Date post: | 21-Oct-2014 |
Category: |
Technology |
View: | 5,477 times |
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SlideShare for Gov Agencies & Non Profits
Rashmi Sinha, SlideShare
On Twitter: #slidesharenp
What is SlideShare?
World’s largest community for sharing presentations
Who is on SlideShare?
• Millions of professionals visit to research topics, e.g., social media, marketing, education, IT, software, health, medicine.
• 50,000 slideshows uploaded weekly
• Average time on site = 8 minutes
• Average of 20 slides viewed per visit
By the numbers*
‣273rd most
popular site on
the Internet
‣31 mm unique
visitors/ month
‣80mm pages
viewed/ month
*Quantcast – May 2010
**SlideShare User Survey Fall 2009
Why Share?
• Send links to large files (instead of email)
• Embed in your blog or website
• Post to Facebook, Twitter
From Padmasree: CTO of Cisco
From US Navy
PARC Slides and videos in one place
New! Professional videos
How to use SlideShare
Upload all your content
Create new content or repurpose archived content
• Presentations
• Videos
• Webinars
• Case Studies
• White Papers
• Brochures
Spread the Word
• Post links to Twitter, Facebook, Google Buzz or Delicious
• Email your friends
• Embed in blogs
• Get the ball rolling
Help your content go viralPopular users encourage their Twitter followers to retweet, or reshare
They engage people in discussions about content
Answer comments
Thank people who favorite
Rank high for your keywords in search (SEO Value)
Over half of traffic comes to SlideShare through a search for information on a business or technology related topic
Go where your clients are researching solutions to their problems!
Leverage LinkedIn• Use SlideShare
App to showcase your content on your LinkedIn profile
• Find content from your LinkedIn network
• Favorite presentations
Connect with Influencers
• Engage with the SlideShare community
• Favorite and comment on other’s content
• Subscribe to other people. They may subscribe to you, driving views
• If your content gets a lot of views & favorites it could be featured on the homepage
Capture Leads on SlideShare
• Use LeadShare to capture leads on all content uploaded to SlideShare
• Customizable form
• Works on embeds
• More later in presentation
SlideShare.net/Channels
A Channel is a social microsite for your content & branding within the SlideShare community
Quick tips for getting popular
• Use a catchy title
• Use a striking first slide
• Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)
• Reply to comments
• Thank anyone who favorites
• Encourage people to follow you on SlideShare
How to measure success
• Views – on site, on embeds
• Engagement metrics: Favorites, Comments, Downloads, Shares
• Viral Metrics: Shares on Facebook, Tweets, Other Social Metrics
Case Study: How Whitehouse uses SlideShare
The White House channel
On Facebook
Document on Facebook
On Twitter
On the White House Blog
Gov Copyright
Multiple Languages
Text for each language
SlideShare Gov Pack: For Gov / Public Agencies
• Special TOS
• No ads
• Gov Copyright
• Customized look & feel
• Customized categories
Best practices: State of Utah
Best Practices: US Navy
Find me at www.slideshare.net/rashmi
http://twitter.com/rashmi