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Baby Steps: Fitness & Exercise

Presented by: Maria Ly@marialy @skimble

© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

© 2012 Skimble, Inc. | Skimble™Proprietary & Confidential | Please do not distribute.

© 2012 Skimble, Inc. | Skimble™

Why do we exercise?

© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

© 2012 Skimble, Inc. | Skimble™Proprietary & Confidential | Please do not distribute.

People want tolive well & be fit.

help!

OPPORTUNITY

http://flickr.com/photos/yukariryu/122530930

We lack:‣ Guidance‣ Motivation

and life gets in the way...‣ Cost‣ Scheduling‣ Accessibility

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“ ”

credit: flickr.com/photos/artysmokes/3676514423/

68%

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credit: flickr.com/photos/vivarin/4610493388

17%

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credit: cooper design & medicalbillingandcoding.org© 2012 Skimble, Inc. | Skimble™

credit: flickr.com/photos/russmorris/113569325© 2012 Skimble, Inc. | Skimble™

credit: flickr.com/photos/observatoryleak/3187926964

mobile

50%

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?reasons toEXERCISE

WHY EXERCISE?Why, yes!+ LIVE healthier, longer+ REDUCE stress & anxiety+ IMPROVE quality of life+ FEEL more energized + LOOK awesome!

How do we get more YESes...

Why not...+ LOW motivation+ LACK guidance+ ACCESSIBILITY issues+ BUSY life gets in the way+ HARD to change ways+ MIND games

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© 2012 Skimble, Inc. | Skimble™Proprietary & Confidential | Please do not distribute.

Useful Engaging Motivational

Social GraphInstructional

Multimedia Gaming Rewards

Recommendations

Bite-Sized

TACTICS

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30 years ofworkoutscompleted

© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

© 2012 Skimble, Inc. | Skimble™Proprietary & Confidential | Please do not distribute.

couch vs. quantified

BEHAVIOR THRESHOLD

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TRIGGER HAPPY

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median = 8 hrsaverage = 9 days

make it easy. make it relevant. make it repeatable.

TIMELY TRIGGERS

1st look- easy

- fast

- fun

1st day- relevant

- reinforcing

- fun

1st month- repeatable

- clever

- fun

standarddeviation20 days

50%50%

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TINY SUCCESSES‣ 2 minute elbow plank‣ Bodyweight workout‣ Workout of the week

© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential© 2012 Skimble, Inc. | Skimble™

THIS IS A JOURNEY

Start with empathy

GuidanceMotivation

AccountabilityFeedback

Keep it FUN

You’re on your way...

Trigger bite-sized activity

Keep it SIMPLE

© 2012 Skimble, Inc. | Skimble™

Living an active lifestyle Achieving health goals Stay on track.

Stay engaged.

© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential© 2012 Skimble, Inc. | Skimble™

IT STARTS WITHBABY STEPS.

© 2012 Skimble, Inc. | Skimble™

© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

© 2012 Skimble, Inc. | Skimble™Proprietary & Confidential | Please do not distribute.

THANKS!

© 2012 Skimble, Inc. | Skimble™

@skimble, @marialyhi@skimble.com