FOUNDERS: [INSERT FOUNDERS NAME] COMPANY: [INSERT BUSINESS NAME]

INTERVIEWS: [NUMBER OF INTERVIEWS] PITCHES: [NUMBER OF PITCHES]

Problem-Customer fit EvidenceWhat evidence do you have of your target customers problems?

1

Who is your customer? What problem are you solving for them?

Mum’s – 6 mths pregnant to age 2 worried about babies

health.

Problem Interviews: 14/23 worried of babies

dying of SIDS.

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Problem-Customer fit EvidenceWhat evidence do you have that your target customer has this problem?

1

Who is your customer? What problem are you solving for them?

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Problem-Solution fit EvidenceWhat evidence do you have that customers will purchase the solution?

2

What solution(s) are you offering the customer?

Owlet: Baby monitor. Be empowered by seeing your babies health at a

glance $250

Pitched 4 monitors at store with A4 ads:

16/81 would buy

477 parents inquired about the product via email

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Problem-Solution fit EvidenceWhat evidence do you have that customers will purchase the solution?

2

What solution(s) are you offering the customer?

2

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Insert Picture of Offer i.e. Landing Page, MVP, Pitch

Proven Market Size EvidenceWhat evidence do you have of the market size?

How many potential customers are there?

3

4 million babies born a yearParents of 0 to 2 years that

want to monitor their babies

81 parents interested in monitors pitched and 20%

will purchase ours

Industry report 1 million purchase baby monitors

200 million is that total number that we predict will

buy our product

US census data

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Proven Market Size EvidenceWhat evidence do you have of the market size?

How many potential customers are there?

3

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Financial Projections EvidenceWhat evidence do you have that your financial projections assumptions are right?

4

What are your financial projections and what assumptions are they based on?

ProjectionsYear 1: $500 000

Year 2: $1 000 000Year 3: $2 000 000

We will be able to sell everything we make in 2

months. Evidence: Pre-sold first

batch

Assumptions 1. No. of batches produced

2. Sales projections

No. batches producedAssumption: 2 per yearEvidence: 4 months to

produce first batch

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Financial Projections EvidenceWhat evidence do you have that your financial projections assumptions are right?

4

What are your financial projections and what assumptions are they based on?

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Investment Readiness Scale / Business Model Validation

10 Update financial projections ✓

9 Optimise customer acquisition ✓

8 Proven feasible customer acquisitionProven you can produce at scale

✓✓

7 Proven customer satisfaction ✓

6 Proven you can repeatably sell solutionProven can produce solution

✓✓

5 Update finanical projections ✓

4 Proven can sell MVPProven you can create MVP

✓✓

3 Problem-Solution fit Create financial model

✓✓

2 Customer-problem fitProven Market Size

✓✓

1 Identified target customer ✓

Where is your business on the

investment readiness scale?

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