Trade 40 Graphic DesignBrochureDuration: 6 h

Candidate project book

Station number

Level

Date Mark

Skills Canada 2011

Skills Compétences Canada 2011 - Brochure page 2

Project DescriptionBackground:Brian Liu, a local clothing designer who specializes in hat graphics.

Project:You will be creating a brochure with a summer theme to promote his summer collection. Brian has requested that the design have a warm and fresh feel to it. The brochure will also have a tear out coupon that will give a 10% discount on your next purchase.

Target market:Most of his customers are males and females between the ages of 18 and 26.

Required elementsBrochure •BrianLiu"TyteLids"logo(frontpanelandbackpanelofbrochure) •ElKartellogo(backpanelofthebrochure) •Anydesignorgraphicsofyourchoice •Suppliedtext(text1)excludetextinRed •Mustshow8differenthatdesignsandpictureofBrian(owner)

Coupon • BrianLiu"TyteLids"logo • Anydesignorgraphicsofyourchoice • Suppliedtext(text2)excludetextinRed

Logo Redraw •El Kartel logo must be retraced in vectors (using the .jpg version as template)

and printed on letter size paper (see page 5 for presentation and expected quality of theredrawing)

Supplied elements •Images •BrianLiu"TyteLids"logo •ElKartellogo(suppliedin.jpgformat) •Text1,and2inwordfiles

Skills Compétences Canada 2011 - Brochure page 3

Technical specificationsBrochure •Twosidedprinting •Colours:Process •Bleed:0.125"ifneededforyourdesign •Screening:150LPI •ICCColourprofiletouseforimages:USSheetfedcoatedv2 •Maximumfinalopensize16"x10"(foldedatyourdiscretion)

Coupon •Perforationwillbefromtoptobottom •Couponshouldbeonthefarrightpanel •Notmorethan1.5"inwidth

Other specifications •Acceptedimagesavingformats:TIFF(onelayer),PSD(onelayer),AI,EPSorDCS. •Afactorvaluebetween1.5and2.5isacceptedfortheresolutionoftheimagesusedinthe

finallayoutandthePDFfile. •TheRGBmodeisnotacceptedintheworkflow •Thebleedvalueistheexactvaluewithoutanytolerance.

ProductionYou must provide for the brochure: •1fileofthebrochurelayout •1fileofthelogoredraw •1untrimmedcolourcompositeprintoutforbackandfront(includingbleed,foldinglines,

registrationmarksanddocumentinfo). •1trimmedcolourprintoutassembledandfoldedforpresentation •1printoutoftheredrawlogoElKartel •1pressreadyPDF(2pages),includingbleed,foldingandcuttinglines,registrationmarks

and document info. •1finalfolderforarchivingincludingfonts,linkedimages,finallayout,andPDFfile.

Brochure Open Size

Coupon

Skills Compétences Canada 2011 - Brochure page 4

Text 1Putalidonsummer(slogan)

The face of fashion in Vancouver is diverse. The city's identity as a cultural melting pot is complemented by an equally wide ranging mix of street styles, from the vintage loving hipstertotheedgynouveau-urbanprofessional.Findinganicheasadesignerinsuchasaturated market can be tricky, and standing out, even harder. One Vancouver designer to rise to the challenge is Brian Liu, owner of Tyte Lids, and maker of street-savvy lids that youaredefinitelynotgoingtofindanywhereelse.Brian'shatscombineanintimateandsubtle understanding of illustration, blended together with the hard edge of street art, and rolls it into a package that the fashion conscious can't wait to get their hands on. Individualitycanbehardtocomebythesedays,butforapriceTyteLidswillleaveyou with a one-of-a-kind piece of fashion that will express anything you want in style. Anyoneintheknowintheever-changingworldofhipstreetstylesknowsthatacoolshirtandslickjeansjustdoesn'tcutit,andBrian'shatsprovidethatperfectfinaltouch.InVancouver'sfashiondistrictinthemidstofthevibrantandactiveRobsonStreetarea,nestledinamongstthescoresoftrendybutgenericclothingstores,istheElKartelboutique.Thisexclusiveandquirkyshopiswhereyou'llbeabletogetyourfixofvintagestyle t-shirts featuring the Luchadore look the store derives it's name from, as well as the only place to get your hands on Brian's creations.

www.realtytelids.com

ElKartel604 683 2171

121A–1025RobsonStreetVancouver, BCCanadaV6E1A9

Text 2

10% offPutalidonsummer(slogan)www.realtytelids.com121A–1025RobsonStreetVancouver, BCCanadaV6E1A9

Skills Compétences Canada 2011 - Brochure page 5

Logo

Logo redraw presentation

Black 100%

Black 100%

lettersize11"x8,5"logo in outline thickness of the strokes: 1 ptwidthofthelogo:9"

XX(yourstationnumber)

9"

Black 100%

Skills Compétences Canada 2011 - Brochure page 6

Photos

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Skills Compétences Canada 2011 - Brochure page 7

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Skills Compétences Canada 2011 - Brochure page 8

Marking Technical elements (objective part): 60 % Total

1. Computer Images 1.1 Correct colour mode of all used images 4 1.2 Correct colourICCprofileofallusedimages 4 1.3 Correct resolution of all used images 4 1.4 Correct saving format of all used images 4 /162. Computer Layout 2.1 Alltextispresent(brochure) 2 2.2 The 8 hat designs are present 4 2.3Correctsize(documentandpanels) 2 2.4 Logo redraw /8 2.5Exactbleedvalueinlayout 2 2.6Allrequiredelementsarepresent 2 2.7 Coupon correct size 2 2.8 Alltextispresent(coupon) 2 /243. Saving Abilities 3.1 Saveforarchiving(allfonts,images,files) 3 3.2 Correct colours of the PDFfile 3 3.3 Correctbleed,cutandfoldlines,registrationandmeasurementsofthePDFfile 2 3.4 CorrectcolouroftextandlogosofthePDFfile 2 /104. Printing and final Presentation 4.1 Colourcompositeuntrimmed(includingbleed,trim&foldingmarks,registrations) 3 4.2 Colourcomposite(printed,trimmedandassembled) 5 4.3 Logo redraw printed 2 /10 Sub total /60

Creative and aesthetic elements (subjective): 40% 5.1Overall quality of design - legibility, harmony /20 5.2Ideasandoriginalityforthetargetmarket /10 5.3Typographicquality /10

Sub total /40Total /100

Worked 30 minutes or less past deadline - 10 ptsWorkedover30minutes NOMARKS