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SmartyKat® & PoochPlanet®
P R O D U C T C A T A L O G
2013
better products, bette
r planet®
SmartyKat® and PoochPlanet® give pet
parents the best of all worlds: innovative
products, stylish designs, environmental
responsibility and affordability all in one
place. We offer products in a wide range of
categories and organize them with our
CompleteNeeds® System making it easy for
consumers to meet their pet’s emotional,
instinctual and physical needs. Our packaging
calls out the specific needs providing retailers
with an organized merchandising strategy to
help educate consumers.
pg 2
pg 3
pg 6-13
pg 14-15
pg 16-23
pg 24-25
pg 26-31
pg 32-33
pg 34-39
pg 40-44
table of contents
pg 4-5
Our Company ...............
EcoAdvantages® ............
Dog Bedding ................
Cat Bedding .................
Cat Scratchers .............
Cat Grooming ...............
Cat Toys ........................
Catnip & Treats ............
Cat Litter .....................
Product Assortments ....
Who we are, what we stand for
Explains environmental features and benefits
The organizing principle of our brands
Cuddle, lounge, therapeutic and functional beds
Lounge, high-back and privacy beds
Posts, hanging and floor scratchers
Self-grooming posts, pads and tunnels
Interactive, catnip, floor and electronic toys
Compressed, spray and loose catnip; healthy treats
Litter boxes, scoops, organizers and deodorizers
Merchandising strategies
CompleteNeeds®............
At Worldwise, we believe that sustainable living is easier when it's a
natural choice. We also believe that making a better choice for pets
and the planet should never be outside anyone's economic reach.
That's why since 1990, our goal has been to make environmentally
responsible products that are smart, attractive, affordable and
accessible to everyone.
Our vision is to provide innovative solutions for pets and pet parents.
Pets have a variety of needs, that when fulfilled, help them lead the
happiest and healthiest lives possible. We design our products
specifically around those ideas and needs. We are constantly evolving
our brands and product lines through unique, inspiring and proprietary
product designs that connect in a meaningful way to how pets and
people live and play together.
2
better products, better planet®
EcoAdvantages is a proprietary feature of Worldwise brand products. The EcoAdvantages label on
our packaging clearly identifies the environmental advantages of our products, making it easier to
compare to conventional products. Whether buying a pet product to solve a problem or meet a need,
Worldwise ensures that consumers can consider the impact on the environment as well.
recycled and reclaimed
Plastic: Worldwise brand products use a recycled fiberfill blend called EcoRest® made from post-consumer recycled plastic bottles
to add loft and cushioning to dog and cat beds and soft toys. This year, Worldwise will prevent the equivalent of over 50,000,000
16.9-oz plastic bottles from ever reaching landfills. Recycled plastics from industrial sources are also a plentiful commodity that
Worldwise cleverly converts into sleek, durable litter boxes, scoops, litter bags and other plastic products.
Corrugated cardboard and paper: Recycled corrugated cardboard makes an ideal scratcher surface for cat's claws. The
cardboard used in Worldwise products is not only recycled, it's 100% recyclable too. A percentage of the paper used in Worldwise
brand product packaging comes from recycled post-consumer sources.
Visco-elastic foam: Worldwise gives new life to the leftover remnants of visco-elastic foam (commonly called "memory foam")
resulting from the production of human beds, pillows, cushions, and other memory foam products. We also use reclaimed
conventional foam in some of our pet bedding.
organic and natural
Catnip: Cats come in close contact with catnip in toys and on scratchers. Worldwise cat products featured organic catnip years
before “organic” became a buzz word. It's important to recognize that 100% organic catnip that's grown, processed and packaged
without pesticides or chemicals is a healthier choice for cats.
Soybeans and wood: Some Worldwise products include a soybean-based foam called BeneFoam™, an alternative to the
petrochemical-based foams typically used in some bedding. Woods used in Worldwise products are either renewable, such as
bamboo, or come from recycled post-industrial sources.
4
better products, better planet®
Our CompleteNeeds merchandising system provides you with an integrated,
solution-based product assortment that educates the consumer and...
• encourages consumers to purchase multiple products
• greatly simplifies merchandiser decisions regarding product assortments
• eliminates SKU redundancy and poor performing products
• generates repeat purchases
PoochPlanet® & SmartyKat®
CompleteNeeds® System
Com
pleteN
ee
ds
® M
erchandising System
5
We’ve improved our CompleteNeeds System, making it easier for consumers to identify PoochPlanet & SmartyKat products that meet their pet’s unique sleeping, scratching and hygiene requirements.
CorrugatedHorizontal Vertical Angled
Carpet
Sisal
Scratch
Products that neutralize odors and extend freshness
Products that make litter box maintenance easier
Products that minimize litter scatter and tracking
Odor ControlWaste Management
Scatter Control
Hygiene
Relaxed styles for sprawled-out comfort
Advanced cushioning & support for aging or arthritic dogs
Softly-structured for tucked-in security & support
Converts crates & kennels into cozy, cushioned dens
LoungeTherapeutic
CuddleFunctional
Rest
The SmartyKat and PoochPlanet brands include a wide variety of products specifically designed to meet the emotional, instinctual and physical
needs of a pet. Our packaging helps the consumer select products which meet these specific needs, keeping their pets happy and healthy.
