Cymru’n GweithioWorking Wales

SKILLS FOR ALL COMMUNICATIONSTOOLKIT

SKILLS FOR ALL COMMUNICATIONSTOOLKIT

SKILLS FOR ALLCONTENTS

This Toolkit is to help promote free training initially for furloughed workers and later we will extend the messages across a range of opportunities through Working Wales, giving people easy access to free, high-quality courses to help them build up their skills, progress in work and boost their job prospects.

The platform offers a range of courses at all levels, from introductory to advanced, which were chosen in consultation with top businesses and educational experts.

It’s open to everyone, whether they have recently been furloughed and want to learn new skills, are out of work and looking to build up their CV, or if they’re just keen to keep their mind healthy and busy during time spent at home.

Focussing on the skills many employers need the most, Skills for All is a first step towards recovery, helping to boost the nation’s growth and productivity.

ABOUT THE TOOLKIT2 About the toolkit

3 How you can help

4 Reaching our audiences

5 Key messages

6 Social media

7 Digital assets

9 Newsletter story

10 E-mail for employees and members

12 Copy for websites

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HELP USPROMOTE APOSITIVECULTURE

SKILLS FOR ALL COMMUNICATIONSTOOLKIT

HOW YOU CAN HELP We have four main asks of you in

supporting ‘Skills for All ’ communications.

1. SUPPORT THE ONGOING COMMUNICATIONSSupport the ongoing communications on social media and via your channels using the suggested posts and assets in this toolkit and the #SkillsforAll #freetraining

Through our communications we aim to raise awareness and drive prospective learners to visit the campaign page, to help achieve a better working future for everyone.

2. SHARE AND LIKE SOCIAL MEDIA CONTENTShare and like social media content on social media and via your channels using the suggested posts and assets in this toolkit and the #SkillsforAll #freetraining

3. SIGNPOST TO SKILLS FOR ALLSignpost to Skills for All via your website, newsletters, marketing collateral and stakeholders, and encourage your networks to do the same.

4. HELP US PROMOTE A POSITIVE CULTUREHelp us promote a positive culture around learning by talking about the value of learning new skills online and the opportunities available through Skills for All.

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• BUILDING UP YOUR SKILLS is a positive step towards progressing in work or securing a new job.

• DIGITAL AND NUMERACY SKILLS are valuable and sought after for all kinds of jobs.

• LEARNING A NEW SKILL could also help support your mental health and wellbeing during this difficult time.

• ONLINE LEARNING gives you the flexibility to learn in a way that works for you.

• BOOSTING THE NATION’S DIGITAL SKILLS is a first step towards recovery and helping people build up the skills employers need.

SUPPORTIVE MESSAGES

• It’s easy to get started, with a selection of courses packaged up for you to choose from.

• Why not encourage a friend or colleague to try the same course, so you can compare notes over a cup of tea.

• Talk to your family about the course you would like to do so they can support you to find the time and space to learn from home.

• If you’d like to talk to someone about which course you should choose, you can contact a careers adviser via social media, webchat and phone on 0800 028 4844.

Skills for All will give you easy access to free, high-quality courses to help you build up your skills across a range of areas.

KEY MESSAGES:PROSPECTIVE LEARNERS

REACHING OUR AUDIENCES

We have 2 main audiences we’d like you to help us reach where possible:

1. PROSPECTIVE LEARNERS The platform is open to everyone, whether they’re furloughed, out of work, or just keen to learn a new skill.

2. EMPLOYERS We’d like employers to encourage their employees to take up these learning opportunities where appropriate, so they can develop the higher-skilled workforce they need and support employee wellbeing and progression.

Over the following pages we’ve provided details of the messaging and content that would be suitable for these audiences. We’d be grateful if you could select the messages and content that are most suitable for your channels based on your audience following.

BUILD UP YOUR SKILLS AND LOOK AT THE FREE TRAINING CALL WORKING WALES ON 0800 028 4844 OR VISIT WORKINGWALES.GOV.WALES

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SKILLS FOR ALL COMMUNICATIONSTOOLKIT

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KEY MESSAGES:EMPLOYERS

• SKILLS FOR ALL FOCUSSES ON THE SKILLS EMPLOYERS NEED giving people easy access to free, high-quality courses across a range of areas such as digital and numeracy

• THIS IS A GOOD OPPORTUNITY TO GIVE PEOPLE A TASTER OF ONLINE LEARNING helping you to deliver effective in-work training in future

• SKILLS FOR ALL could help you support and develop your furloughed employees

SUPPORTIVE MESSAGES

• Online learning is a great way to up- and reskill your employees, giving them the tools they need to reach their full potential.

• Are you aware of a particular skill need within your organisation, or looking for a more general skills boost? Whatever your aim, there’s a wide range of courses to suit a variety of businesses.

• If your employees would like to talk to someone about which course they should choose, they can contact a careers adviser via social media, webchat and phone on 0800 028 4844.

Boosting the nation’s digital skills is a first step towards recovery, helping people build up the skills employers need and boosting growth and productivity.

