TrendsGladys Diaz

What is a trend?

• A long term fashion style• Starts with a good label• Later, it is picked up by trend setters

How a trend gets started

• Trend Setter: People who have seen new designs. They start wearing them and making them popular

• Street Fashion: Young people’s style that serves as an inspiration to fashion designers with good labels.

Street Fashion

Target Consumer• The type of person a fashion designer targets to

sell their product. • Demographic: age, gender, tradition,

education, culture, etc.• Geographic: type of neighborhood, weather,

daily travels, etc.• Psychographic: consumer motivation

Geographic

WINTER SPRING

Demographic

a

5-10

10-18

18-25

25 and over

Basics

• Those that are more of a necessity

• What one needs to complete a look

• Can change color and material

Classic

• Starts as a trend• Trend that has

survived • It has no specific

season

Basic Classic

Fad

• Its is a trend that has not survived• Becomes trendy quickly• It lasts only a few seasons• Never with a high price• Trend setters starts fad

Fad

Web Links

• http://en.wikipedia.org/wiki/Fads_and_trends

• http://en.wikipedia.org/wiki/Fashion

• http://en.wikipedia.org/wiki/Fashion_design