Belgacom Skynet //

‘ ’ Open Doors 2009 Car Packages and discounts

@ Skynet Regie

Belgacom Skynet //

2 2009Car packages and promos @ Skynet Regie S

Your car campaigns @ Skynet Regie

Hit the road, ad !

Skynet regie has the ideal portfolio….

AutoGids/Moniteur : The reference for car lovers

Zoom.in : Your car brand in the (video) spotlight

Skynet.be : The motorway to reach a large audience

Cars For You : Target the potential car buyers

And attractive packages and discounts (valid until 15/10/2009)…

To lead your car campaigns (Reach, Impact, Performance) the best way !

Belgacom Skynet //

Car packages and promos @ Skynet Regie

!Impact

Belgacom Skynet //

KIA5,03% Ctr

OPEL2,89% Ctr

AUDI4,54% Ctr

NISSAN3,20% Ctr

CHEVROLET3,32% Ctr

VOLVO2,07% Ctr

Your Pre-roll Video ad on : HLN.be, 7sur7.be, Lesoir.be, Dhnet.be, Nieuwsblad.be,Standaard.be, Lalibre.be, …

2 2009Car packages and promos @ Skynet Regie S

Extra long summer !

Invest 10.000€ and enjoy summer conditions : -50% on ratecard cpm

* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008

Belgacom Skynet //

IMU Video Autogids :500.000 impressions

Pre-roll Video Zoom.In : 500.000 impressions

+

Normal Ratecard Pricing : 25.000€

Special Package Pricing : 17.500€ (-30%) !

* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008

2 2009Car packages and promos @ Skynet Regie S

Belgacom Skynet //

Special Price :

19.000€ (-60% !)

Cost per GRP (national) : 689€

Not cumulative with other discounts.

Valid during the months September and October 2009

2 2009Car packages and promos @ Skynet Regie S

Month Package

Belgacom Skynet //

Splash Page Autogids/Moniteur (75.000 uv, 150.000 pv , cap2)

Pre-expand Pushdown Leaderboard Skynet:(355.000 net contacts, cap 1)

+

Normal Ratecard Pricing : 23.850€

Special Package Pricing : 16.695€ (-30%) !

* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008

2 2009Car packages and promos @ Skynet Regie S

Belgacom Skynet //

Autogids/Moniteur Take-Over (Homepage, New Cars, Mag)

(3 days, 150.000 pv)Skynet Take-Over Homepage(1 day, 90.000 uv, 450.000 pv)

+

Normal Ratecard Pricing : 25.980€

Special Package Pricing : 18.186€ (-30%) !

* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008

2 2009Car packages and promos @ Skynet Regie S

Belgacom Skynet //

15% discount on all layers

on Skynet.be, AutoGids/Moniteur, Netlog.be

* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008

2 2009Car packages and promos @ Skynet Regie S

Belgacom Skynet //

Car packages and promos @ Skynet Regie

!Reach

Belgacom Skynet //

Leaderboard AutoGids ROS (+/- 1 week, 200.000 uv, cap 3)

Leaderboard Skynet.be ROS(+/- 1 week, 800.000 UV, cap 3)

+

1 Week full pressure

Normal Ratecard Pricing : 38.400€

Special Package Pricing : 23.040€ (-40%) !

Not cumulative with other discounts. Valid until 15/10/2009

2 2009Car packages and promos @ Skynet Regie S

Belgacom Skynet //

2 2009Car packages and promos @ Skynet Regie S

PREMIUM Reach PackagesLARGE REACH PACKAGE

PACKAGE SITES INFO FORMATS MEDIA VALUE PRICE NET CONTACTS BRUT CONTACTS

Large Reach 12+ Skynet + NetlogROS, cap 3. 13,16% reach of total online population on 1 week. Cap 3

Leaderboard or IMU 13.741 € 10.992 € 750.000 1.948.000

MEN REACH PACKAGE

SITE SITE PLACEMENT INFO FORMATS MEDIA VALUE SPECIAL PRICES NET CONTACTS BRUT CONTACTS

Men All Skynet Men-Cars-Sports-Finance-HP + AutoGids + Autowereld + Netlog (Men targetting)

ROS, cap 3. 23,78% reach of all online Belgian Men in 1 week. Affinity pageviews: 163

