Presented ByRonak Modi

What is Social Media?

Social media are the various forms of user generated content and the collection of websites and applications that enable people to interact

and share information online

• Social networking sites (Facebook, Twitter, Myspace)• Blogs (Wordpress) • Video sharing sites (YouTube) • Photo sharing sites (Flickr) • Crowdsourcing (Wikipedia)• Professional (LinkedIn)

Why is social media so important for businesses?

• It finds you customers and builds clientele • It gives businesses the ability to find out what people are saying

about them (and others) in their industries• It introduces your brand• It gives you feedback about your brand• It provides a test audience (vs. focus groups)• Solidifies your reputation as a valuable and knowledgeable

resource

In India, 6,14,99,220 users are using Facebook There are many brands page in the Facebook. Tata Docomo has most likes in India.(1,13,21,742) Top 10 pages in India are as follow Tata Docomo Vodafone Nokia India Fast track Samsung Mobile India Kingfisher Intel Shoppers Stop Idea

Source:-http://www.socialbakers.com/facebook-pages/brands/india/

FACEBOOK

Social Media Marketing By Indian Brands

Unit Trust of India, popularly known as UTI, recently marked their presence on social media to engage with their consumers.

The leading mutual fund company – with over 1 crore investor portfolios – has taken the digital route to promote the “Language of Investment” by addressing user queries and helping them achieve a stable financial life.

The mutual fund giant has set up official accounts on social media platforms like Facebook, Twitter and YouTube to spread its message “Kisney Sikhai India ko Investment ki Bhasha” indicating that UTI MF has taught India the Language of Investment.

The company has also an official YouTube channel featuring its advertising.

Above table shows the statistics of Facebook India as of Feb 2011. Compared to last month (Jan 2011), Facebook recorded an increase of more than 1 million (11.22 lakh) users.

Source:- http://zenithresearch.org.in/

Number of users on Facebook in India 2,17,26,960

Number of male users on Facebook in India: 1,53,38,760

Number of female users on Facebook in India: 62,16,600

Penetration of Facebook in India to population 1.85%

Penetration of Facebook in India to online population: 26.82%

THE FACEBOOK VOICE

• Establishing yourself as an expert in the field is crucial, especially when promoting your business via social media.

• Build trust and credibility among followers and online users - in the future they will come to rely on you when issues arise or they need help with a project.

• Provide valuable content to online audiences - and often. Think industry news, upcoming events, and IGS day-to-day occurrences.

• Be enthusiastic and conversational - Promote your culture!

Why should you use Twitter?

Promote your mission and culture Twitter is the place to connect with niche audiences pertinent to our business Have conversations and build relationships with individuals in your industry—and clients’ too! Monitor the competition – who are they following? Who’s following them? What are they up to?

TWITTER

What do you tweet about?

• Industry news—it can range from shocking and funny to serious and hard hitting

• Upcoming events• Upcoming client events—great way to promote what our

clients are doing. It promotes their images, makes your business look good, and lets people know who we’re working with

• Day-to-day—Great outlet to showcase company culture. Did something funny happen at the office? Is someone winning an award? Tweeting is all about being conversational

Why do you need LinkedIn?

Information & Contacts—Do we need a more effective solution on a business project or need? Who can get the job done effectively? LinkedIn is a professional network that can introduce you to new resources and professionals

Competitive Edge—LinkedIn is a great place to bounce new ideas and get the reaction of professionals from the same industry. Get an honest opinion of your business and also on the competition.

Trusted Contacts—When you are introduced to a contact by one of your trusted connections, you start the working relationship at a far better point than when you hire someone off the street. On LinkedIn you can quickly check references and interact with people who may have provided a prospective employee a recommendation.

LINKEDIN

Market your organization to millions of people, no big budget required. Required? A video camera and a little creativity!

Inform — Your company mission and values; what do you do?

Educate — ”How-to” or a service demo (How-to Study More Effectively; How to Wear the Right Makeup)

Entertain — Show off our past events and work! (i.e. Behind the Scenes of Conference Planning)

Facebook offers ways to help your company achieve following objectives and ultimately increase your profitability.

Building Brand Awareness Generating Qualified Leads Increasing Sales Online Reduce Advertising Costs