Group Members

Faizan Saleem Musa AliMuhammad Badar Uz ZamanMuhammad Faizan Waqar Hussain

• Mission Statement

• Company’s Profile

• Company’s Challenges

• Company’s Competitors

• Achievement

• Company’s Success Factors

• SWOT Analysis

• Leverage Success

“I only hope that we don’t lose sight one thing that it was all started by a mouse”

Walter Elias Disney

“It’s On” & “The best place to be”

Disney Channel Slogans

“To be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content,

services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products

in the world."

Company Name: Walt Disney Company.

Founded: 16th October 1923 as a cartoon studio.

Founder: Walter Elias Disney (1901-1966)

Businesses: The company divided into five major business segments:Media NetworksParks and ResortsThe Walt Disney StudiosDisney Consumer ProductsDisney Interactive

Annual Revenue: $42.28 Billions (2012)

Employees: 166,000 (as of 2012)

Website: www.thewaltdisneycompany.com

Launched: 18th April 1983

Founder: Jim Jimirro

Disney Related Channels:

Disney Junior

Disney XD

Disney Cine magic

ABC Family e.t.c.

1st TV Show : “One Hour inWonderland” (1950s)

1st TV Show on Disney Channel: “GoodMorning, Mickey !” (1980s)

CategoryChildren Entertainment Channel

SectorMedia and Entertainment

USPAll Characters of brand Disney available at one place

SegmentChildren who want to see cartoons and learn from entertainment

Target Group4+ to 17

PositioningAll the Disney cartoons and characters at one place

Website: disneychannel.disney.com

Anne Sweeney tenure with Disney Group (1996-2003)

Challenges

Competitors

Achievements

Success factors

As President Sweeney joined Disney Group in 1996, she had two important challenges.

• Improve the programming quality.

• Ensure the transition took place smoothly.

Subscriber fees

• Disney channel fee 75 cents.

• Nickelodeon fee 33 cents

• Cartoon Network fee 13 cents.

•Cartoon Network

•Nickelodeon

•Animax

•POGO

•When Sweeney joined in 1996, the channel had an audience of just 14 million homes.

•In 2003 it reached to 83 Million viewers.

•Earned/ charged highest subscriber fee.

• Any channel had two revenue streams.

•1. Subscriber Fee.

•2. Advertisements sponsors.

• February 2002 Disney signed a multiyear sponsorship with McDonald.

• In 1994 Eastern Kodak Co. for prime time show as presenting sponsor.

Continuous research.

Commercial free channel.

Safe and trusted.

Relationship with operators.

Disney theme parks.

Affiliated-sales personnel.

Strength

1.All popular Disney cartoons and Disney movies2. Channel feeds available in over 160 countries and 30 languages3.Diversity of viewers has increased with an older audience, typically teenagers, young adults and young families

Weakness

1.Repetitive programs 2.Individually the channels are highly priced

Opportunity

1. Potential and scope to go worldwide 2. Special talent hunting shows for kids can be made 3. Growth of entertainment , Kids –Family / Media Shows in emerging markets

Threats

1. Video games 2. Internet 3. Outdoor games 4. Toys 5. Other channels

6. Recession

7. Increasing Salary and Labor cost

• In the year 2000 all the popular stars and other divisions are increasingly involve with the channel to archive the leveraging success

• Disney Channel shows All time Box Office Hits Movies including Pirates of Caribbean‘s, Lion King, Finding Nemo & Toy story e.t.c

•In year 2003 Wal-Mart has planned to lunched new line of clothing basic on Disney channel hit TV series Kim possibleand Hanna Montana.

•Disney channel become an important cash flow driver for Walt Disney Co. And channel was projected to generate income of $ 340 millions in the fiscal year 2003.