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Skilled Volunteering
An Overview
Patsian LowDirector
National Volunteer & Philanthropy Centre, Singapore
1
Social Organisations
Skilled Volunteering Stakeholder Map
2
Community
Companies
CustomersBoard
ManagementEmployees
BoardManagement
Employees
Beneficiaries
SuppliersDistributorsValue-Chain Marketing
CommunicationBranding
Social/BusinessIntegration
< Volunteering >
Source: National Volunteer & Philanthropy Center, Singapore
Government International
Companies
• Fit with business goals, operating models, culture, internal policies• Consider if additional
resources are needed
3
• Careful and deliberate programme execution (design, costs, experience)
• Internal and external impact of skilled volunteerism• Consider possibility of involving the “value chain”
Social Organisations• Social organisation due diligence,
prepare volunteer to learn about issue• Invest the time to build relationships
between corp and social orgs• Conduct needs and skills fit diagnosis• Readiness to work with volunteers –
resources, time, project scope, etc.
4
Volunteers• Volunteers are people too – values, styles, preferences• Certain social issues will mean more than others• Balance work priorities and personal beliefs/passion –
must be practical to be sustainable• Generation dynamics between senior/middle-
management and younger employees• Does volunteering have impact on career development?• Job scope is not always the same as skills available
5
Engagement Structure• Diagnosis must be done before
designing the engagement• Engagement timeframe, scope, breadth, depth• Careful adjustments when adapting overseas
models into local context• Budget and source for cost/resources• Ground-up models (from employees/community)• Top-down models (from management/government)
6
Some engagement models• Marathon Model: short burst, extensive SPO reach• Open-ended Model: ongoing service, smaller number of SPOs• Micro-volunteering: each employee has own opportunity• Coaching and mentoring: 1-1 or 1-few close and long-term
engagement• Standardized Team Projects: Set project team with set
deliverables• Loaned Employee Model: secondment/attachment to SPO• General Contracting/intermediary: through coordinating
entity for cross-sector/cross-company resources
Source: www.abillionpluschange.org
7
Assessing Impact of Volunteerism• Impact assessment based on desired objectives
… should be designed at the beginning
• Consider internal and external assessment• Conduct assessment with the help of partners
• Stories and experiences can also be helpful• Invest the time and resources to properly conduct
impact assessment – results will be valuable
8
Impact-driven Skills Based Volunteerism
Other Resources
• Taproot Foundation (US based)• www.taprootfoundation.org
• Points of Light (US based)• Great resource for case studies• http://www.pointsoflight.org/skills-based-volunteering
• Readiness Roadmap (US based)• Help the nonprofit sector be ready to engage in and benefit
from pro bono professional services. • Taproot Foundation, Points Of Light, Common Impact, funded
by Capital One.• http://www.readinessroadmap.org/
9
• Corporate:• Important for senior executives to “take the lead” for
company-wide buy in and demonstrate commitment • Time/reputation balance, learn about social org better• Need to build internal competencies to manage
• Social Organisations:• Improve needs diagnosis capability• Benefit greatly from intermediaries’ help• Communication of where help is needed• Readiness to work with skilled volunteers
10
Regional Insights on Skilled Volunteering
• Volunteers:• Cultural acceptance and celebration of volunteering• Reward, recognition and impact of volunteering• Power of community/word-of-mouth• Oriented and prepared on social org and issue area• Important to match skills with needs correctly
• Engagement Structures:• Intermediaries are critical as play many roles• Unclear on how intermediaries can sustain themselves
• Incubation/operational funding critical• Unclear on how much to outsource to intermediaries• Assess impact to corp, SO and volunteer
11
Regional Insights on Skilled Volunteering
You are the greatest resource• Many companies learn by experience• Please share your stories with each other• A network of socially-conscious businesses is very
impactful • Singapore’s Corporate Giving Council
• Encourage cross-sector leadership and collaboration to benefit social ecosystem • Engage Hong Kong “Mind The Gap” report
12
Civic-minded workforce engaged in social change through skills and competence