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Skillsoft Strategy: Harnessing the Power of Big Data

Date post: 11-Aug-2014
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John Ambrose, SVP, Strategy Corporate Development and Emerging Business at Skillsoft, explores why big data is one of the hottest buzzwords in technology. Big data is already changing industries from retail to healthcare to transportation and more. How can the learning industry benefit from big data? Skillsoft is undertaking groundbreaking research in collaboration with IBM, the biggest name in big data. John Ambrose shared some of the early findings of a multi-phase joint development agreement between Skillsoft and IBM Research to leverage the learning interactions of millions of learners to create more personalized, adaptive enterprise learning experience – in order to predict what content and topics learners will need based on a variety of factors including job role, company, and even day of the week. In addition to sharing Skillsoft's efforts to harness the power of big data to transform enterprise learning, John shared other new developments and areas of strategic focus that Skillsoft is working on to bring the latest in learning innovation to our customers.
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Harnessing the Power of Big Data John Ambrose, SVP Strategy and Corporate Development @johnJambrose
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Page 1: Skillsoft Strategy: Harnessing the Power of Big Data

Harnessing the Power of Big DataJohn Ambrose, SVP Strategy and Corporate Development

@johnJambrose

Page 2: Skillsoft Strategy: Harnessing the Power of Big Data

Opening the Black Box

Page 3: Skillsoft Strategy: Harnessing the Power of Big Data

Witness to Greatest Transformation of Information in History

1986 1993 2000 20070

50

100

150

200

250

300

Overall Exabytes

1986 1993 2000 20070

10

20

30

40

50

60

70

80

90

100

99 97

75

6

1 3

25

94

Analog Digital

Source: Hilbert and Lopez, “The world’s technological capacity to store, communicate, and compute information,” Science, 2011

Data storage growing significantly   Shift from analog to digital data since 2000

Page 4: Skillsoft Strategy: Harnessing the Power of Big Data

Deloitte Global Human Capital Trends 2014

2,532 Business and HR Leaders

94 Countries

All Industries

Page 5: Skillsoft Strategy: Harnessing the Power of Big Data

“Businesses around globe struggling to adapt to the needs of the 21st century

workforce”

The ‘Overwhelmed Employee’

Page 6: Skillsoft Strategy: Harnessing the Power of Big Data

Employees Deluged by Data and Interruption

Emails

Tweets

Meetings

Conference Calls

Voicemails

Text Messages

Flood of Information

Page 7: Skillsoft Strategy: Harnessing the Power of Big Data

Checks cellphone_______times per day?

The Overwhelmed Employee…

A1-49

B50-99

C100-149

D150+150+

150+

Page 8: Skillsoft Strategy: Harnessing the Power of Big Data

150 Times per Day…

Other

Search

Web

Calendar

News & Alerts

Alarm

Camera

Social Media

Gaming

Music

Checking Time

Voice Call

Messaging

0 5 10 15 20 25

Research Shows: # of Times Typical User Checks Phone per Day

Source: Kleiner Perkins Caufield Byers, Internet Trends D11 Conference, presented by Mary Meeker and Liang Wu, 5/23/2013

Page 9: Skillsoft Strategy: Harnessing the Power of Big Data

Can only focus for ____ minutes at a time?

The Overwhelmed Employee…

A90 Mins.

B60 Mins.

C30 Mins.

D5 Mins5 Mins.

5

Page 10: Skillsoft Strategy: Harnessing the Power of Big Data

1998 2008 20180

2

4

6

8

10

12

14

12Minutes

5Minutes

???Minutes

12 minutes in 1998 to

a measly 5 minutes in 2008

The Average Adult Attention Span has Plunged

Page 11: Skillsoft Strategy: Harnessing the Power of Big Data

“Everything is happening so fast that it may as well be simultaneous.

One big now.”

- Douglas Rushkoff

Page 12: Skillsoft Strategy: Harnessing the Power of Big Data

Big DataSo what’s the antidote to

data overload?

?

Page 13: Skillsoft Strategy: Harnessing the Power of Big Data

What’s the Big Deal about Big Data?

• The clickstream data of 45 Million online shoppers is analysed monthly by Walmart

• As a result, provides personalized choices to customer, increasing transactions between 10-15%. (Gartner, 2013)

Drives RevenueI

• $2 Billion is identified by Visa as potential fraud before lost

• Thanks to “analytic engine” that powers their advanced use of data. (Wall Street Journal, March 2013)

Reduces CostII

• 75% of survey respondents said better management of big data helps with smarter business decisions

• More than 37.5% said analysing big data was their biggest challenge (Information Week, 8/2012)

Improves DecisionsIII

• By 2015, 4.4 million IT jobs globally will be created to support big data

• 1.9 million IT jobs will be created in the US (Gartner, 2012)

• Massive training opportunity!!

