Date post: | 11-Aug-2014 |
Category: |
Data & Analytics |
Upload: | skillsoft |
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Harnessing the Power of Big DataJohn Ambrose, SVP Strategy and Corporate Development
@johnJambrose
Opening the Black Box
Witness to Greatest Transformation of Information in History
1986 1993 2000 20070
50
100
150
200
250
300
Overall Exabytes
1986 1993 2000 20070
10
20
30
40
50
60
70
80
90
100
99 97
75
6
1 3
25
94
Analog Digital
Source: Hilbert and Lopez, “The world’s technological capacity to store, communicate, and compute information,” Science, 2011
Data storage growing significantly Shift from analog to digital data since 2000
Deloitte Global Human Capital Trends 2014
2,532 Business and HR Leaders
94 Countries
All Industries
“Businesses around globe struggling to adapt to the needs of the 21st century
workforce”
The ‘Overwhelmed Employee’
Employees Deluged by Data and Interruption
Emails
Tweets
Meetings
Conference Calls
Voicemails
Text Messages
Flood of Information
Checks cellphone_______times per day?
The Overwhelmed Employee…
A1-49
B50-99
C100-149
D150+150+
150+
150 Times per Day…
Other
Search
Web
Calendar
News & Alerts
Alarm
Camera
Social Media
Gaming
Music
Checking Time
Voice Call
Messaging
0 5 10 15 20 25
Research Shows: # of Times Typical User Checks Phone per Day
Source: Kleiner Perkins Caufield Byers, Internet Trends D11 Conference, presented by Mary Meeker and Liang Wu, 5/23/2013
Can only focus for ____ minutes at a time?
The Overwhelmed Employee…
A90 Mins.
B60 Mins.
C30 Mins.
D5 Mins5 Mins.
5
1998 2008 20180
2
4
6
8
10
12
14
12Minutes
5Minutes
???Minutes
12 minutes in 1998 to
a measly 5 minutes in 2008
The Average Adult Attention Span has Plunged
“Everything is happening so fast that it may as well be simultaneous.
One big now.”
- Douglas Rushkoff
Big DataSo what’s the antidote to
data overload?
?
What’s the Big Deal about Big Data?
• The clickstream data of 45 Million online shoppers is analysed monthly by Walmart
• As a result, provides personalized choices to customer, increasing transactions between 10-15%. (Gartner, 2013)
Drives RevenueI
• $2 Billion is identified by Visa as potential fraud before lost
• Thanks to “analytic engine” that powers their advanced use of data. (Wall Street Journal, March 2013)
Reduces CostII
• 75% of survey respondents said better management of big data helps with smarter business decisions
• More than 37.5% said analysing big data was their biggest challenge (Information Week, 8/2012)
Improves DecisionsIII
• By 2015, 4.4 million IT jobs globally will be created to support big data
• 1.9 million IT jobs will be created in the US (Gartner, 2012)
• Massive training opportunity!!
Creates JobsIV
Skillsoft Offers a Treasure Trove of Content Assets
The “Harnessing” of Big Data
Data-driven Enterprise
Gary LovemanCEO
Caesar’s Entertainment
Harnessing Data to Enhance the Experience
Old Adage Adapted for New Era
“What happens in Vegas stays in Vegas …
… as data”
Skillsoft’s History of Anticipating and Investing in Innovation
Business Skills Online Informal & Formal Learning Portals Simulations Skillport 8
What’s Next ?
Harnessing of the Underlying Learning Data
Mobile
Learning content
Social SearchPortals
Global
Simulations Targeted VideoExam PreparationCore Instruction
Skillport Licensed Users Skillport Content Assets
1 Trillion+ User-Content Interactions
CY 2011 CY 2012 CY 20130
2
4
6
8
10
12
14
16
18
20
Mill
ions
CY 2011 CY 2012 CY 20130
10,000
20,000
30,000
40,000
50,000
60,000
X
Mining data on massive scale requires specialized expertise
Today - Corporate Level
Demonstrating Business Impact
• Align learning solutions
• Context is key
Alignment• Demonstrate
impact vs objectives
• Optimize
Value
• Define objectives
• Success Criteria
Engagement
• Marketing with purpose
• Accessibility and visibility are vital
Adoption
Future – Individual Level
Today - Corporate Level
Demonstrating Business Impact
• Align learning solutions
• Context is key
Alignment• Demonstrate
impact vs objectives
• Optimize
Value
• Define objectives
• Success Criteria
Engagement
• Marketing with purpose
• Accessibility and visibility are vital
Adoption
The Potential of Big Data for Learning
User-centricData-driven
Dynamic
Program-centricAnecdotal
Manual
Transforms the Overwhelmed User into an Empowered Learner
Big Data Analytics
SocialBehavioralpatterns
Machine Learning
Mutual Desire to Invent the Future
T J Watson Research Center
Multi-year agreement
JDA - Most prestigious level of engagement
Co-inventing patentable technologies
Algorithms for Skillport
Start with the Business Opportunity, not the Data
“The most effective approach to building a model usually starts, not with the data, but with identifying
a business opportunity and determining how the model can improve performance…
…We have found that such hypothesis-led modelling generates faster outcomes and roots models in
practical data relationships that are more broadly understood by managers.”
• Engagement Sensors – mine usage patterns to determine best time and channel to interact
• Recommendations engine – create personalized learning recommendations leveraging user-content interactions, content ontologies and temporal consumption patterns
• Visualization techniques – to provide visual context along three different dimensions
The Result: Data-Driven Adaptive Learning Platform
Adaptive Learning
Key to Unparalleled User Experience of the Future
Video User Scenario:
View on YouTube: https://www.youtube.com/watch?v=Texn4xpaZ0w
User Value: Continuously learning Anticipates my needs and aspirations Richer content = richer experience Higher engagement
Organizational Value: Scalable Impactful outcomes Manages talent forward Performance is not an annual event
Performance Improvement = Personal & Continuous
“Not the latest fad, it’s the future of how we are going to guide and grow business.”
Big Data is the Future
Harnessing the Power of Big DataJohn Ambrose, SVP Strategy and Corporate Development