BUILD UP YOUR SKILLS AND LOOK AT THE FREE TRAINING CALL WORKING WALES ON 0800 028 4844 OR VISIT WORKINGWALES.GOV.WALES

SKILLS FOR ALL FOCUSSES ON THE SKILLSEMPLOYERS NEED

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SUGGESTED SOCIAL MEDIA POSTS TO SHARE WITH EMPLOYERS

SOCIAL MEDIAEXAMPLE LAUNCH DAY POST Skills for All, a new initiative that focusses on the skills employers need by giving people easy access to free, high-quality courses. Find out more at workingwales.gov.wales #SkillsforAll #Free Training

EXAMPLE POST Skills for All, a new online learning platform that packages up a selection of free, high-quality courses in digital and numeracy, could help you support and develop your employees at this difficult time. Find out more at at workingwales.gov.wales #SkillsforAll #Free Training

Boosting the nation’s digital skills is a first step towards recovery, helping people build up the skills employers need and boosting growth and productivity. That’s why @welshgovernment has launched Skills for All, a new online learning platform that gives people easy access to free, high-quality courses. Find out more at workingwales.gov.wales #SkillsforAll #Free Training

You can help support the wellbeing of your employees during this difficult time using Skills for All , a new online learning platform from @welshgovernment . It provides a range of free, high quality digital and numeracy courses, which could benefit both your employees and your business at no cost to you at workingwales.gov.wales #SkillsforAll #Free Training

Why not encourage your furloughed workers to learn something new? You can now support them in their professional development and personal wellbeing by sharing The Skills Toolkit – a new initiative providing access to free high quality courses at workingwales.gov.wales #SkillsforAll #Free Training

BUILD UP YOUR SKILLS AND LOOK AT THE FREE TRAINING CALL WORKING WALES ON 0800 028 4844 OR VISIT WORKINGWALES.GOV.WALES

MORE SOCIAL MEDIA POST IDEAS

SKILLS FOR ALL COMMUNICATIONSTOOLKIT

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Here are some digital asset ideas for you to use when communicating the Skills for All message to individuals and employers.

SKILLS FOR ALL ASSETS

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NEWSLETTER STORY TEMPLATE

E-MAILSHere are some templates you can use when communicating Skills for All to your employees and members.

SUGGESTED COPY FOR E-NEWSLETTER STORY The Welsh Government launched Skills for All, which allows individuals to access free, high quality online courses whilst at home. This will enable them to build new skills and help boost growth and productivity.

Skills for All is available to everyone and consists of a range of courses ranging from basic to more advanced levels. These are skills that are sought after for many types of jobs, with 82% of job vacancies requiring digital skills.

A MESSAGE TO PROMOTE SKILLS FOR ALL TO YOUR EMPLOYEES, WHETHER FURLOUGHED OR STILL IN WORK

Dear <insert name>

The Welsh Government has launched a new initiative Skills for All, which packages up a selection of free, high quality online courses.

We’re all spending a lot of time at home at the moment, so we wanted to share this new opportunity with you.

Skills for All can help you build up your skills some examples include coding, programming and digital marketing.

With courses at all levels there’s something for everyone. Whether you just need a refresher or you want to learn something entirely new, we [Employer] really value all of these skills.

We understand that the current situation is difficult for all of our staff, but if you can find the time, learning is also known to benefit mental health and wellbeing. [Employer] think Skills for All is a great way to try out a new way of learning in your own time.

The courses are available for everyone, so if you have the opportunity to do so, we feel you would really benefit from accessing Skills for All to see whether you can build up your skills for the future.

SUGGESTED EMAIL COPY FOR REPRESENTATIVE BODIES TO SEND TO THEIR MEMBERS

Dear <insert name>

The Welsh Government has launched a new initiative, Skills for All, which gives people easy access to free, high quality online courses. [Rep Body] feel it can help all of our members to build up their employee’s skills from home, for a better working future.

Skills for All offers a selection of courses, ranging from introductory to more advanced levels. These include courses on how to use Microsoft Office, presenting your work with impact and learning how to code for data analysis.

We understand that the current situation is difficult for all of our members and their employees, but learning is also known to benefit mental health and wellbeing, both of which are important for any organisation. [Rep Body] is fully supportive of Skills for All and we see this as a great way of delivering free, high-quality learning that is available to all, as well as providing a taster of the benefits of flexible, online learning.

The initiative is available for everyone, so if your workforce has the opportunity to do so, we feel they would really benefit from accessing Skills for All to see whether they can build up your skills for the future.

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LEARNER AUDIENCE Skills for All is a new online learning initiative launched by the Welsh Government. It gives you access to free, high-quality courses, to help you build up your skills, progress in work and boost your job prospects [while we’re staying at home].Digital skills can be anything from using social media and staying safe online to

coding, programming or digital marketing. There’s something for everyone, no matter what level you want to start at. Whether you just need a refresher or you want to learn something entirely new, you can choose from introductory courses, intermediate or advanced.

Suggested website copy for providers or stakeholders signposting to Skills for All

COPY FOR WEBSITES

STAKEHOLDER AUDIENCE Skills for All is a new online learning initiative launched by the Welsh Government. It gives people access to free, high-quality courses to help them build up their skills, progress in work and boost their job prospects. Digital skills are becoming increasingly essential across a vast array of jobs and sectors in the modern

workforce, with three quarters (75%) of all job openings requiring at least basic digital skills. Boosting the nation’s digital skills is a first step towards recovery, helping people build up the skills employers need and boosting growth and productivity.

SKILLS FOR ALL COMMUNICATIONSTOOLKIT

CALL WORKING WALES ON 0800 028 4844 OR VISIT WORKINGWALES.GOV.WALES

LOOKING FOR MORE INFORMATION ONSKILLS FOR ALL?