Leaderboard or IMU 25.226 € 20.181 € 734.278 2.406.000

Men 18-44

Skynet Men-Cars-Sports-Finance-HP + AutoGids + Autowereld + Netlog (Men 18-44 targetting)

ROS, cap 3. 28,37% reach of all online Belgian Men 18-44 in 1 week. Affinity pageviews: 211

Leaderboard or IMU 23.049 € 18.439 € 375.000 1.827.000

WOMEN REACH PACKAGE

SITE SITE PLACEMENT INFO FORMATS MEDIA VALUE PRICE NET CONTACTS BRUT CONTACTS

Women ALLSkynet Female, Wellness, Travel, Immoweb, Netlog (Women Targetting)

ROS, cap 3. 33% reach of all online Belgian Women in 1 week. Affinity pageviews: 202

Leaderboard or IMU 11.691 € 9.353 € 715.151 2.787.000

Women 18-44Skynet Female, Wellness, Travel, Immoweb, Netlog (Women Targetting)

ROS, cap 3. 33,1% reach of all online Belgian Women 18-44 in 1 week. Affinity: 202

Leaderboard or IMU 10.529 € 8.423 € 409.882 2.153.000

YOUNGSTERS REACH PACKAGE

SITE SITE PLACEMENT INFO FORMATS MEDIA VALUE PRICE NET CONTACTS BRUT CONTACTS

Youngsters 12-24Netlog (12-24 targetting), Skynet Entertainment, Arena51, Skynet community

ROS. 45,7% coverage of 12-24 internet population in 1 week. Affinity: 196

Leaderboard or IMU 15.143 € 12.115 € 573.171 2.221.000

REMARKS 1 - Packages under condition of availibility 2 - Delivery period can be extended with max. 5 days if needed Sources: Packages based on CIM/Metriprofil Q3 2008 15% on all Reach Packages !

* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008

Belgacom Skynet //

Reach directly 109.000 real car lovers by mail !

Those people filled in our Cars For You Questionnaire about cars, so they love cars.

Send them a convincing mail and lead them the right way to build a strong relationship

Total Cars For You Package : 115.000 e-mails

Normal Ratecard Pricing : 57.500€ Special Price : 16.350€ (-70%) !

Campaign management : € 500Copy & Design (optional) : € 500Minimum investment : € 5.000Not cumulative with other discounts. Valid for campaigns running before 20/10/2009

2 2009Car packages and promos @ Skynet Regie S

Belgacom Skynet //

Car packages and promos @ Skynet Regie

!Performance

Belgacom Skynet //

Skynet.be Focus Week :Cars Publi-Reportage + Homepage multi-link

(1 week promotion seenext slide) : 10.000€

Mailing Leads¹ + Hot Leads² + Very Hot Leads³ :

44.890 contacts (22.445€ )

+

2 2009Car packages and promos @ Skynet Regie S

Normal Ratecard Pricing : 32.445€

Special Package Pricing : 19.467€ (-40%) !

* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008

¹ 7.770 Leads : those people drive acar older then 4 years, so time to change.

² 24.690 Hot Leads : those peopledon’t know YET if they will buy a new

car,try to convince them.

³ 12.500 Very Hot Lead :those people indicated that they have

theintention to buy a new car within thecoming months

Manchette Skynet Homepage-> Link towards Article-> Link towards Diaporama / Video possible

Suggestionsbox Skynet Homepage-> Link towards Article-> Link towards Diaporama / Video possible

Bottom Skyscraper Skynet Homepage-> Link towards Article-> Link towards Diaporama / Video possible

Poll Skynet Homepage-> Link towards Article-> Link towards Diaporama / Video possible

SKYNET FOCUS WEEK

Diaporama in segment Jack-> Slideshow-> External links

Article in segment Jack-> ‘Powered by’-> multiple external links

Belgacom Skynet //

2 2009Car packages and promos @ Skynet Regie S

- Skynet, Netlog, Moniteur/AutoGids-Your ad on these 3 sites (or minimum 2 of them)- Min Budget : 15.000€- Min Period : 1 Month- Pay only 2€ CPM !!

- * Not cumulative with other discounts. Valid for campaigns running before 20/10/2008- Position: ROS, capping possible- 3 formats (Leaderboard, IMU and Skyscraper) requested on Skynet, 2 formats (Leaderboard & IMU) on Netlog and AutoGids