PoochPlanet® SmartyKat®
EMO
TIO
NAL NEEDS
INST IN
CTUAL NEEDS
Hunt
Interaction
TreatsInd
ep
end
ence
Nut
ritio
nEx
ercise
Hygiene
Stimulation
RestSafetySc
ratc
h
Priva
cy
Training
Interaction
Treats
Inde
pe
nde
nce
Nut
ritio
nEx
ercise
Hygiene
Health
RestSafetyC
hewPre
y Pla
y
Lounge Therapeutic Cuddle Functional
Bedding
6
better products, better planet®
PoochPlanet beds offer rest
and comfort regardless of
a dog’s size, age or sleep style.
They are home décor inspired
and coordinate with any style.
PoochPlanet® CompleteNeeds®
Training
Interaction
Treats
Independence
Nut
ritio
n
Exer
cise
Hygiene
Health
Safety
Che
wPrey
Play
Rest
PoochPlanet
®
Bedding
7
ComfortGel™therapeutic gel pet bed• gel provides pressure point relief• gel improves airflow and responds to body temperature• luxuriously soft plush fabric
60450 36" x 24" x 7"
Item # Size
Cream/Brown
Color
Therapeutic
Sub-NeedRest
NEW
8
better products, better planet®
EcoRest is a high-performance, recycled
fiberfill used for PoochPlanet® pet beds.
Recycled post-consumer plastic is spun-
processed into a fluffy, high-loft fill. This
fiberfill of the future provides unmatched
cushioning, resilience and insulation for
your dog. You’ll feel good too knowing that
you’re helping us keep the equivalent of
millions of recyclable bottles out of landfills
each year.
EcoRest®
Converting Bottles to Beds
better products, better planet®*Colors may vary
Pet Bed (3 sizes) super-soft pet bed• resilient, high-loft fill for long-lasting comfort• reversible and easy to clean• machine washable
60186 36" x 27" x 7"
Item # Size
Brown Lounge
Sub-Need
Rest 60140 42" x 32" x 10" Brown Lounge
60210 50" x 40" x 10" Brown Lounge
M
L
XL
Color*
NEW
PoochPlanet
®
Bedding
9
DivineCanine™ (3 sizes)faux-shearling pet bed• soft and comfortable cushion• substantial side walls support head and neck• machine washable
60447 27" x 25" x 5" Cream/Blue Cuddle
60448 36" x 28" x 9" Cream/Blue Cuddle
Item # Color
60446 21" x 20" x 5" Cream/Blue Cuddle
Sub-Need
Rest
S
M
L
Size
NEW
SnuggleBuddy™ (3 sizes)deluxe cuddler pet bed• resilient, high-loft fill for long-lasting comfort• thick, supportive side walls• machine washable
60290 26" x 22" x 7" Tan/Green Cuddle
60291 35" x 27" x 7" Tan/Green Cuddle
Item #
60289 20" x 17" x 7" Tan/Green Cuddle
Sub-Need
Rest
S
M
L
Size Color*
NEW
*Colors may vary
10
better products, better planet®
poochplanet®Our beds are filled with EcoRest® recycled fiberfill,
naturally-derived soy foam or chipped memory foam,
which keeps scrap foam out of landfills
HappyCamper™
indoor-outdoor pet bed• moisture-resistant fabrics ideal for indoor or outdoor use• water- and mold-resistant, fire-retardant fiber comfortable for all dogs• machine-washable cover
60445 38" x 27" x 3"
Item # Size
Assorted
Color
Functional
Sub-NeedRest
Green Orange
NEW
DreamLuxe™ (3 sizes)couch-style pet bed• soft and cozy interior fabric• supportive bolsters filled with high-loft fiberfill• machine washable
60419 25" x 21" x 8" Cream/Tan Cuddle
60420 36" x 26" x 11" Cream/Tan Cuddle
Item # Color
60418 21" x 17" x 7" Cream/Tan Cuddle
Sub-Need
Rest
S
M
L
Size
NEW
UnderCover™
reversible pet throw• helps keep furniture clean and hair-free• reversible, two-fabric versatility• machine washable
60424 36" x 29"
Item # Size
Assorted
Color
Functional
Sub-NeedRest
Tan Green
NEW
PoochPlanet
®
Bedding
11
60316 S Cream Functional
60317 M Cream Functional
60318 L Cream Functional
LuxuryLiner™ (4 sizes)crate cushion• use with crates, kennels or as a stand-alone bed• padded perimeter cushions and protects• machine washable
60319 XS
20” x 14.5” x 3”
28.5” x 18” x 3”
36.5” x 23.5” x 3”
16.5” x 9.5” x 3”
Item # Size
Cream
Color
Functional
Sub-Need
Rest
TuftLove™ (3 sizes)deluxe crate mat and bed• thick, mattress-like comfort• use with crates, kennels or as a deluxe bed• machine washable
60260 S Assorted Functional
60261 M Assorted Functional
60262 L Assorted Functional
24” x 18” x 3.5”
30” x 21” x 3.75”
36” x 21” x 4”
Item # Size Color Sub-Need
Rest
Brown Green
12
better products, better planet®
Therapeutic Comfort
PoochPlanet’s therapeutic pet beds use
various combinations of convoluted foam,
chipped and shredded foam and memory
foam to provide dogs with ultimate comfort
and support. These filling materials support
joints and relieve pressure points making
these beds ideal for aging, arthritic and
convalescing dogs. Our easy-care home
décor inspired fabrics ensure that the beds
are suitable for any household.
