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Slide 1 www.danisco.com National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank their relative level of sweetness. The most sweet sample as nr.1 and the least sweet sample as nr. 4 Fill in the form : Sample Rank of sweetness ( 1,2, 3 or 4. 1 being the most sweet) A 3, 9% sucrose B 1, 10% fructose C 4, 10% dextrose D 2, 10% sucrose Your name :
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Page 1: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 1www.danisco.com

National Team Competition – Sweetness level

You have been given 4 samples of common sugars dissolved in pure water. Please rank their relative level of sweetness. The most sweet sample as nr.1 and the least sweet sample as nr. 4

Fill in the form :

Sample Rank of sweetness ( 1,2, 3 or 4. 1 being the most sweet)

A 3, 9% sucrose

B 1, 10% fructose

C 4, 10% dextrose

D 2, 10% sucrose

Your name :

Page 2: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 2www.danisco.com

Health & Nutrition aspects of sugars

The obesity problem

Sugar's role in the obesity problem

Are some sugars more healthy than others ?

Lars Bo Jørgensen, Product Development Manager, Danisco Sugar Division

Page 3: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 3www.danisco.com

Page 4: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 4www.danisco.com

We eat less, but gain weight ...

80

100

120

140

160

180

1994/95 2000/01Year

Inde

x

Total energy intake

Obesity

Source: 1. Danskernes kostvaner 1995. Levnedsmiddelstyrelsen og Danskernes kostvaner 2000-2001. Fødevaredirektoratet . 2. Ernæringsrådets nyhedsbrev, 2002.

Page 5: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 5www.danisco.com

Our energy balance is not in control

When energy intake is higher than energy consumption, energy has to be stored in the body =>

You gain weight !

ENERGY

OUTPUTENERGY

INPUTWEIGHT GAIN

Page 6: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 6www.danisco.com

A new way of living ...

Page 7: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 7www.danisco.com

We don't spend all our energy at work ...

Page 8: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 8www.danisco.com

Where does the energy come from ?

Water 0 kcal/g

Carbohydrates 4 kcal/g (17 kJ/g)(Starch, sugars, etc.)

Protein 4 kcal/g (17 kJ/g)

Fat 9 kcal/g (37 kJ/g)

Alcohol 7 kcal/g (29 kJ/g)

Page 9: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 9www.danisco.com

Sugar supply/consumption per inhabitant in the Nordic countries

The graph is based on figures from "Food consumption in the Nordic countries 1965-1998, National annual per capita statistics",

Nordic Council of Ministers 2001. Figures after 1999 are provided by the Swedish Board of Agriculture, Statistics

Denmark, Statistics Norway and Statistics Finland.

10

20

30

40

50

60

Denmark Sweden Norway Finland

kilos

Page 10: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 10www.danisco.com

Consumption of sugar sweetened products 1980-2001, Sweden

Consumption of sugar sweetened products 1980-2001 kilos/year per. capita. Source Jordbruksverket

Consumption of sugar sweetened products

Lit

res

/kil

os

a y

ea

r p

er

ca

pit

a

Soft drinks

Lemonade, juice

Candy and chocolateIce creamJam & puree

Page 11: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 11www.danisco.com

"Healthy" trends & concepts

Low/no fat

Low/no sugar

Low/no calories

Low/no carbohydrates

Natural flavours

Natural colours

Fruit juice

Fruit paste

No artifical ingredients

Organic

Prebiotic

Fibres

Vitamins

Minerals

Low GI

Low/no salt

ENERGY

FUNCTION

NATURAL

Page 12: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 12www.danisco.com

Recommandations from the experts ?

New Nordic Diet Recommandations, 2004

Fat: Max. 30 E%Protein: 10-20 E%Carbohydrate: 50-60 E%

- Refined/added sugars should not exceed 10 E%- Fibre intake 25-35 g/day

30 minutes physical activity per day

Page 13: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 13www.danisco.com

How much is 10 E% sugar ?

Woman~ 50 g sugar = 14 cubes/day

Man~ 70 g sugar = 19 cubes/day

Children4-5 years = 30-35 g sugar/day6-9 years = 40-50 g sugar/day10-13 years = 50-55 g sugar/day

Page 14: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 14www.danisco.com

Watch the kids !

8,5

13,8 13,9

8,1 8,4 9,1

13,6

8,7

9,9

14,1

0

2

4

6

8

10

12

14

16

Men Women Boys 4-14 y Girls 4-14 y

Danish diet 1985 Danish diet 1995 Danish diet 2000/01

Source: Udviklingen i danskernes kost 1985-2001 med fokus på sukker og alkohol samt motivation og barrierer for sund livsstil, Danmarks Fødevare- og Veterinærforskning. Afdeling for Ernæring 2004.

Development in sugar intake - % of daily energy intakeE %

Page 15: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 15www.danisco.com

Consumption of sugar in industry products

Bakery 15 %

Non-food 9%

Dairy 5 %

Other 10 %

Beverage 26 %

Confectionery 20 %

Jam & Fruit prep15%

Page 16: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 16www.danisco.com

• Shall we try to make a "copy" of our existing product, but with less sugar ?

• Shall we go for less sugar + less energy or "just" less sugar ?

• How to replace the functional properties of sugar ?

Industry products with reduced sugars

Page 17: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 17www.danisco.com

The traditional product The wish for a new product

1800 kJ/ 100 gram 900 kJ/ 100 gram

A challenge

Page 18: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 18www.danisco.com

1800 kJ/ 100 gram 900 kJ/ 100 gram

A potential practical result

Page 19: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 19www.danisco.com

The "simple" solution !

1800 kJ/ 100 gram

Page 20: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 20www.danisco.com

Sweetener Relative sweetness

Energy value, kJ/g

Energy per sweet eqv, kJ/g

SE

Sugar / Sucrose 1,0 17 17

Raw / brown sugar ~1,0 17 17

Invert sugar 1,0 17* 17

Fructose 1,0-1,3 17 15

Glucose 0,6-0,7 17 26

Lactose 0,4 17 43

Maltose 0,5 17 34

Glucose syrup 0,4-0,6 17* 34

Tagatose 0,9 6 7* dry basis

Energy in sugars

Page 21: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 21www.danisco.com

Mg in 100 g fresh cane juice

Recommended daily intake, mg

In 100 g raw cane sugar with 1% syrup,

Demerara

Dose, % of RDI

ComponentB1 0,14 1,4 0,0056 0,40B2 0,14 1,6 0,0056 0,35B3 0,2B5 1,2B6 0,4 2 0,016 0,80Potassium 450Phosphor 50Iron 8 14 0,32 2,29Calcium 100Magnesium 150 150 6 4,00Zink 0,1 15 0,004 0,03Cupper 0,1 0,9 0,004 0,44Manganese 3 1,8 0,12 6,67

The nutritional aspects of cane sugar

Page 22: Slide 1  National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank.

Slide 22www.danisco.com

Thank you for your attention !


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