Northwestern Technologies

Rapidly growing of social media……

INTRODUCTION

history of Social Media

What is Social Media?

pro and cons of social media

evolution of social media

history of social media

1969-CompuServe first major commercial service

1971- first email delivered

1985- AOL service opened

1992-TRIPOD open online college for students

Current Social Media Landscape in the IT Industry

Top Social Platforms for Brands

Pro of social media marketing

engaging with audience

creative units

strong targeting

ability to interact

Cons of social media marketing

intimidating and overwhelming

more promptness with clients

Risk of negative comments

advertising clutter

B2B companies investing in Social Media?

Sources Cited

http://www.uncp.edu/home

http://mediasourceafrica.com/article/view/5637/sa-social-media-landscape-2014#.UlmmxyjPlUQ

http://www.marketingprofs.com/charts/2012/6936/blogs-top-list-of-social-media-investments-for-2012

www.spotlightcommunications.net

http://socialmediatoday.com