CuddleComfort™
therapeutic pet bed• soft and comfortable foam fill for superior cushioning• luxurious plush fabrics• machine washable
60441 36" x 28" x 6"
Item # Size
Cream/Brown
Color
Therapeutic
Sub-NeedRest
NEW
MemoryMat™
memory foam pad• therapeutic mat with memory foam center• heat and pressure sensitive memory foam conforms to body contours• luxuriously soft and plush
60435 36'" x 24" x 4"
Item # Size
Cream/Green
Color
Therapeutic
Sub-NeedRest
NEW
CuddleCloud™ (2 sizes)therapeutic foam pet bed• orthopedic foam cushions and relieves pressure points• soft and cozy interior fabric, home décor outer fabric• machine-washable cover
60443 26" x 21" x 7" Cream/Jacquard Therapeutic
60444 36" x 24" x 7" Cream/Jacquard Therapeutic
Item # Color Sub-NeedRest M
L
Size
NEW
PoochPlanet
®
Bedding
13
BigCloud™ (2 sizes) foam pillow pet bed • shredded foam filling for cloud-like comfort• supersoft plush top• machine washable cover
60430 36" x 27" x 7” Cream/Brown Therapeutic
60431 42" x 32" x 7” Cream/Brown Therapeutic
Item # Color Sub-NeedRest S
M
Size
NEW
TenderCare™ (3 sizes)therapeutic foam pet bed• extra thick double pad supports and comforts• orthopedic foam cushions and relieves pressure points• machine washable cover
60314 35” x 25” x 4” Cream/Tan Therapeutic
60315 40” x 30” x 4” Cream/Tan Therapeutic
Item #
60313 27” x 20” x 4” Cream/Tan Therapeutic
Sub-Need
Rest
S
M
L
Size Color*
Silver Tan
TheraPaws™
therapeutic foam bed• orthopedic foam cushions and relieves pressure points• luxurious plush fabrics• machine washable cover
60301 36" x 29" x 2.5”
Item # Size
Assorted
Color
Therapeutic
Sub-NeedRest
NEW
*Colors may vary
Bedding
14
better products, better planet®
Cats can clock up to 18 hours
of dozing time a day depending
upon age, activity level and living
conditions. SmartyKat beds
are not only a cozy spot to
rest, but also offer uniquely
stylish designs and features
that attract cats.
SmartyKat® CompleteNeeds®
EMO
TIO
NAL NEEDS
INST IN
C
TUAL NEEDS
Hunt
Interaction
Treats
Inde
pe
nde
nce
Nut
ritio
n
Exerc
iseHygiene
Stimulation
RestSafety
Scra
tch
Priva
cy
Priva
cy Rest
Sma
rtyKat
® Bedding
15
HoodedHideaway™
covered cat bed• relaxed hood design creates a private sleeping spot• soft and cozy fabrics• machine washable
60433 18" x 18" x 11"
Item # Size
Assorted
ColorRest
GreenGreen Brown Blue
NEW
CatnipLounger™
cozy catnip bed• a cozy hangout for your cat • includes SmartyKat catnip • refillable catnip pouch attracts cats
09081 20” x 16” x 3.5”
Item # Size
AssortedRest
Catnip included
Green Brown Navy
Color*
CrownComfort™
high-back cat bed• deep, cozy comfort• stylish upholstered look• machine washable
60181 17” x 17” x 9”
Item # Size
AssortedRest
Green Brown
Color*
CatnapConvertible™
2-in-1 cat bed• two cozy beds in one• converts from lounger to hideaway• soft plush interior
10324 15” x 13” x 12”
Item # Size
AssortedPrivacy
Green Brown
Color*
*Colors may vary
Corrugated Carpet Sisal Seagrass
Scratch
16
better products, better planet®
A cat's desire to scratch is a
hard-wired instinct, not a behavioral
problem. SmartyKat provides products
with various combinations of scratch
surfaces and angles to please the
most finicky cats and redirect
scratching away from furnishings.
