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Social Media for Small Business - Best PracticesPresented by Kelly Mirabella
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Today:
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• 1 billion monthly active users
• More than 680 million mobile monthly active users
• 80% of Social Network Users Prefer to Connect with Brands through Facebook
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Facebook Marketing• B2C Facebook results are 30% above average on Sundays
• 95% of Facebook wall post are not answered by brands! (All Facebook)
Two main reasons people like a brand: (Mashable)
1. They are already a customer (58%)2. They want to receive discounts or promotions (57%)
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Cover Image851x315
Profile Photo160x160
About Section Tabs111x74
Message
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The Rules for Covers
•No call to action•No URL or contact information•No promotions•No reference to Facebook functions (“like us”)•NEW RULE: No more than 20% text
Check your compliance - http://coverphoto.paavo.ch
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Your Friends who like this page tooPost & share here
Feed
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Post by others
The Page’s likes
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Highlighting a Post
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Pin a Post to the Top
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Creative Covers
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Tabs = Applications
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RSS Feed by Involver
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YouTube for Pages
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Admin Panel
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✴ 200 million users world wide
✴ 74 million plus users are located in the USA
✴ LinkedIn counts executives from all 2012 Fortune 500 companies as members
✴ Professional Networking Site Launched in 2003
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Your Profile
✴ Optimize - Keywords and Phrases
✴ Be Found - Go Public
✴ Links & Custom URL
✴ Spell Check Issues
✴ Make a Great First Impression
LinkedIn profiles are searchable through all major search engines, Including Google, Bing and Yahoo.
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How Do you Rank?
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Best Practices•Fill out your profile to 100% +++
•Have a great photo
•Be active
•Use the tools
•Tie your account to Twitter if you have a Twitter account
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• Visitors from Pinterest are10% more likely to make a purchase over other major social media sites such as Facebook and Twitter
• Pinterest is used by 26% B2B marketers.
• Pinterest site’s referrals spend 70% more money than visitors referred from non-social channels.
• 98 minutes per month is the average time spent on Pinterest
• 57% of users interact with food-related content and its said to be the number one category of content. with 11.9% of pins, followed by DIY and crafts 9.2% and home decor (5.9%).
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Set up your account Link your account Set up some boards Find friends Pin & RePin
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Account Settings
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Set up boards
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Search
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Pin & Re-Pin
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Best PracticesCreate a handful of boards that cover a broad range of interests.
Repin within Pinterest to engage other users
Don’t pin too many times in a row, especially if you’re linked to your social platforms.
Pin regularly
http://business.pinterest.com
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Caution
Be sure you take images from the original sourceProtect your original photos with watermarksDon’t spam – they will kick you off
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• Google+ has 525 million active monthly users
• The +1 button is used 5 billion times per day
• The more +1s an article or blog gets the higher it appears in Google search
• 625k new users added everyday
Take a tour
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Link to your website (G+ makes contextual linking easy and links are “followed”).
• Optimize: Writing a descriptive, accurate and keyword focused “About” page.
• Link to your other social media online profiles like Facebook, Twitter, LinkedIn.
• If you are a location based company create a place page.
Get the Most Out of Your Page & Profile
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Hangouts✴ Communities✴ Get the +1 button on your content✴ Tag people (just add a + before their name)✴ Organize your circles ✴ Get the badge for your website
✴ Top sites using the Google+ badge have grown their audience an average of 38 percent.
Get the most out of your experience
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Take Aways• Put the puzzle pieces together!
• Consistent Branding
• Make a good impression
• Create Value and build relationships/trust
• Share great content
• Use new technologies to help build your brand on and offline
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Always Remember...
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Upcoming ClassesFree Class – Social Media Made SimpleThis class is sponsored by Constant Contact and Hosted by IRIS Fire InvestigationsDate: March 25, 2013Time: 9am – 11amLocation: Englewood, CO | IRIS Fire Investigations officesInvestment: Free with registration (space is limited so reserve your seat today!)
Free Class – Social Media Made SimpleThis class is sponsored by Constant Contact and Hosted by The Jefferson County Business Resource CenterDate: March 28, 2013Time: 9am – 11amLocation: Golden, CO | The Jefferson County Business Resource CenterInvestment: Free with registration (space is limited so reserve your seat today!)
The Art of Networking SeriesIncludes: Personal Branding & 30 sec. Commercials, The Art of Follow-up, Beyond the Follow UpDate: April 5, 12, 19Time: 2:30PM - 4:00PMLocation: Koelbel Library, Greenwood Village in the DTCInvestment: Early Bird: $29 Regular: $47 All Sessions Package: $87
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Listen:MasteringSocialBusiness.com
Read:StellarMediaMarketing.com/Blog
Contact:Kelly Mirabella
Engage:Facebook.com/stellar247
Linkedin.com/in/KellyMirabellaTwitter.com/Stellar247
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