ORGANISED BY
prospectsevents.co.uk
EVENCITY, MANCHESTER20 & 21 MARCH 2019
TOTAL VISITORS
7,133TOTAL EXHIBITORS
47skillsNorthWest
OTHER - 1%
TOTAL VISITORS
7,133
EDUCATION GROUPS
106
EVENING VISITORS
941
YEAR GROUP SPLIT
of group leaders said the exhibitors motivated their students to consider a range of pathways including higher education, apprenticeships and vocational courses
93% of parents said they would
recommend the event to other parents
83%
YEAR 10 - 65%
YEAR 12 - 16%
YEAR 13 - 7%
1/3
The groups were made up of 5,880 teachers and students
Evening visitors were made up of young people and their parents, as well as young adults. 21,799 letters were sent to parents / carers of young people with a personal invite to visit
312 additional individuals visited during our open days
“This event is a useful starting block to start thinking.”PARENT
of group leaders agreed they had been able to make employer contacts and develop employer engagement during their visit
94%of group leaders said they
would bring their students back again next year
92%
YEAR 11 - 11%
29%INCREASE ON 2018
^
“Fantastic event once again, thanks. We approach events like this in the hope that 10-20% of our students will leave with a new idea or something concrete for their future. This certainly happened.”WELLINGTON SCHOOL
“I enjoyed the interactive activities.”STUDENT
“Students thoroughly enjoyed the event. They came back motivated, but also had a good time.”GROUP LEADER, MOAT HOUSE SCHOOL
ORGANISED BY
prospectsevents.co.uk
EVENCITY, MANCHESTER20 & 21 MARCH 2019
TOTAL VISITORS
7,133TOTAL EXHIBITORS
47skillsNorthWest 2/3
DIRECT MARKETING• Telemarketing campaign to 562
teachers with a travel bursary offer
• Letter sent to 21,799 parents/carers of students in years 10, 11, 12 & 13 in Greater Manchester
• Posters and leaflets sent out to all local schools & exhibitors to display around their workplace
DIGITAL MARKETING • Information about the event
posted on local ‘What’s On’ pages
• Dedicated website with event information and exhibitor links
• Inclusion on the ‘What’s On’ EventCity page and social media
3-month social media campaign
TWITTER• 71 new followers • 1,146 engagements
FACEBOOK • 139 new followers • 29 new page likes• 1,194 engagements • 15k reach via targeted marketing
INSTAGRAM• 116 new followers • 447 engagements • 49 posts using #SkillsNorthWest
MARKETING & SOCIAL MEDIA HIGHLIGHTS
EXHIBITORS47 ORGANISATIONS REPRESENTED
2019 EXHIBITORS INCLUDED
“Fantastic event, all visitors were polite and had a genuine interest in careers.” AIRBUS
EMPLOYERS - 40%
TRAINING PROVIDERS - 22%
COLLEGES & ACADEMIES - 18%
UNIVERSITIES & HE - 10%
SECTOR/GOVT./OTHER - 10%
EXHIBITOR SECTOR SPLIT
“Really good event for getting your name out there.” VISION EXPRESS
ORGANISED BY
prospectsevents.co.uk
EVENCITY, MANCHESTER20 & 21 MARCH 2019
TOTAL VISITORS
7,133TOTAL EXHIBITORS
47skillsNorthWest 3/3
A Live Opportunities Board included live job, apprenticeship, work experience and training vacancies available from exhibitors.
4 Get Skilled stands gave visitors an interactive taste of careers in photography, gaming, design technology, logistics, driving and basic life saving skills.
A Skills Theatre that showcased local talent and included an exciting timetable of performances and presentations throughout the day and evening opening, plus a keynote speech from the Mayor of Greater Manchester.
A Careers Hub offering advice and guidance on careers, CV and Cover Letter writing and interview tips.
An Ambassadors Hub with local employers and apprentices, offering advice and guidance on careers and apprenticeships.
2019 Exhibitor Awards:
• Best New Exhibitor: Lloyds Banking Group
• Best Interactivity: Health Education England
• Best Engagement: Airbus
70% of exhibitors were interactive
EVENT FEATURES
skillsNorthWest will return on 25 & 26 March, 2020 at EventCity, Manchester
“Skills North West is a fantastic event which empowers and informs young people across Greater Manchester. This event is the largest of its kind in Greater Manchester and offers young people a chance to meet employers, colleges, universities and training providers and allows them to explore the range of opportunities available to them. It was exciting to meet so many young people who are interested in their future and I look forward to attending the event again in 2020.” MAYOR OF GREATER MANCHESTER, ANDY BURNHAM