Creates JobsIV

Page 14: Skillsoft Strategy: Harnessing the Power of Big Data

Skillsoft Offers a Treasure Trove of Content Assets

Page 15: Skillsoft Strategy: Harnessing the Power of Big Data

The “Harnessing” of Big Data

Page 16: Skillsoft Strategy: Harnessing the Power of Big Data

Data-driven Enterprise

Gary LovemanCEO

Caesar’s Entertainment

Page 17: Skillsoft Strategy: Harnessing the Power of Big Data

Harnessing Data to Enhance the Experience

Page 18: Skillsoft Strategy: Harnessing the Power of Big Data

Old Adage Adapted for New Era

“What happens in Vegas stays in Vegas …

… as data”

Page 19: Skillsoft Strategy: Harnessing the Power of Big Data

Skillsoft’s History of Anticipating and Investing in Innovation

Business Skills Online Informal & Formal Learning Portals Simulations Skillport 8

What’s Next ?

Page 20: Skillsoft Strategy: Harnessing the Power of Big Data

Harnessing of the Underlying Learning Data

Mobile

Learning content

Social SearchPortals

Global

Simulations Targeted VideoExam PreparationCore Instruction

Page 21: Skillsoft Strategy: Harnessing the Power of Big Data

Skillport Licensed Users Skillport Content Assets

1 Trillion+ User-Content Interactions

CY 2011 CY 2012 CY 20130

2

4

6

8

10

12

14

16

18

20

Mill

ions

CY 2011 CY 2012 CY 20130

10,000

20,000

30,000

40,000

50,000

60,000

X

Mining data on massive scale requires specialized expertise

Page 22: Skillsoft Strategy: Harnessing the Power of Big Data

Today - Corporate Level

Demonstrating Business Impact

• Align learning solutions

• Context is key

Alignment• Demonstrate

impact vs objectives

• Optimize

Value

• Define objectives

• Success Criteria

Engagement

• Marketing with purpose

• Accessibility and visibility are vital

Adoption

Page 23: Skillsoft Strategy: Harnessing the Power of Big Data

Future – Individual Level

Today - Corporate Level

Demonstrating Business Impact

• Align learning solutions

• Context is key

Alignment• Demonstrate

impact vs objectives

• Optimize

Value

• Define objectives

• Success Criteria

Engagement

• Marketing with purpose

• Accessibility and visibility are vital

Adoption

Page 24: Skillsoft Strategy: Harnessing the Power of Big Data

The Potential of Big Data for Learning

User-centricData-driven

Dynamic

Program-centricAnecdotal

Manual

Transforms the Overwhelmed User into an Empowered Learner

Page 25: Skillsoft Strategy: Harnessing the Power of Big Data

Big Data Analytics

SocialBehavioralpatterns

Machine Learning

Mutual Desire to Invent the Future

Page 26: Skillsoft Strategy: Harnessing the Power of Big Data

T J Watson Research Center

Multi-year agreement

JDA - Most prestigious level of engagement

Co-inventing patentable technologies

Algorithms for Skillport

Page 27: Skillsoft Strategy: Harnessing the Power of Big Data

Start with the Business Opportunity, not the Data

“The most effective approach to building a model usually starts, not with the data, but with identifying

a business opportunity and determining how the model can improve performance…

…We have found that such hypothesis-led modelling generates faster outcomes and roots models in

practical data relationships that are more broadly understood by managers.”

Page 28: Skillsoft Strategy: Harnessing the Power of Big Data

• Engagement Sensors – mine usage patterns to determine best time and channel to interact

• Recommendations engine – create personalized learning recommendations leveraging user-content interactions, content ontologies and temporal consumption patterns

• Visualization techniques – to provide visual context along three different dimensions

The Result: Data-Driven Adaptive Learning Platform

Adaptive Learning

Key to Unparalleled User Experience of the Future

Page 29: Skillsoft Strategy: Harnessing the Power of Big Data

Video User Scenario:

View on YouTube: https://www.youtube.com/watch?v=Texn4xpaZ0w

Page 30: Skillsoft Strategy: Harnessing the Power of Big Data

User Value: Continuously learning Anticipates my needs and aspirations Richer content = richer experience Higher engagement

Organizational Value: Scalable Impactful outcomes Manages talent forward Performance is not an annual event

Performance Improvement = Personal & Continuous

Page 32: Skillsoft Strategy: Harnessing the Power of Big Data

Harnessing the Power of Big DataJohn Ambrose, SVP Strategy and Corporate Development


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