5. Cancellation of any portion of advertis-ing contract by agency or advertisingclient or failure to have published thespecified size of ad or number of pagesimmediately renders null and void anyrate discount, including for previouslypublished advertisements, and may resultin short-rate. In such an event, the pagerate/pricing will be recalculated for thepublished portion of the order and agencyand/or advertising client must reimburseSkinnie within thirty (30) days of theinvoice pertaining thereto.

6. It is understood that advertising clientand agency agree to reimburse Skinniefor any fees or costs incurred by Skinniein the collection of any unpaid charge orportion of the charge for advertisementsincluding, but no limited to, attorney’s feesand court costs.

7. Skinnie is not responsible for anychanges accepted after closing dates orerrors in key facts or figures.

8. A sample of any supplied insert, art, orother material for advertisements, flyersor other marketing and promotional mate-rials must be submitted and approved bySkinnie before printing and/or distribution.Advertising client and agency will beresponsible for additional chargesincurred by Skinnie arising from theadvertising client and/or agency’s failureto deliver/provide supplied material or artin accordance with Skinnie’s specifica-tions. If Skinnie is unable to publish thesupplied material or art as a result of suchfailure to comply, advertising client andagency shall remain liable for the cost ofthe space in which it was to be published.

9. All advertisements must be clearly andprominently identified by the signatureand/or trademark of the advertising client.Advertisements which simulate editorialmaterial must be clearly labeled “ADVER-TISEMENT” and Skinnie may, at its solediscretion and without permission or noti-fication, label them as such.

10. Advertising client and agency repre-sent and warrant that they are authorizedand able to publish the content and sub-ject matter of the advertisements in theirentirety and that the publication and distri-bution of said advertisements will notdefame anyone or violate the trademark,copyright, right of publicity or right of pri-vacy or any other proprietary right of anythird party. In regards to the publicationand distribution of the advertisements, theadvertiser and agency will indemnify andsave Skinnie harmless from and againstany loss, claim or expense arising fromthe publication of such advertisements,including but not limited to, those resultingfrom claims or suits for libel, plagiarism,violations of rights of publicity or privacy,infringements of copyrights or trademarkor other claim for violation of any propri-etary right.

11. Any conditions on contracts, orders orcopy instructions involving the placementof advertising within an issue of Skinnie(such as page location, competitive sepa-ration, or placement facing editorial copy)will be treated as requests only. Skinnie’sinability or failure to comply with any suchrequest shall not relieve advertising clientor agency of obligation to pay for theadvertising.

12. Skinnie shall not be liable for any fail-ure to publish, circulate or distribute all orany part of any issues, flyers, posters, ormaterials due to strikes, work stoppages,accidents, fires, acts of god, or any cir-cumstances not within the control ofSkinnie Magazine.

13. In consideration of Skinnie’s reviewingfor acceptance of any advertising for pub-lication, advertising client and agencyshall not make promotional or merchan-dising references to Skinnie without theprior consent of the publishers in eachinstance.

14. No conditions, printed or otherwise,appearing on contracts, orders, or copyinstructions which conflict with the aboveprovisions will be binding upon SkinnieMagazine.

REV 08.06.08

1. Rates published herein are effectiveimmediately and hereafter beginningwith Issue 7.7 #79, Aug 2008. Anychanges in rates or pricing will bereleased no less than seven (7) weeksprior to the release of the issue to whichsuch rates shall apply.

2. Skinnie reserves the right to refuse,reject or cancel any advertising order oradvertising copy for any reason at anytime, regardless of past publishing of thesame.

3. Advertising client and/or agency maynot cancel orders for advertising afterclosing dates. It is understood that theadvertising client and agency are jointlyand severely liable for the payment ofinvoices for advertising published there-after.

4. Orders for cover pages are final andnon-cancelable. Options for cover posi-tions must be exercised at least thirty(30) days before the closing date. Iforder is not received by such date, thecover option automatically lapses.

VIRAL/GRASS ROOTS MARKETINGStreet-Team:Up to 5,000-10,000 promotionalflyers/leaflets to be distributed at most of the 500+ (subject to approval) retail loca-tions, nightclubs/bars, colleges, major music and sporting events, etc. per month.(Ask rep for custom poster/snipe costs)Cost: $1,000/month

On-line Marketing:Web Banners 500W x 85H or 85W x 600Hweb-banner on home page, http://www.skinniemagazine.comCost: $750/month (3 month minimum)$500/month 6-12 monthsSecondary web banners on events page, gallery, etc.$250/month (3 month minimum)$175/month 6-12 months

E-mail/Myspaceblasted to a database ofover 30,000 subscribers.$300/per blast$750/package of 4 blasts

NEW SMS Text Messaging ServiceAsk your marketing consultant for more information.

RATE CARDAD SIZE1/8 pg1/4 pg1/2 pgFull pg2pg Spread

1MONTH$725/month

$1265/month

$2175/month

$3845/month

$6355/month

3MONTH$660/month

$1140/month

$1965/month

$3485/month

$5720/month

6MONTH$585/month

$1020/month

$1750/month

$3130/month

$5090/month

12MONTH$510/month

$910/month

$1520/month

$2740/month

$4365/month

Preferred Placement (upon availability)Back Cover...............................................$7,500/month2 pg. Inside Front or Inside Back Cover...$7,500/month

DesignAd Design (with 2 revisions)..................................$300Minor Corrections (30 minutes or less)....................$50Web Banner/E-Blasts ............................................$200Print Ad/Web Banner/E-Blasts Design...................$400