EMO
TIO
NAL NEEDS
INST IN
C
TUAL NEEDS
Hunt
Interaction
Treats
Inde
pe
nde
nce
Nut
ritio
n
Exerc
ise
Hygiene
Stimulation
RestSafety
Scra
tch
Priva
cy
Scra
tch
SmartyKat® CompleteNeeds®
Sma
rtyKat
® Scratchers
17
SuperScratcher®
catnip scratcher• corrugate mimics textures cats scratch in nature• use as a flat or incline scratcher• includes SmartyKat Certified Organic Catnip and 3 bonus toys
Scratch 09305 5.125” x 18.75” x 2”
Item # Size
As Shown
Color
Corrugated
Sub-Need
Catnip included
SuperScratcher+®
double-wide catnip scratcher• corrugate mimics textures cats scratch in nature• use as a flat or incline scratcher• includes SmartyKat Certified Organic Catnip and 5 bonus toys
Scratch 09325 10” x 18.75” x 2”
Item # Size
As Shown
Color
Corrugated
Sub-Need
Catnip included
To make SmartyKat® corrugated scratchers
we take post-consumer and post-industrial
cardboard and recycle it into fresh
corrugated sheets. When sandwiched
together, this process creates a high-quality,
durable honeycomb-textured scratch surface.
Consumers can feel good about these
win-win products that not only help save their
furnishings but also keep cardboard out of
landfills and are 100% recyclable.
18
better products, better planet®
corrugated
PurrfectWave™
corrugated catnip scratcher• corrugate mimics textures cats scratch in nature• unique reversible design offers multiple scratching angles• includes SmartyKat Certified Organic Catnip
Scratch 09276 16" x 8.5" x 3"
Item # Size
As Shown
Color
Corrugated
Sub-Need
NEW
Catnip included
ScratchInclined™
refillable catnip scratcher• corrugated pad refillable with SuperScratcher®• natural wood frame complements any home décor• includes SmartyKat Certified Organic Catnip
Scratch 09333 21" x 5.5" x 5.25"
Item # Size
As Shown
Color
Corrugated
Sub-Need
Catnip included
NEW
Sma
rtyKat
® Scratchers
19
PulpFriction™
catnip infused scratcher• unique texture mimics what cats scratch in nature• made from durable catnip-infused recycled pulp• hang from any doorknob or use on floor
Scratch 09284 5” x 17.75” x 1.875”
Item # Size
As Shown
Color
Corrugated
Sub-Need
CatChaise™
corrugated cat scratcher• unique design offers multiple scratching angles• does double-duty as scratcher and lounger• includes SmartyKat Certified Organic Catnip
Scratch 09765 9.2” x 17.12” x 3.87”
Item # Size
As Shown
Color
Corrugated
Sub-Need
Catnip included
ScratchUp™
hanging scratcher• corrugate mimics textures cats scratch in nature• use as a floor or hanging scratcher• includes SmartyKat Certified Organic Catnip
Scratch 09296 5.3” x 20.25”x 1.25”
Item # Size
As Shown
Color
Corrugated
Sub-Need
Catnip included
20
better products, better planet®
surfacesOur scratchers utilize a variety of a cat’s favorite scratch
surfaces — corrugate, sisal, carpet and seagrass — in various
combinations to please the most finicky cats.
CarpetCure™
hanging catnip scratcher• for carpet and catnip-loving cats• feather toy for between-scratching fun• includes SmartyKat Certified Organic Catnip in refillable pouch
Scratch 09321 5.125” x 23.25”
Item # Size
Assorted
Color
Carpet
Sub-Need
Timberwolf Taupe Catnip included
ClawBridge™
multi-angle scratcher• for carpet and catnip loving cats• strong and stable wooden structure• includes SmartyKat Certified Organic Catnip
Scratch 09330 18" x 7.75" x 6.25"
Item # SizeAssorted Carpet
Sub-Need
Catnip included
NEW
Color*
Timberwolf Taupe
*Colors may vary
21
Sma
rtyKat
® Scratchers
SeaColumn+™
seagrass scratch post• cats love the durable seagrass texture• carpet base doubles the scratching pleasure• feather toy adds to the fun
Scratch 09294
Item # Size
Assorted
Color
Seagrass
Sub-Need
13.75” x 13.75” x 20.5”
Timberwolf Taupe
ScratchScroll™multi-surface scratcher• a mix of feel-good scratching surfaces and angles• does double-duty as a fun hangout• feather toy adds to the fun
Scratch 10076 17.75” x 11” x 6.5”
Item # Size
Assorted
Color Sub-Need
Carpet Sisal
Timberwolf Taupe
CarpetColumn™ & SisalColumn™
scratch post• one-stop scratch playground• feather toy adds to the fun• four-pack case includes two carpet and two sisal posts
Scratch 09290 11.5” x 11.5” x 19.25”
Item # Size
Assorted
Color Sub-Need
Carpet Sisal
Timberwolf Taupe
SimplyScratch™
carpet scratch post• one-stop scratch playground• catnip toy adds to the fun• four-pack case includes two carpet and two sisal posts
Scratch 09279 11” x 11” x 17.75”
Item # Size
Assorted Carpet/Sisal
Sub-Need
Timberwolf Taupe
Color*Carpet Sisal
*Colors may vary
22
better products, better planet®
smartykat®
ScratchNip™
sisal catnip mat• feel-good sisal scratcher with a refillable catnip pouch• feather toy adds to the fun• includes SmartyKat Certified Organic Catnip
Scratch 09331 14” x 18”
Item # Size
Assorted
Color
Sisal
Sub-Need
Timberwolf Taupe
Catnip included
SisalAngle™
sisal incline scratcher• sisal scratch surface at an angle cats love• strong and stable wooden structure• includes SmartyKat Certified Organic Catnip
Scratch 09332 15.25” x 7” x 7”
Item # Size
Assorted
Color
Sisal
Sub-Need
Timberwolf Taupe Catnip included
23
Sma
rtyKat
® Scratchers
18 ft x 2 in
Size
ScratchNot™ Tapescratch deterrent barrier tape• invisibly protects home furnishings• safe and effective scratching barrier• easy to apply and remove
09897
Item #Scratch
Saves your furniture!
