers
(market share*total Hispanic HH customers)79,016 Base
revenue(Projected Hispanic HH Customers *Avg. spent)
$127,373,792
9. New Revenue RevenueGrowth + 1 % HispanicMarket Share = +
$6.1M + 5% + $12.1M + $18.2M + 10% + 14% HispanicMarket Share + 2 %
+ 3 % HispanicMarket Share = = Source: 1: 2009 National Association
of Insurance Commissioners: Average Auto Insurance Expenditures by
State, 2007;2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb
2009), Chicago, Household, Adults 18+
10. Casinos: Size of the Prize
11. Opportunity abounds for casinosin the Chicago Hispanic
market Source: 1: American Gaming Association Survey of Gaming
Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue;2: Hispanic
Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults
18+ Total Chicagoland/IN area casino revenue (Total revenue from
casinos in the Chicagoland/IN area in 2008 1 ) $2.251 Billion Total
# of casino visitors(visited a casino in the past 12 months 2 )
Average revenue per customer (total casino revenue/total casino
goers) $1,112.61 2,023,171 # of Hispanic casino visitors (# of
Hispanics who visited a casino in the past 12 months 2 ) Revenue
from Hispanic casino goers(# of Hispanic casino visitors*average
revenue per customer) 230,254 $256,182,903
12. Are you getting your piece of the pie? Total AnnualHispanic
Revenue:$256M Source: 1: American Gaming Association Survey of
Gaming Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue;2:
Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago,
Adults 18+
13. Casinos: Size of the Prize Specific Client Example
14. Opportunity abounds for casinosin the Chicago Hispanic
market Source: 1: American Gaming Association Survey of Gaming
Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue;2: Hispanic
Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago,
Household, Adults 18+ Total Chicagoland/IN area casino revenue
(Total revenue from casinos in the Chicagoland/IN area in 2008 1 )
$2.251 Billion Total # of casino visitors(visited a casino in the
past 12 months 2 ) Average revenue per customer (total casino
revenue/total casino goers) $1,112.61 230,254 Revenue from Hispanic
casino goers (# of Hispanic casino visitors*average revenue per
customer) # of Hispanic casino visitors (# of Hispanics who visited
a casino in the past 12 months 2 ) 2,023,171 $256,182,903
15. Fast Food Size of the Prize
16. Increase your ROI&Grow Market Share Average $ Spent by
Hispanics on ALL Fast Food(per person / per month) Total # of
Hispanic Fast FoodCustomers (per month) $56/month 1 544,543 2
$30,494,408 3 Total $ spent by Hispanics on Fast Food(per month)
Source: 1. 2009 Global Insights $56 monthly fast food spend is
determined by Avg Annual expenditures per Hispanic HH: ($2,477)
divided by avg Hispanic HH size (3.7) divided by 12 months, 2.
544,543 Hispanic fast food customers determined by Hispanic
Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults
18+, 3. Total monthly per person expenditure multiplied by total #
of Hispanic fast food customers
17. Are you getting yourpiece of the pie? $30.5M Source: 1.
2009 Global Insights $56 monthly fast food spend is determined by
Avg Annual expenditures per Hispanic HH: ($2,477) divided by avg
Hispanic HH size (3.7) divided by 12 months, 2. 544,543 Hispanic
fast food customers determined by Hispanic Scarborough, 2009
Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 3. Total
monthly per person expenditure multiplied by total # of Hispanic
fast food customers TotalHispanic MonthlyRevenue: 3
18. Fast Food Size of the Prize Client Specific Example:
19. Hispanic Monthly Revenue Chicago DMA Source: 1. 2009 Global
Insights $56 monthly fast food spend is determined by Avg Annual
expenditures per Hispanic HH: ($2,477) divided by avg Hispanic HH
size (3.7) divided by 12 months, 2. Hispanic Scarborough, 2009
Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 3. Total
monthly per person expenditure multiplied by total # of Hispanic
fast food customers, 4. Arbys share of total monthly Hispanic fast
food customers (5%) determined by Hispanic Scarborough, 2009
Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 5. Arbys
Hispanic monthly revenue = Arbys Hispanic market share (5%) * $
spent by Hispanics on fast food (per month) Average $ Spent by
Hispanics on ALL Fast Food (per person / per month) Arbys Hispanic
market share(Hispanics who visited Arbys in the past 30 days) 5% 4
Arbys Total Hispanic Base Revenue(per month)$1,524,720 5 $56/month
1 Total # of Hisp. Fast Food customers (per month) 544,543 2 Will
produceNew Revenue: Which amounts to Revenue Growth of: +1 % +20%
