7/31/2019 Sm Reliance

1/29

7/31/2019 Sm Reliance

2/29

Under the guidance of :

S.Y.BMS BATCH B

2012-13

7/31/2019 Sm Reliance

3/29

1. SHRUTI MISTRY7502

2. DILIP NAGLE7505

3. ENASHA PANDYA7511

4. VAIBHAV SALVE

7530

7/31/2019 Sm Reliance

4/29

SR NO. TOPICS

1. Introduction

2. Founder

3. Company profile

4. Overview

5. Vision

6. Mission

7. Products and Services8. SWOT

9. STRATEGIES

10. Recommendations

11. Conclusion

7/31/2019 Sm Reliance

5/29

7/31/2019 Sm Reliance

6/29

7/31/2019 Sm Reliance

7/29

7/31/2019 Sm Reliance

8/29

DHIRUBHAI AMBANI

7/31/2019 Sm Reliance

9/29

http://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Reliance-ADA_Grouphttp://en.wikipedia.org/wiki/Reliance-ADA_Grouphttp://en.wikipedia.org/wiki/Reliance-ADA_Grouphttp://en.wikipedia.org/wiki/Anil_Ambanihttp://en.wikipedia.org/wiki/Anil_Ambani

7/31/2019 Sm Reliance

10/29

Worlds largest network roll-out covering almost a billion people in

India.

Worlds largest IP enabled optic fiber cable network- 230,000 kms

Pioneered wireless affordability in India

Coverage + Affordability = Profitable Growth

Over 45 million consumers in India

Over 1.4 million individual global consumers

Over 200 major global carriers

7/31/2019 Sm Reliance

11/29

By 2015, be amongst the top

3 most valued

Indian companies, providing Information,

Communication

& Entertainment services, and

being theindustry benchmark in

Customer Experience,

Employee

Centricity and Innovation.

7/31/2019 Sm Reliance

12/29

We will create world-class benchmarks by: Meeting and exceeding Customer expectations

with a segmented approach

Establishing, re-engineering and automating

Processes to make themcustomer centric, efficient and effective

Incessant offering ofProducts and Servicesthat are value for money and excite customers

Providing a Network experience that isbest in the industry

Building Reliance into an iconic Brand whichis benchmarked by others and leads industry

in Intention to Purchase and Loyalty

Developing a professional Leadership team

that inspires, nurtures talent and

propagates RCOM Values byersonal exam le

7/31/2019 Sm Reliance

13/29

CONSUMER- ENTERPRISE-

1. Mobile : CDMA | GSM 1. Blackberry

2. Wireless phone 2. Office centrex-E1DID

3. Wireless terminal 3. One Office Duo

4. Blackberry 4. Audio Conferencing

5. Roaming 5. Reliance PCO

6. Broad net 6. Toll Free: ITFS

7. Reliance landline 7. Broadband

8. Reliance net connect 8. Business Broadband Internet

9. R World : CDMA | GSM 9. Leased Line: IPLC

10. Reliance global call 10. Ethernet Leased Lines

11. Reliance passport 11. Virtual Private Network

12. Reliance BIG TV 12. Wireless Data VPN

13. Reliance IPTV 13. Video Conferencing

14. Common service center 14. Internet Data Center

http://www.rcom.co.in/webapp/Communications/jsp/rmobile/index.jsphttp://www.rcom.co.in/webapp/Communications/website/GSM/index-gsm.jsphttp://www.rcom.co.in/webapp/Communications/website/GSM/index-gsm.jsphttp://www.rworld.co.in/http://www.rworld.co.in/gsmhttp://www.rworld.co.in/gsmhttp://www.rworld.co.in/gsmhttp://www.rworld.co.in/gsmhttp://www.rworld.co.in/http://www.rcom.co.in/webapp/Communications/website/GSM/index-gsm.jsphttp://www.rcom.co.in/webapp/Communications/website/GSM/index-gsm.jsphttp://www.rcom.co.in/webapp/Communications/jsp/rmobile/index.jsp

7/31/2019 Sm Reliance

14/29

7/31/2019 Sm Reliance

15/29

Strong brand recognition

Low Entry Cost

Fast Activation Process

Network

Data GPRS

7/31/2019 Sm Reliance

16/29

Branding Image

Distribution problem

Weakness in Remote Market

Lack of Competitive Strength

Limited product portfolio- Only Mobile

7/31/2019 Sm Reliance

17/29

New Specialist Application

Rural Telephony

Preference of GSM over CDMA

New Market, Vertical, Horizontal

Competitors` Vulnerabilities

7/31/2019 Sm Reliance

18/29

New Entrants

IT Development

Market Demand Seasonality, Weather Effects

Increasing competition with domestic players

Political destabilization High regulation in Indian Telecom sector

7/31/2019 Sm Reliance

19/29

Bharti Airtel

Tata Teleservices

Vodafone Essar

Idea Cellular

BSNL

Aircel

http://in.images.search.yahoo.com/images/view;_ylt=A0PDodce3TBQVRkAOUi9HAx.;_ylu=X3oDMTBlMTQ4cGxyBHNlYwNzcgRzbGsDaW1n?back=http://in.images.search.yahoo.com/search/images?_adv_prop=image&va=competitors+image&tab=organic&ri=11&w=346&h=346&imgurl=www.sanctuarymg.com/wp-content/uploads/2011/02/your-competitors.jpg&rurl=http://www.sanctuarymg.com/3-quick-ways-to-size-up-your-competition/&size=39.6+KB&name=Competitors&p=competitors+image&oid=c9d1f84872902895861c637c5a7b9ea5&fr2=&fr=&tt=Competitors&b=0&ni=48&no=11&ts=&tab=organic&sigr=124advv5e&sigb=1367rrll7&sigi=123bk7uqr&.crumb=GX/13WmNTJU

7/31/2019 Sm Reliance

20/29

7/31/2019 Sm Reliance

21/29

7/31/2019 Sm Reliance

22/29

7/31/2019 Sm Reliance

23/29

7/31/2019 Sm Reliance

24/29

7/31/2019 Sm Reliance

25/29

7/31/2019 Sm Reliance

26/29

Better customer service

R 2 R calling rates

Improve networksuperiority

7/31/2019 Sm Reliance

27/29

7/31/2019 Sm Reliance

28/29

www.rcom.co.in

www.wikipedia.com

www.managementparadise.com

7/31/2019 Sm Reliance

29/29