13.5 fl oz
Size
ScratchNot™ Sprayscratch deterrent training spray• helps protect home furnishings• spray on furniture, drapes and carpets to deter cats from scratching• safe for cats
09896
Item #Scratch
Most effective when used together, deterrents help keep cats away from
furnishings while scratchers offer alternative scratching targets
Grooming
24
better products, better planet®
Pet parents can enhance their
pet’s natural habits and
reduce shedding by encouraging
self-grooming with SmartyKat
products that collect and
capture hair.
SmartyKat® CompleteNeeds®
EMO
TIO
NAL NEEDS
INST IN
C
TUAL NEEDS
Hunt
Interaction
Inde
pe
nde
nce
Nut
ritio
n
Exerc
ise
Stimulation
RestSafety
Scra
tch
Priva
cy
Treats
Hygiene
Sma
rtyKat
® Groom
ing
25
BrushUp™
self-grooming post• naturally effective one-stop groomer• microfiber base traps hair• soft rubber bristles remove loose fur and help control shedding
09401 11.5” x 11.5” x 15”
Item # Size
Assorted
ColorHygiene
Timberwolf Taupe
BrushUp Scratcher™
scratch and groom post• soft nubs capture loose hair while cat scratches• helps control shedding• includes feather toy for added fun
09288 11.5” x 11.5” x 19.25”
Item # Size
AssortedScratch
Timberwolf Taupe
Color*Sisal
*Colors may vary
Sma
rtyKat
® Toys
27
Fish’nPlay™
catnip activity mat• hidden crackle sound intrigues cats• features fun bungee ball toy, raffia teasers and more• includes SmartyKat organic catnip and a refillable pouch
09782
Item # ColorIndependence As Shown
Seek’aBoo™
paw puzzle toy• puzzling fun for your cat• helps strengthen your cat's mental abilities and motor skills • two soft, plush ball toys included
09784
Item # ColorIndependence As Shown
CritterPak™
variety toy 12-pack• all a cat’s favorite toys in one place• includes catnip mice, balls and teaser wand• twelve times the fun
09759
Item # ColorIndependence As Shown
CrackleChute™
collapsible tunnel toy• hidden crackle sound intrigues cats• cats can’t resist exploring mysterious interior• pops up in an instant for portable fun
09939
Item # ColorIndependence As Shown
FlippedOut™
baton toy 3-pack• lightweight batons flip and fly• unpredictable movement cats love• crinkly fringe excites and teases
09370
Item # ColorIndependence As Shown
NEW
Ball’oYarn™
ball toy 3-pack• lightweight to bat and chase• jingly bell sounds excite cats• encourages healthy activity
09371
Item # ColorIndependence As Shown
NEW
WobbleBobble™
rocking feather toy• weighted base provides erratic, wobbly motion• feather toy attracts cats to play• hidden bell adds extra excitement
09786
Item # ColorIndependence As Shown
independence
SwishyTail™interactive feather wand• furry tail taunts and teases• real feathers drive cats wild• fun to chase and pounce
09375
Item # ColorInteraction assorted
NEW
Gray Cream
BouncyMouse™
bungee cat toy• bouncy fun for two• playful mouse irresistible to cats• bobs and bounces unpredictably
39386
Item # ColorInteraction Assorted
Swap’oRoo™
interchangeable 2-in-1 wand toy• change wand attachments for playtime variety• catnip and real feathers excite cats• hidden crinkle material adds appeal
09383
Item # ColorInteraction As Shown
NEW
28
better products, better planet®
Mouse Fish Ladybug
Leaps’nBounds™
interactive wand toy• real feathers excite cats• dangling attachment lures cats to pounce• encourages healthy activity
09751
Item # ColorInteraction Assorted
interactionOur toys are filled with fiberfill spun from recycled plastic, use
natural, undyed feathers and a variety of recycled plastic
components to offer toys that are fun and environmentally conscious.