+$305K/month +2 % +40% +$610K/month +60% +$915K/month Increasing
Hispanic Market Share by:+3 % $ spent by Hispanics on Fast Food(per
month) $30,494,408 3
20. Furniture CategorySize of the Prize
21. Average $ Spent on Furniture (avg. $ spent on furniture by
HH in the past 12 months) $1,871 186,772 Increase your ROI&Grow
Market Share # of Hispanic HHs that bought furniture (Hispanic HHs
that purchased furniture in the past 12 months) $349,450,412 Base
revenue(Projected Hispanic Customers*Avg. spent) Source: Hispanic
Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago,
Household, Adults 18+
23. Are you getting your piece of the pie? $349M Total Annual
HispanicRevenue: Source: Hispanic Scarborough, 2009 Release 1 (Mar
2008-Feb 2009), Chicago, Household, Adults 18+
24. Furniture CategorySize of the Prize Client Specific
Examples
25. Increase your ROI & Grow Market Share Average amount
spent on furniture Source: Hispanic Scarborough, 2009 Release 1
(Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Average $ Spent
on Furniture(avg. $ spent on furniture in the past 12 months)
$1,871 The Roomplaces Hispanic Market Share(purchased furniture at
The Roomplace in the past 12 months) 9% # of Hispanic HHs that
bought furniture (purchased furniture in the past 12 months)
186,772 Projected Roomplace Hisp. HH customers(market share*total
Hisp. HH customers)16,809 Base revenue(Projected Hispanic Customers
* Avg. spent) $31,449,639
27. Increase your ROI & Grow Market Share Average amount
spent on furniture Source: Hispanic Scarborough, 2009 Release 1
(Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Average $ Spent
on Furniture (avg. $ spent on furniture in the past 12 months)
$1,871 # Hispanic customers whobought furniture(purchased furniture
in the past 12 months) 186,772 Base revenue(Projected Hispanic
Customers * Avg. spent) $349,450,412
29. Hair Salons Size of the PrizeClient Specific Example: Mario
Tricoci
30. Grow your business by targeting Hispanic women! 532,249
Hispanic Women 18+ 1 usehair salons 2 88% Total Annual Revenue=
$140,513,700 468,379 Salon users 10 Mile Radius $300/yr 3 Avg.
spent Source: 1: 2009 Geoscape Intelligence System, Inc, 2009
Estimates, Non-Overlapping Ring Trade Area Report Based on 2009
Hispanic Population Women 18+;2: Mintel, Professional Beauty
Services, December 2005, Mintel International Group Ltd.; 3: ($50
est. average spent per visit * 6 avg. visits per year 2 )
31. Look at the opportunity in your own backyard! Source: 1:
2009 Geoscape Intelligence System, Inc, 2009 Estimates,
Non-Overlapping Ring Trade Area Report Based on 2009 Hispanic
Population Women 18+;2: Mintel, Professional Beauty Services,
December 2005, Mintel International Group Ltd.; 3: ($50 est.
average spent per visit * 6 avg. visits per year 2 )
32. Are you getting your cut? Total Annual Hispanic Revenue
$140.5M (within 10 miles of all Mario Tricocis locations) Source:
1: 2009 Geoscape Intelligence System, Inc, 2009 Estimates,
Non-Overlapping Ring Trade Area Report Based on 2009 Hispanic
Population Women 18+ (578,682) andMintel, Professional Beauty
Services, December 2005, Mintel International Group Ltd. (88%); 2:
Mintel, Professional Beauty Services, December 2005, Mintel
International Group Ltd.(6 visits per year); 3: ($50 est. average
spent per visit * 6 avg. visits per year 3 ); 4: Determined by
total Hispanic female salon users (per year) 2* $300 (per year) 3
3
33. Wireless CategorySize of the Prize
34. Average $ spent on Wireless (avg. $ spent on wireless
service in the past 12 months) $88/mo # Hispanic
wirelesscustomers(Hispanics who currently use a wireless phone)
899,645 Base revenue (projected Hispanic customers * Avg. spent)
$79,168,760/mo. $1,056/yr $950,025,120/yr. Increase your ROI&
Grow Market Share Source: Hispanic Scarborough, 2009 Release 1 (Mar
2008-Feb 2009), Chicago, Household, Adults 18+
36. Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb
2009), Chicago, Household, Adults 18+ Total AnnualHispanic Revenue:
Are you getting your piece of the pie? $950M
37. Wireless CategorySize of the Prize Client Specific
Examples
38. Increase your ROI & Grow Market Share Average $ Spent
on Wireless (avg. $ spent on wireless service in the past 12
months) $88/mo Verizon Hispanic Market Share(wireless carrier
currently using, among Hispanics) 15% # Hispanic wireless
customers(Hispanics who currently use a wireless phone) 899,645
Projected Verizon Hispanic customers(Hispanic market share*total
Hispanic customers)134,947 Base revenue(projected Hispanic
customers * avg. spent) $11,875,314/mo. $1,056/yr $142,503,768/yr.
Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009),
Chicago, Adults 18+