SKIN TONE AS A FACTOR IN REPRESENTATION OF BLACK WOMEN IN MAGAZINES!

BY: CYNTHIA SEVILLA ART RODRIGUEZ

ROBERTO ARAUJO

CONTENTS COVERED

  INTRODUCTION

  METHODOLOGY

  RESULTS

  IMPLICATIONS

  DISCUSSIONS

  SUGGESTIONS

  LIMITATIONS

INTRODUCTION   VIDEO

  BLACK WOMEN IN THE MEDIA

  RESEARCH QUESTIONS:

  light skin vs dark skin Black women in magazines

  context in which dark skin women are depicted

  skin tone as a factor in Black women magazines

METHODOLOGY   MEDIA USED

  MAGAZINES - 30

  BEAUTY/GLAMOUR

  HEALTH AND FITNESS

  BLACK BEAUTY

  PROCEDURE

METHODOLOGY cont. WHAT DOES LIGHT OR DARK SKIN

BLACK WOMAN LOOK LIKE? LIGHT

SKIN

BLACK

WOMEN

DARK

SKIN

BLACK

WOMEN

RESULTS   AVERAGES NUMBERS OF:

  pages: 207

  models: 201.94

  non-Black models: 183.94

  total Black models: 18.06

  light-skin models: 14.5

  dark-skin models: 3.56

RESULTS cont.

  IN OTHER WORDS:

  out of 202 total (any race) models...

  non-Black models - 91% or 45 of 50

  Black models - 9% or 5 of 50

  light skin Black - 7% or 4 of 50

  dark skin Black- 2% or 1 of 50

RESULTS cont.

IMPLICATIONS

  LIGHT SKIN VS DARK SKIN

  SKIN TONE BIAS

  MISREPRESENTATION - ELEMENT OF DISCRIMINATION

  MESSAGE

DISCUSSION

  OTHER RESEARCH:

  KEENAN (1996)

  IN REGARDS TO QUESTIONS:

  Lighter skin a significant factor in magazines

  Relationship: context and skin tone

  Frequency of light skin in Black magazines

SUGGESTIONS

  EFFECTS ON SELF-ESTEEM

  Dark women

  EXTERNAL VALIDITY

  LONGITUDINAL EFFECTS

  FUTURE RESEARCH

LIMITATIONS

  ACCURACY OF EVALUATIONS

  OTHER MEDIA - MAGAZINES

  ONLY WOMEN

  HISTORICAL CONTEXT

CONCLUSION

  VIDEO

  Q & A

  THANKS!!!