Date post: | 12-Apr-2017 |
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2015 PARTNERSHIP PROPOSAL PREPARED FORSKY ZONE TRAMPOLINE
Sylvia Leak | [email protected] | 813-354-2997
Business Objectives
Priority 1 – Open jumps, Dodgeball, Foam Zone & Sky Slam (1/2 hour time periods)
Priority 2 – Skyrobics (Tuesday, Thursday, Saturday for an hour)
Priority 3-Group Events/Parties
Priority 4- Toddler Activity
# of Jumpers
Time $
25 30min $275
25 60min $350
50 30min $550
50 60min $700
100 30min $1100
100 60min $1400
150(max) 30min $1650
150(max) 60min $2100
Time Price
30min $11
60min $14
90min $19
120min $21
Toddler Time
Women 35-45 Career focused
With children between ages
1-3
GEO-TARGET35 MILE RADIUS AROUND SKY ZONE
TAMPA ST. PETE—TAMPA--CLEARWATER
Who Goes to Skyzone?
Skyrobics
Adults18-40 Looking to burn calories
Interested in health and
fitness
Open jumps, Dodgeball, Foam Zone & Sky Slam
Active, Competitive
Interested in sports (basketball,
dodgeball)
Elementary age 5-13
Highschool age 14-17 Ages 18-35
Events
9+ people per group
Looking to celebrate a
special occasion
Corporate events
Why Choose Sky ZonePriority 1 – Open jumps, Dodgeball, Foam Zone & Sky Slam (1/2 hour time periods)• Discount for more minutes• Socks available for first & future use• Offers different activities for all ages • Good for family outings• Competition available for opportunity to travel and win prizes
Priority 2 – Skyrobics (Tuesday, Thursday, Saturday for an hour)• Burns 1000+ calories in one hour• Easy on the joints • Full body work out• All Cardio• Lose weight • Tone body• Offers classes for beginners and advanced level
Priority 3-Group Events/Parties• 90 min + of open jump • Full color Sky Zone invitation • Set-up and clean up included • Food provided• Secluded party room/area
Priority 4- Toddler Activity• Free jump for toddlers and 60 minute jump for parents ($10)• Family bonding• Active while staying safe• Designated days
Market Demand
Free jump market Older free jump
44% of travelers who consult social media when planning a trip are A18-34
When are Children Out of School?
Pinellas County
Hillsborough County
HTTPS://WWW.YOUTUBE.COM/WATCH?V=0IP8XFYBWFW
Programs Length Week 1 Week 2
ABC Action News at 6am/GMA
:15 3x 3x
Prime Access Rotator (7p-8p)The List/Right This Minute
:15 3x 3x
Weekend Rotators 6am-10am
:15 3x 3x
World of X Games :15 3x 3x
• Spots will correlate during the times children will be out of school (end of month)
• Spots will run in programs when families are watching television together.
• Over 96 Spots reaching 838,000 parents over the age of 35 in four months.
Recommended Monthly Television Schedule
Reach your target on Facebook
• Be able to market the new Sky Zone location within 35 mile radius to adults 18-40 that are on Facebook
• Target users interested in fitness and wellness, sports, aerobics, etc.
Prices as Low as
$11.00
What If Users Were Scrolling and Saw This
• This news feed ad will reach an estimated 990,000 users per month.
EXTEND YOUR REACH ONLINE WITH THE SCRIPPS TARGETED AD NETWORK WITH ACCESS TO OVER 200,000 WEBSITES.
WE WILL TARGET USERS BASED ON GEOGRAPHY, DEMO, AND INTERESTS BY PRIORITY. DIFFERENT CREATIVE WILL BE DEVELOPED FOR EACH PRIORITY.
SYKZONE WILL RECEIVE OVER 100,000 IMPRESSIONS EACH MONTH DELIVERED IN BANNER AD (728X90, 300X250)
Put your creative to workOpen Jump
• Has children under the age 14
• Interested in sports
• Competitive
Toddler Time• Women • Age 35-45• Has children
between ages 1-3 years old
Skyrobics• Women• Age 18-40• Looking to loose
weight• Burning calories
Events• Looking to
have an upcoming event
• Planning a birthday party
• Celebrating Special Occasion
CAMPAIGN SUMMARY FOR FOUR MONTHSTELEVISION96 SPOTS IN FOUR MONTHS REACHING 838,000 IMPRESSIONS TO PARENTS BETWEEN 35-54 DURING CHILDREN’S SCHOOL BREAKS
DIGITALFACEBOOK CAMPAIGN 3,960,000 TARGETED BANNERS WITHIN A 35 MILE RADIUS FROM THE SKYZONE LOCATION.400,000 TARGETED IMPRESSIONS ON SCRIPPS AD NETWORK (DEMO, GEO, INTERESTS)TARGETS INCLUDE:• PARENTS WITH CHILDREN UNDER THE AGE OF 14. • FINISH THIS>
Campaign Summary
Four Month Campaign
Total Monthly Investment: $6,800/month (net)
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