Slide presentation
AD CAMPAIGN
Promoting love for oreo cookies
original ad CLOSER LOOK
design
White elements join the separate cookies as white stuff does. Simple white strokes.
extra elements
The Oreo cookies are personalizing a couple in love. Their cartoonish look it’s due to the composition of flat figures.
oreo characters
tYPOGRAPHY
SANS SERIF TYPETypography is characterized by its handwritten style. This feature adds a fun look to the ad. Type’s style also combines with white strokes.
white & blue
COLOR
These two colors were taken from the logo to create the background and extra elements.
Beige & BrownBeige details create contrast with the dark brown cookie. Red cheeks enhances feminity.
NEW ad CLOSER LOOK
CONSISTENCIES
Extra elementsWhite elements are consitent to the original ad because they attain the same purpose in design and message.
Oreo charactersThe same Oreo characters are featuring in this ad. This time, their relationship got really serious.
CONSISTENCIES
TypographyHandwritten typography is consistent to original ad in weight, size, and color.
ColorsThough there is a variation in the hue of blue, White and blue always derivate from the logo.