FeatherSwirl™interactive wand• fluttery feathers drive cats wild• cornhusk teasers make intriguing sounds• create erratic movements with the touch of a finger
09794
Item # ColorInteraction Assorted
NEW FlutterBounce™
bouncy interactive toy• bouncy fun for two• real feathers excite cats• crinkly raffia adds intrigue
09378
Item # ColorInteraction Assorted
NEW
SneakyWaver™
teaser toy 2-pack
09382
Item # ColorInteraction As Shown
• fuzzy and feathery wands provide playtime variety• flexible wands create erratic movements cats love• interactive play promotes trust and bonding
NEW
29
Sma
rtyKat
® Toys
FlutterBalls™
feathery ball toy 2-pack• real feathers excite cats• soft plush balls are fun alone or with feathers• wildly entertaining
39341
Item #
As Shown
ColorHunt
CrickIt!™
electronic bug sound toy• exciting realistic cricket sounds • activated with the touch of a paw• contains pure and potent catnip
09379
Item #
As Shown
ColorHunt
NEW
PurrfectAim™
feathery toss toys• real feathers drive cats wild• lightweight and aerodynamic – perfect for tossing• flight-mimicking motions intrigue cats
09377
Item #
As Shown
ColorHunt
NEW NervousTick™
pull-string motion toy• jitters and skitters erratically• dangly legs bounce and tease• no batteries necessary
09380
Item #
As Shown
ColorHunt
NEW
FlutterNest™
electronic bird-sound toy• soft canary bursts into happy song• intriguing touch-activated bird sounds• real feathers excite cats
32008
Item #
As Shown
ColorHunt
FeatherMouse™
feathery cat toy• fluttery feathers drive cats wild• floor toy and snap-in toy in one• fun to bat and pounce
39385
Item #
As Shown
ColorHunt
ChickadeeChirp™
electronic bird-sound toy• intriguing real bird sounds• life-like size cats love• packed with potent catnip
39334
Item #
Assorted
ColorHunt
Green Pink Orange
hunt
ChirpyBall™electronic chirping ball toy• intriguing realistic bird sounds• activated with the touch of a paw• encourages healthy activity
09367
Item #
Assorted
ColorHunt
NEW
30
better products, better planet®
FishFlop™
catnip crinkle toy 3-pack• floppy fishy fun• cats love the crinkle sound• packed with potent catnip
09785
Item # ColorStimulation As Shown
FuzzBugs™
catnip toy 2-pack• two cute, colorful bugs with a catnip buzz• cats can’t resist them• contains pure and potent catnip
10066
Item # ColorStimulation As Shown
Gray White
RatPack™
jumbo catnip toy• cats love the large size• fun to kick and wrestle• packed with potent catnip
09788
Item # ColorStimulation Assorted
SkitterCritters™
catnip mice 3-pack• a tantalizing toy trio• contains pure and potent catnip• variety of colors and textures
39384
Item # ColorStimulation As Shown
CrazyCigar™
catnip toy• makes playtime smokin' hot!• a fun energy-booster for cats• stuffing-free — packed with 100% pure catnip
09758
Item # ColorStimulation As Shown
School’oFish™
catnip toy 6-pack• fish-shaped toys with a catnip zing• catnip attracts and excites cats• stuffing free – packed with 100% pure catnip
09373
Item # ColorStimulation As Shown
NEW
KnockOut™
treat dispensing toy• cats paw toy to “knock out” a treat• wobbly movement excites cats• keeps cats interested by unpredictably releasing treats
39328
Item #
As Shown
ColorTreats
Gray Tan Cream
MadcapMouse™
refillable catnip toy• playful mouse irresistible to cats• catnip attracts cats like a magnet• includes SmartyKat certified organic catnip
09366
Item # ColorStimulation Assorted
Free catnip refill
stimulation
31
Sma
rtyKat
® Toys
StringFling™
spinning string cat toy• string tail spins wildly• encourages activity even in sedentary cats• replaceable batteries included
09369
Item #
As shown
ColorExercise
NEW
SpeedChaser™
pull-back motion toy• quick moving mouse delights cats• pull back and release to unleash the fun• no batteries necessary
39327
Item #
Assorted
ColorExercise
Gray Brown
RunawayRascal™remote-controlled mouse toy• puts the fun of a mouse chase in your hands• easy one button control keeps your cat in hot pursuit• promotes healthy activity
09686
Item # ColorExercise As Shown
HotPursuit™
concealed motion toy• replicates the mesmerizing movement of hidden prey• four speeds let you customize the action• includes two wand attachments for playtime variety
32002
Item # ColorExercise As Shown
NEW
Silver Green Purple
Loco!Laser™
interactive laser pointer• irresistible fun for two• promotes increased activity• includes replaceable batteries
09752
Item # ColorExercise Assorted
Loco!Motion™
automated activity toy• cats can’t resist the erratic movements• encourages healthy activity• hours of fun
32001
Item # ColorExercise As Shown
exerciseElectronic cat toys offer the added value of light, sound and motion!
Catnip & Treats
32
better products, better planet®
Catnip and treats offer cats
a stimulating diversion from the
everyday routine. Catnip provides
a focused burst of fun and
energy while easy-to-grow
greens are a healthy and
delicious treat.
