5

Consumer Trends you can’t ignore

t@mtuohy

RISE OF

CONNECTED MARKETING

t@mtuohy

RISE OF

CONNECTED MARKETING

t@mtuohy

GAPs digital catalogue

collaborated with

bloggers.

IKEA’s 2013 catalogue app.Scan to unlock

films, photo galleries and

home furnishing

inspiration.

RAIDviewers were

prompted to Shazam the TVC to download the raid application.

Promotional links including link to app

store, ‘Like’ on Facebook and social

sharing.

ADIDAS Neo Adidas window displays featuring interactive touch

screens. QR code connected customers to online site to continue shopping on their smartphones.

MULTI - SCREEENING

t@mtuohy

MULTI - SCREEENING

t@mtuohy

GOAB is a TV Concept

Experience, connecting the

TV and the second screen in a more engaging and interactive

manner.

Starbucks has teamed up with Square. Customers can now pay at numerous

locations using just the Square smartphone app.

Watch for eBay, is an app that enables tablet owners to

purchase items related directly to the

television program they're currently

viewing.

Brands

STOP

Advertising

t@mtuohy

Brands

STOP

Advertising

t@mtuohy

Visa GO program offered people tools to inspire (and purchase) from interactive

banner ads.

Pepsi PulseSocial sites run

by consumer generated content.

No such thing as VIRAL

t@mtuohy

t@mtuohy

No such thing as VIRAL

t@mtuohy

Link to video: http://www.youtube.com/watch?feature=player_embedded&v=OHJsxa76WjM

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