Engaged employees are passionate about what they do and will drive innovation
to move your business forward.
Creating ResultsIncludes:
- Giving Employees Goals
- Customized Incentive Programs
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 6
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
3
Slide 7
How would your patient describe their experience?
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 8 INSERT BRIAN COMEDY VIDEO
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 9
What makes a patient pick YOU?
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
4
Slide 10 Is a cup of coffee really just
a cup of coffee?
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 11 Is it convenience?
Or experience and service?
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 12 Is a hair cut really just
a hair cut?
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
5
Slide 13 Is it convenience?
Or experience and service?
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 14 The New “VALUE” Consumer
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 15
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
6
Slide 16 Analyze the Competition
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 17 Differentiate Yourself!
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 18
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
7
Slide 19
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 20
At 211 degrees,water is hot.at 212 degrees,IT BOILS.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 21
And with boiling water comes steamand with steam, you canPOWER A TRAIN.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
8
Slide 22
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 23
Exploration
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 24
ONE DEGREE MORE
LEADS TOEXPONENTIALRESULTS.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
9
Slide 25
COMMITMENTEFFORTAND
PERSISTENCE
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 26 The “1” added effect = $58,650
AR• 1 extra AR pair sold per day• $12,750
TOI• 1 extra Transitions pair sold per day• $20,400
DLT• 1 digital pair sold per day ($100/p job)• $25,500
9/10/2019 Soderberg...."The Finest Service in Sight". 26
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 27 Consumer Price ChangesEyeglasses and Eyecare Still Under Valued
+2.6%+5.1%+2.8%+0.2%Eyeglasses& Eyecare
Dental MedicalCare
All Consumer Items
CPI Components % ChangeBetween 2017 and September 2018 – 6 Months Ended
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
10
Slide 28 What do you think will be the biggestthreat for your practice in the future?
Top Responses:• Online/Internet Sales & Exams 66%• Insurance 6%• Reimbursements 4%• Competition 4%• Government 3%
* Jobson Survey of 350 ODs.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 29
COURAGEIS FEARHOLDING ON AMINUTE LONGER
George S. Patton 1885 - 1945American soldier and general
“”
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 30
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
11
Slide 31
Do something helpfuland unexpected forone friend each week
50 additional discussions
Be 212 as a friend
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 32
Add 15 extra minuteseach day to the time youinvest with your children
Be 212 as a parent
2 extra weeks of development
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 33
Invest $100 each yearin blank greeting cardsmail one each weekto your spouse
Be 212 as a spouse
More than 50 “love notes”
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
12
Slide 34
Add a few hours each month outside the work day to yourprofessional development
Be 212 at work
One full workweek invested in you
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 35
Make oneextra contacteach day
Be 212 at work
200 additional possibilities
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 36
Plan your season and practices with a formalobjective of development
Be 212 as a coach of a youth team
Make the best use of their time
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
13
Slide 37
Eliminate one half hour oftelevision watching
each day
Be 212 in general
182.5 additional hours each year
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 38
212
At 211 degrees, water is hot. At 212 degrees, it boils.And with boiling water, comes steam. And with steam, you can power a train.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 39
awareness= responsibility
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
14
Slide 40
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 41
Service is what life is all about.
Marian Wright Edelman (1939 - )Founder of the Children’s Defense Fund
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 42
It’s all about attitude & action.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
15
Slide 43
Being pleased to serve. Having effect.Mattering to the world… all with a smile.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 44
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 45
Being awake
Being thankful
Being approachable
Complaining less
Smiling (really)
We smile by…
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
16
Slide 46
Being awake
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 47
Communication is:
> 50% body language38% speaker tone
88% not related to words
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 48
A gap of silence
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
17
Slide 49
The right word may be effective, but no word was ever as effective as a rightly timed pause.
Mark Twain (1835 - 1910)Novelist and humorist
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 50
Being thankful
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 51
“Counting blessings versus burdens: experimental studies of gratitude and subjective well-being in daily
life,” by R.A. Emmons and M.E. Mcculluogh (2003).
Expressing gratitude leads to:
• Increased feelings of happiness• Excitement• Joy• Fewer headaches
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
18
Slide 52
When the complaints begin among our circle of people, maybe WE
should be the ones to point out that many people face far more real
challenges than we do…
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 53
If you have a roof over your head, food in your stomach and work to
contribute….
You have more than 90% of the world’s population!!
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 54
“Knowing my luck…”
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
19
Slide 55
Being approachable
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 56
YES, it would be my pleasure.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 57
(If I have to)YES, it would be my pleasure.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
20
Slide 58
YES, it would be my pleasure.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 59
YES, I can help you with that.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 60
Complaining less
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
21
Slide 61
Positive Affect and the Complex Dynamics of Human Flourishing,” by B. Fredrickson and M.F. Losada (2005).
To feel good and flourish, researchers say people need a 3:1 positivity ratio.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 62
Smiling (really)
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 63 Smile'smī(-ə)l: noun
1: a facial expression in which the eyes brighten and the corners of the mouth curve slightly upward…
2: a pleasant or encouraging appearance
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
22
Slide 64
• Create positive mental anchors• Post or carry actual pictures that make you smile
• Get a friend or coworker to help by smiling at you when they see you frowning
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 65
What makes me smile…
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 66
Being awake
Being thankful
Being approachable
Complaining less
Smiling (really)
What makes YOU smile?
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
23
Slide 67
HOW TO MOVE
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 68
We move by…Starting early and going long
Going beyond expectations
Having a sense of urgency
Being resourceful and resilient
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 69
“Extracting Meaning from Past Affective Experiences: The Importance of Peaks, Ends and Specific Emotions,” by B.
Fredrickson (2005).
Challenge mediocrity…
and create a “peak encounter” that your customers will remember
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
24
Slide 70
“DVI statistics / June 2017 report
Challenge Mediocrity…
National Averages:Digital PALs 34%Digital SV 42%No Glare 56%Transitions 20%
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 71
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 72
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
25
Slide 73
Be happy. Do something.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 74
Let’s smove.
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 75
• smover: ('smoo-ver) noun: one who smiles & moves (Now that guy's a smover.)
• smovement: ('smoov-ment) noun: an organized effort to create a world of smovers (Obviously what's happening here is a part of a smovement.)
• smoment: ('smo-ment) noun: a point in time of a smovish experience (Isn't this a beautiful smoment?)
Smovish Words
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
26
Slide 76
• smeltdown: ('smelt-down) noun: a breakdown of smovish characteristics by smover (She obviously had smeltdown.)
• smovoscopy: (smoo-'vas-ko-pee) noun: endoscopic examination of the heart and mind for smovish characteristics (We're a little concerned with your approach to things lately so we've scheduled a smovoscopy for you later in the week.)
Smovish Words
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
___________________________________
Slide 77
• smovotomy: (smoo-'va-te-me) noun: surgical severance of any smovish characteristics (What an @ss#ol&! The guy must have had a smovotomy before he left the house today.)
• smattitude: ('sma-te-tude) noun: the mental position of a smover (And this guy had a smattitude. He was extremely helpful.)
