Theresa Liao Communications

Coordinator, UBC Physics &

Astronomy

PULLING A HAT TRICK - ROLES OF A SCIENCE

COMMUNICATOR

SHARING SCIENCE 2014

MY BACKGROUND

Image source: Vectorized by Mysid after Image:Cg pp maze.png From http://commons.wikimedia.org/wiki/File:Maze.svg

Me 6 years ago Science Communication (Me Now)

I help people share their science

WHAT I DO NOW

I am a workaholic

In case you don’t realize this yet, the presentation will be full of photos of me in random hats since I need to compete with Jaymie’s hats

BY THE WAY

Plus, I do wear different hats when I work on different science communication projects I am involved in

Communications Coordinator, Dept of Physics & Astronomy Oversee the outreach program, run public events, manages interface

with the public, liaise with different groups – students & faculty, university, gov agencies, the public

Finding the channels to share science from the dept Making friends and working together to share science

MY JOB

Image credit: "IBM CIO Report: Key Findings" by IvanWalsh.com. Creative Commons License Attribution 2.0 Generic:

https://creativecommons.org/licenses/by/2.0/

Kindergarten to Grade 12 Outreach Sharing science with the next generation – start early Tai et al, Planning Early for Careers in Science

https://www.sciencemag.org/content/312/5777/1143.summary Looking at research to inform how we share, what we share

(activities), whom we share with (age appropriate)

MY JOB (K-12 OUTREACH)

Science, I Choose You (http://scienceichooseyou.wordpress.com/)

Twitter: @theresaliao Finding my own voice in science communication Having the freedom to write about anything I

want, to keep asking questions until I am satisfied

MY BLOG & TWITTER

Outreach/Tech for Science Borealis - Canada’s online science blogging network (http://scienceborealis.ca/)

Started the G+ Group for Science Communication in Canada (http://bit.ly/16LVxEk)

Building a community for Science Communication in Canada

MY VOLUNTEER “STUFF”

Use storytell ing as a tool is trendy / on trend Does it need to have scientific content? “Care about the future of science? Be visible” by Mónica Feliú-Mójer https://medium.com/a-candle-in-the-dark/d8f01e78c301 Story collider http://storycollider.org/

I t is NOT just onl ine Public lectures, outreach events, conferences But, online activities do cross the geological boundary Find something that works for you

I t is NOT unidirectional It is not “engagement” if you don’t interact People have a choice to walk away if they are not engaged and interested

KNOW YOUR AUDIENCE

SERIOUSLY, ON SHARING SCIENCE

Use storytell ing as a tool Does it need to have scientific content? Is this trendy, or on trend? “Care about the future of science? Be visible” by Mónica Feliú-Mójer https://medium.com/a-candle-in-the-dark/d8f01e78c301 Story collider http://storycollider.org/

I t is NOT just onl ine Public lectures, outreach events, conferences But, online activities do cross the geological boundary Find something that works for you

I t is NOT unidirectional It is not “engagement” if you don’t interact People have a choice to walk away if they are not engaged and interested

KNOW YOUR AUDIENCE

SERIOUSLY, ON SHARING SCIENCE

Use storytell ing as a tool Does it need to have scientific content? Is this trendy, or on trend? “Care about the future of science? Be visible” by Mónica Feliú-Mójer https://medium.com/a-candle-in-the-dark/d8f01e78c301 Story collider http://storycollider.org/

I t is NOT just onl ine Public lectures, outreach events, conferences But, online activities do cross the geological boundary Find something that works for you

I t is NOT unidirectional It is not “engagement” if you don’t interact People have a choice to walk away if they are not engaged and interested

KNOW YOUR AUDIENCE

SERIOUSLY, ON SHARING SCIENCE

Use storytell ing as a tool Does it need to have scientific content? Is this trendy, or on trend? “Care about the future of science? Be visible” by Mónica Feliú-Mójer https://medium.com/a-candle-in-the-dark/d8f01e78c301 Story collider http://storycollider.org/

I t is NOT just onl ine Public lectures, outreach events, conferences But, online activities do cross the geographical boundary Find something that works for you

I t is NOT unidirectional It is not “engagement” if you don’t interact People have a choice to walk away if they are not engaged and interested

KNOW YOUR AUDIENCE

SERIOUSLY, ON SHARING SCIENCE

Use storytell ing as a tool Does it need to have scientific content? Is this trendy, or on trend? “Care about the future of science? Be visible” by Mónica Feliú-Mójer https://medium.com/a-candle-in-the-dark/d8f01e78c301 Story collider http://storycollider.org/

I t is NOT just onl ine Public lectures, outreach events, conferences But, online activities do cross the geological boundary Find something that works for you

I t is NOT unidirectional It is not “engagement” if you don’t interact People have a choice to walk away if they are not engaged and interested

KNOW YOUR AUDIENCE

SERIOUSLY, ON SHARING SCIENCE

Theresa Liao @theresaliao Science, I Choose You http://scienceichooseyou.wordpress.com/

UBC Physics & Astronomy @UBCphas https://www.facebook.com/ubcphas

Science Borealis @ScienceBorealis http://scienceborealis.ca/

SciComm Canada G+ Group http://bit.ly/16LVxEk

STAY IN TOUCH

THANKS.