Got Your

Facebook Page &

Twitter Account?

Now What?Terri James, UNL Extension

http://prosintraining.com/ssm/2012/03/keeping-up-with-social-media/

What is Social Media? Definition of SOCIAL MEDIA from Merriam –

Webster.com: forms of electronic communication (as Web sites

for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)

First Known Use of SOCIAL MEDIA 2004

What do

you use

for

Social

Media?

Twitter …

Created in 2006

As of 2012 over 500 million users worldwide

Generating over 340 million tweets a day

Over 1.6 billion search queries a day

… Twitter …A social network and micro-blogging

service

You blog ‘tweet’ with 140 characters or less

Share information with others you may not necessarily share with

Opens your network with more contacts more quickly

… Twitter Can be sent directly through twitter

Many third-party applications Allow you to ‘post’ at different times of the day

(schedule your tweets)

Hashtags Helps you to mark keywords (topics)

Categorizes topics

http://www.hashtags.org/

Facebook …

Launched February 2004

As of September 2012 over 1 Billion users

Connect with current & potential

costumers, business partners, & fans

Facebook does not allow a business to

open a personal profile

… Facebook Fan Pages (upside)

No limits to the amount of likes

Post anything about your business

Indexed by search engines helping with SEO (Search Engine Optimization)

Fan Pages (downside)

People have to find you

Others …

Pinterest

Linkin

Scoopit

Instagram

Blogs

Google+

Youtube

Vimeo

Flickr

Dashboards … An interface that

helps you to organize all your Social Media in one place

A way to help manage your time

Hootsuite

Tweetdeck

Many more …

Know that you have started –

what’s next?

Get to know your audience

Who are you trying to attract?

What do you what to say?

What may create a ‘Buzz’

Track your analytics (numbers)

How can you use these tools?

Communication

Connecting

Information

Advertising

More …

Ways to Communicate,

Connect & Inform

Stay up to date

Photos

Share

Brand

Humour

Keep it human

Educate

Show off your

Social media status

Communication

& Connecting

Leads to

engagement

Engagement can

lead to more likes

More likes leads to

more engagement

More engagement

leads to more

business

Time …

How much time does all of this take?

Is it worth it?

Use a dashboard to help manage your

time

… Time In June 2010 the

company Syncapse

(analytics company)

released a study

stating that a FB Fan

was worth $136.38

How much is each

FB Fan worth?

Spending

Loyalty

Recommendations

Earned media

value

Cost offset of fan

acquisition

Value of each

fan …

Spending value

here refers to not

how much the

costumer spends,

but the ability to

visualize the

product spending

and how this

impacts the

brand’s presence

… Value of each

fan …

Spending

The ability to

understand the

available means to

influence and

promote brand

loyalty with a

target audience

… Value of each

fan …

Loyalty

The propensity to

recommend a

product – the

probability of word-

of-mouth… Value of each

fan …

Recommendations

The efficiencies of

the earned value

from reach and

frequency through

the FB platform… Value of each

fan …

Earned Media Value

The efficiency in

which the brand’s

fans entice other to

the fan page

… Value of each

fan …

Cost of Fan

Acquisition

… Value of each fan

Know that you have the idea of a value

of each fan

Begin to track those fans and analyze

what is working and what is not

Tracking/Analytics …

Most Social Media tools have some type

of analytics

See where your audience is coming from

See what your audience likes (or does not

like)

… Tracking/Analytics … Shows some key

metrics for the previous week

Pink circles show number of posts

Bottom shows each post

… Tracking/Analytics … See the demographics

of your page

Is this who your are targeting?

See the location of your Fans

See where your likes are coming from

… Tracking/Analytics … Change the type of

page content you want to see

Graph 1 - How many people saw your posts

Bar graph show how many times people saw your post

… Tracking/Analytics … Customize your views

You can compare

the unique people

who created stories

vs. the unique

people who saw a

post from a friend

… Tracking/Analytics …

… Tracking/Analytics …

Bitly.com …

Shortens your URL

Tracks # of people

who went to the

site

… Tracking/Analytics …

See when they

click on the link

Number of click

each day

Change

Be willing to change things up if you see

something is not working try something

else

Finally --

Know that you do not have to do it all

Start with one thing and get good at it

Have FUN!!

Questions!