SmartyKat® CompleteNeeds®
EMO
TIO
NAL NEEDS
INST IN
C
TUAL NEEDS
Hunt
Interaction
Treats
Inde
pe
nde
nce
Nut
ritio
n
Exerc
iseHygiene
Stimulation
RestSafety
Scra
tch
Priva
cy
Treats
Stimulation
Sma
rtyKat
® Catnip &
Treats
33
Certified Organic Catnip2 oz canister• 100% certified organic• a burst of energetic fun for cats• a neater way to add catnip to toys, scratchers and bedding
09345
Item #
2 oz
SizeStimulation
1 oz
Size
CatnipMist™ (2 sizes)catnip-infused spray• all the benefits of catnip in a convenient spray• attracts cats to toys, beds and scratchers• safe and potent
10069
7 oz10070
Item #
StimulationNEW
0.5 oz
Size
• 100% certified organic• a burst of energetic fun for cats• safe, pure and potent
09342
1 oz09343
Item #
Stimulation
Certified Organic Catnip (2 sizes)stand-up pouch
NEW
SweetGreens™ Kitcat grass kit• healthy greens cats crave• a certified organic treat• just add water — sprouts in days
09700
Item #Treats
CatnipKiss™
compressed catnip toy• compressed catnip for playtime fun• concentrated catnip power!• all the fun of catnip without the mess
09351
Item #Stimulation
Odor Control Waste Management Scatter Control
Litter
34
SmartyKat offers a variety of
stylishly designed and functional
waste management, scatter control
and odor control products that
improve the litter experience for
pets and pet parents.
better products, better planet®
SmartyKat® CompleteNeeds®
EMO
TIO
NAL NEEDS
INST IN
C
TUAL NEEDS
Hunt
Interaction
Inde
pe
nde
nce
Nut
ritio
n
Exerc
ise
Stimulation
RestSafety
Scra
tch
Priva
cy
Treats
Hygiene
Sma
rtyKat
® Litter
35
PrivacyPlease™
hooded litter box• contains zeolite air filter• sleek design in home décor colors• hooded box provides privacy while reducing scatter and odor
Hygiene 39814 21” x 16” x 17.5”
Item # Size
Brown/Tan
Color
Waste Management
Sub-Need
DigDeep™
high-wall litter box• extra-high walls prevent litter scatter• provides privacy without a hood• sleek design in home décor colors
Hygiene 39813 21” x 16” x 10.5”
Item # Size
Tan
Color
Waste Management
Sub-Need
LitterLoo™ litter box• higher walls help prevent litter scatter• rim holds litter liners in place• sleek design in home décor colors
Hygiene 39805 19.5” x 16.5” x 7.7”
Item # Size
Brown/Tan
Color
Waste Management
Sub-Need
CleanExit™
scatter-control mat• soft silicone nubs gently remove litter from paws• perimeter wall helps prevent scatter and tracking• flexible design makes it easy to pick-up and pour-out excess litter
Hygiene 39824 18.5” x 21” x 1”
Item # Size
Assorted
Color
Scatter Control
Sub-Need
Taupe Sage
36
better products, better planet®
accessoriesSmartyKat litter accessories are made with
recycled plastic, non-toxic, BPA-free silicone
and zeolite, a naturally occurring mineral
NoOffense™ natural litter box deodorizer• natural mineral formula neutralizes tough odors• helps keep litter fresh between changes• safe for cats – chemical and fragrance free
Hygiene 39807 20 oz
Item # Size
n/a
Color
Odor Control
Sub-Need
Lil’Freshy™ litter box deodorizer• activated charcoal neutralizes odors• attaches to litter box or any smooth surface• safe for cats – chemical and fragrance free
Hygiene 39843 0.5" x 2.75" x 2.5"
Item # Size
As Shown
Color
Odor Control
Sub-Need
NEW
• extra-large scoop for faster cleaning• long handle keeps hands away from litter messes• designed for durability
LooLadle™ litter scoop
Hygiene 39804 2.5” x 6.5” x 15”
Item # Size
Tan
Color
Waste Management
Sub-Need
• unique extending scoop keeps hands away from litter messes• retracts in a snap for easy storage• extra-large scoop for faster cleaning
Arm’sLength™ extendable litter scoop
Hygiene 39840 3.25" x 6.25" x 16.50"
Item # Size
As Shown
Color
Waste Management
Sub-Need
NEW
WasteNot™
drawstring litter box liners• drawstring makes changing litter neat and easy• heavy-duty plastic minimizes leakage• fits most pans including large and jumbo sizes
Hygiene 39802 Jumbo
Item # Size
White
Color
Waste Management
Sub-Need
37
Sma
rtyKat
® Litter
InsideScoop™
litter scoop holder• attaches easily to rimmed, hooded and open litter boxes• silicone nubs help clean scoop• accomodates all standard litter scoops
Hygiene 39816 2.5” x 7” x 8”
Item # Size
Assorted
Color
Waste Management
Sub-Need
Taupe Sage
LitterWhisker™
dustpan and broom set• whisk away stray litter quickly• soft bristles clean up even the finest litter dust• pieces snap together neatly for storage
Hygiene 39831 6.5” x 6.25” x 1.25”
Item # Size
Assorted
Color
Waste Management
Sub-Need
Taupe Sage
38
better products, better planet®
organization
+ =
KittyCaddy™ SafeDeposit™ Organization Station™
Litter ManagementScoops, liners, deodorizers — modern litter management comes with a lot of
accessories! Let the Organization Station revamp your litter supplies by keeping
them together in one convenient spot. The modular pieces easily snap together so
that you can customize your Organization Station to fit your space and your needs!
