An event and entertainment lifestyle APP for the socialite

• Entry fee limits customers’ option of discovering all nightclubs/bars in the area in one night

• Girl to Guy ratio is an important concern for customers deciding which clubs/bars to go

• No easy way exists to choose a nightclub before actually having paid

Problems

• An app for users to share anything about the clubs/bars where they are at in real time, including queue, drinks, music. Users can buy liquors or tickets of our partner clubs for others directly on the app. A way to expedite the process of allowing guys to meet girls and vice versa.

Solution

GETTING FREE DRINKS IN ADVANCE

Girls

GREETING ADMIRED GIRLS IN

ADVANCEGUYS

MORE CHANNELS/TIME TO SELL DRINKS

Clubs/bars

Goal: Skyer suggests users with limited time/budget going the best local clubs/bars tonight

Proof Of Concept

Online users are shown on the map. Users can click on other users to view public profiles and buy drinks for them

Proof Of Concept (Continued…)

• Membership system• VIP badge• Redeemable Annual Membership Fee• Unlimited Private Message• Complimentary entry to partner clubs &

lounge bars, including two guests• Line jump• Exclusive access to premier benefits

LIKE A BOSSGUYS

EASILY FILTER PREFERENCE

GIRLS

MORE INCOME SOURCESClubs/bars

Proof Of Concept (Continued…)

• House music preview (Spotify/SoundCloud API)• DJ playlists• 30s track preview• Easy to find the catchy tracks after DJ got us

falling in love again• Follow your favorite DJ or star the venue

Side effect: DJs can share their masterpieces with everyone

Market Size

• USA (source: IBISWorld):- $700bn TWD/ year- Annual growth rate (09-14): 1.4%

• Hong Kong– liquor consumption in 2011’: $36.3 Bn+ TWD/year– Compound Annual Growth Rate: 21.1%- 100+ bars & clubs in LKF - $12bn TWD/ year- 70% revenue from selling liquors

• Nightlife cultures are similar everywhere around the world

Source: Prospectus of Magnum Club

Demographics of Taiwan

• 300+ nightclubs/bars in Taiwan

• $7500TWD consumption on liquors per person annually

• 80%+ profit margin of selling liquor

• ~10times the price of 1.5L Moet & Chandon at nightclubs of that at supermarkets

Source: http://ebook.dgbas.gov.tw/public/Data/331117265071.pdf

Business Model

• We take a 5% commission rate on each transaction

• e.g.

12Bn+ 5% 150M+

Nightclub Market in Hong Kong

Commission rate Assume 25% of clubbers will use the

app to order

Clarification: Skyer will boost the growth of nightlife market. The estimation above is of conservatism.

Top Income Sources

• Transaction commission• Membership fee to access VIP specials• Event co-hosting

• Indirect: advertising

Competitive Advantages

1st TO MARKET CLUB INCENTIVEPRIVACY

PROTECTION THROUGH TIME LIMIT

• No major player in the market• Nixter• Shoobs

• First mover advantage

• More channels to sell tickets/liquor

• Access users’ public profiles on social media

• Tailored Ads

• All public sharing and private messages will be erased at 6am everyday

• What happened in Vegas stays in Vegas

Marketing Plan

• Multiple ways to promote popularity

1. Partnershipwith high-end

bars

Coupon/Free drink per download

Partnership with high-end clubs

2. Half of the commission we take will be given to users as discounts when they purchase liquors with private messages via Skyer

Revenue Forecast (‘000 TWD)

　 Pre-Startup

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

TOTAL

CASH ON HAND[Beginning of month] 　 (164) (539) (915)

(1,485))

(1,711) (1,866))

(1,945) (1,919) (1,833) (1,609) (1,174) (456) 　

Cash Sales 　 -

-

-

150 220 297 401 461 600 810 1,093 1,476 5,508

CASH POSITION [End of month]

(164) (539) (915) (1,485) (1,711) (1,866) (1,945) (1,919) (1,833) (1,609) (1,174) (456) 643 　

[$250 Coupons sold] 　 1,360

3,000

6,400

12,000

17,600

23,760

32,076

36,887

48,000

64,800

87,480

118,098

451,461

A. Sales Volume [Dollars] 　 340 750 1,600 3,000 4,400 5,940 8,019 9,221 12,000 16,200 21,870 29,524 112,865

Team

Yu Wong• Founder & Partnership

Manager• HKUST 10’ grad• Portfolio: Ubike,

ManLoong• Columnist ,TMI, a venture

capital in TW & CN• Consultant, Dept of

Multimedia, Shih Hsin Uni• Interned at Microsoft &

Google & Hong Kong Monetary Authority & Beijing Club*

Hao Cher Hong• Chief Architect• Scholarship winner

from coding competition

• Started coding since primary school

‹#›

Welcome