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Sm final presentation

Date post: 10-Jul-2015
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Becky Ament Becky Ament Rachelle Lamothe Rachelle Lamothe
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Page 1: Sm final presentation

Becky AmentBecky AmentRachelle LamotheRachelle Lamothe

Page 2: Sm final presentation

Company Overview

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We are a family owned and operated home care company that will only give your loved ones the up most, professional and loving care.

Whether its spending a few hours as a companion or 24/7 care, we will find the perfect match so it’s one less thing you need to worry about

What do we really do?

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Established in 2010 by Ellen and Robert Simon in Wheeling, IL

Dedicated in honor of their parents, Harry (Papa) & Anita Picker And Louis and Annette Simon

Servicing Chicago’s Northwest Suburbs

Background

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The Inspiration

Harry Picker February 16 1916-

January 1, 2010 Husband Father,

Grandfather, and most incredible man in the world.

Our goal is to keep all papas and nanas safe and comfortable

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Male and Female Sandwich generation seeking care for their parents

Demographics

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Perspective Clients may not be as tuned into social media as we would like

Limited Marketing Budget May need to target grandkids of patients Clients turnover due to hospitalization Pricing

Business Objectives

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Social Media Opportunities

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In order to gain new market share and client base, we will for focusing on the following social media tactics:

Facebook Linked In Blog Flickr YouTube

Social Media Recommendations

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Facebook Today

61 Likes 34 Friends 0 interactions And conversation

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Grow number of likes and friends Increase our People talking about us score Become a local household name Keep the conversation going

Facebook Goals

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What we can do better on Linked In

Increase business relationships

Start posting job opportunities

Join networking events and groups to grow brand awareness

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Developing a Blog

Words directly from the owner, Ellen on why she is in the business

What struggles she faces How she relates to clients Pure heart and soul into

For Papa’s Sake Not just another company

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How can we utilize Flickr?Share pictures of caregivers and clientsPost pictures of events and charity offeringsAllow people into the inside world of For Papa’s Sake

Flickr

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Share videos of: Trainings New hire orientations New clients or caregiver interviews Speakers Any important message that we want to get out to our

customers

YouTube

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Facebook Likes and Friends YouTube Views and shares Flickr followers Blog followers and responses Linked in requests Most importantly….Increase of clients through social

media

Measuring Success

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Where are we, How will we get there?

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Next Steps

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Thank You!


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