39
Sma
rtyKat
® Litter
• conveniently seals in waste and odor• quick, clean, easy and odorless• attaches to KittyCaddy as part of the SmartyKat Organization Station
SafeDeposit™ litter waste storage container
Hygiene 39833 6.5" x 8.25" x 8"
Item # Size
As Shown
Color
Waste Management
Sub-Need
NEW
• fits SafeDeposit litter waste storage container• makes litter clean up a breeze• drawstring closure for quick and easy clean-up
SafeDeposit™ Refilllitter waste bags
Hygiene 39834 12 Bags (12" x 13.5")
Item # Size
As Shown
Color
Waste Management
Sub-Need
NEW
• organizes all your litter accessories in one spot• modular construction allows you to design your ideal organizer• base unit for SmartyKat Organization Station
KittyCaddy™
litter accessory organizer
Hygiene 39832 10.25" x 7.25" x 5"
Item # Size
As Shown
Color
Waste Management
Sub-Need
NEW
40
better products, better planet®
39384 SkitterCritters™
39386 BouncyMouse™
39334 ChickadeeChirp™
10066 FuzzBugs™
09351 CatnipKiss™
39385 FeatherMouse™
09367 ChirpyBall™
09939 CrackleChute™
09782 Fish'nPlay™
09366 MadcapMouse™
39341 FlutterBalls™
09759 CritterPak™
09751 Leaps'nBounds™
09752 Loco!Laser™
09284 PulpFriction™
09305 SuperScratcher®
09325 SuperScratcher+®
09321 CarpetCure™
09331 ScratchNip™
09402 LazyGroomer™
09700 SweetGreens® Kit
09343 Certified Organic Catnip 1 oz
09345 Certified Organic Catnip 2 oz
10070 CatnipMist™ 7 oz
09765 CatChaise™
09332 SisalAngle™
09279 SimplyScratch™
09290 CarpetColumn™ & SisalColumn™
09294 SeaColumn+™
10076 ScratchScroll™
09401 BrushUp™
09288 BrushUp Scratcher™
Item # Description
Toys, Scratch and Grooming Assortment
Prod
uct a
ssor
tmen
ts
Sma
rtyKat
® Product Assortm
ents
41
09351 CatnipKiss™
09758 CrazyCigar™
39384 SkitterCritters™
10066 FuzzBugs™
09785 FishFlop™
09788 RatPack™
39385 FeatherMouse™
39341 FlutterBalls™
39334 ChickadeeChirp™
32008 FlutterNest™
09366 MadcapMouse™
39386 BouncyMouse™
09378 FlutterBounce™
09751 Leaps'nBounds™
09794 FeatherSwirl™
09367 ChirpyBall™
09752 Loco!Laser™
39327 SpeedChaser™
09686 RunawayRascal™
09369 StringFling™
09786 WobbleBobble™
09759 CritterPak™
39328 KnockOut™
09370 FlippedOut™
09383 Swap’oRoo™
09939 CrackleChute™
Item # Description Item # Description Item # Description
09782 Fish'nPlay™
Cat Toys Assortment Litter Accessories Assortment
39805 LitterLoo™
39813 DigDeep™
39814 PrivacyPlease™
39824 CleanExit™
39802 WasteNot™
39807 NoOffense™
39843 Lil’Freshy™
39831 LitterWhisker™
39816 InsideScoop™
39804 LooLadle™
Item # Description
Our display-ready merchandising
solutions help you increase sales
and profit by maximizing sales per
square foot and reducing the time
employees spend displaying product.
better products, better planet®
09305 SuperScratcher®
Item # Description
09325 SuperScratcher+®
Item # Description
merchandising
42
09366 Madcap Mouse™
Item # Description
09752 LocoLaser™
Item # Description 39384 SkitterCritters™
Item # Description
09343 Certified Organic Catnip 1 oz
Item # Description
39386 BouncyMouse™
Item # Description43
Sma
rtyKat
® Product Assortm
ents
better products, better planet®
44
60290 SnuggleBuddy™
60435 MemoryMat™
60431 BigCloud™
60186 Pet Bed Bone Pattern
60210 Pet Bed Bone Pattern
Item # Description
26” x 22” x 7”
36" x 24" x 4"
42" x 32" x 7”
36" x 27" x 7”
50" x 40" x 10”
Size
PoochPlanet half and full-pallet displays educate the consumer and highlight EcoAdvantages
Full Pallet
Half Pallet
42"
40"48"
42"
40" 24"
Email:Phone:Fax:Web:
[email protected] | 415-721-7400415-721-7418www.smartykat.comwww.poochplanet.com
Worldwise, Inc.