PowerPoint Presentation

The future of recruitingThe Good, Bad and The Downright UglySeattle Staffing Management Association (SMA)Closing Keynote, September 2015

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SteveApparently an Influencer in the Talent Attraction spaceHas lots of scars from many years of recruitingAn engineer who crossed over to the dark sideA Founding Member of a movement to create a global association for recruiting focusing on Best NOT worst - Practices

#THEPRESENT

The definition of a recruiter?No, No, No, No, Maybe. UmNo, No, No, No, Yes!

Recruiting today isnt pretty...

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Theyre laughing at us!

Collateral damage isnt just military talk

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Why do we refer to recruiting as everything but recruiting?

Why is everyone else but recruiting trying to disrupt recruiting?

Why do many continue to push the future of recruiting as one of 100% automation?

We hire only the best and the brightest

We hire only the best and the brightest but we're satisfied with average recruiters.

Death by defaults

Where are you?

The history of recruiting doesnt come from recruiting

George Boole:An Investigation of the Laws of Thought, on Which Are Founded the Mathematical Theories of Logic and Probabilities (1854)

Personal brand has trumped performance!

DoahIm a Rockstar,Guru, Ninja Recruiter!

Pushmi-pullyu from the inside leads to confusion on the outside

We follow the masses

#aIrecruiting

As a result of both technological developments and integrating marketing techniques, companies will move from their traditional Applicant Tracking System (ATS) and Customer (Candidate) Relationship Management (CRM) systems to fully integrated Recruitment Marketing Platforms (RMP) in order to have a continuous dialogue with their target audiencehttp://blog.hrtecheurope.com/review-talent-acquisition-strategy-hiring-fundamentally-changing/

Would you want a computer to choose your partner?

History of Recruiting

Paul Meehl:Clinical vs. Statistical Prediction: A Theoretical Analysis and a Review of the Evidence (1954)http://bit.ly/1O2ScXBhttp://bit.ly/1JDzbVn

Whats driving the current state of recruiting?Over half of CEOs say lack of talent meant they either, cancelled, delayed a strategic initiative, were unable to pursue a market opportunity or could not innovate effectively.https://www.pwc.com/mx/es/servicios-recursos-humanos/archivo/2015-02-delivering-results.pdf

#THEChallenge

Weve strayed from our mission

Weve lowered the bar

Weve allowed others to dictate

#talentbubble

What will happen when people decide they no longer want to leave digital crumbs for us to find?

https://youtu.be/PU6sMOB9b-E

Recruiting is brokenRecruiting is brokenRecruiting is brokenRecruiting is brokenRecruiting is brokenRecruiting is broken

OMG! Is there a message any time soon?

#OCCUPYRECRUITING

RealityTalent shortage? No waySame old, same old engagement? You betchaRecruiting talent shortage? YepImplicit bias in hiring? Every day

Tools dont recruit, people do

ReHumanizing the Hiring Process

Where are the hugs?

We dont build relationships with passive candidates, talent, or future employees but with people

We teach best practices by giving recruiters the freedom of discovery

To coerce a tree to bloom you have to prune it

The role of TA leaders is to mentor recruiters to be courageous, to take chances, to be human

It takes little talent to see clearly what lies under ones nose, a good deal of it to know in which direction to point that organ.

~Wystan Auden

#superengagement

Emails and InMailsSubject: Curb AppealFirst Line: SimplicitySelf-deprecation: I know, I knowa/b/c: The Behavioral ContractCompany Marketing: Were specialBuddah: Youre beautiful to meHow I found you/About me: CoolWhat you can do next: Your move

In Sourcing and Recruiting, too many are driven by getting out as many pings as possible without first getting to know their targets. They cut and paste or use templates that are simply modified versions of the same words for different audiences. Its like re-gifting fruitcake.41

Subject: Curb AppealResearch your target groupHumor workssometimesControversial issues? Use them!Specific problem to be solved? Put it in there!The power of the ellipse

Subject: Examplesnode.js ISN'T cancer" (Google it in case you missed it)We have shaved heads, chin hair, and the same first nameyour NAME blog, cute pic of your son, and another annoying recruiter emailOur first Sales Engineer in Singapore COMPANY is a disruptive, open source SaaS video platform - needs to be specialMore Traffic Means More Earnings for Steve....

First Line: SimplicityDont go the Pick me! Pick me! routeIf you can, make it short and sweetContinue the pace of the Subject lineHave funUse antiseptics on wounds not for sourcing (no Im sorry for)

First Line: ExamplesGood morning from slushy New York City....because as we expand into APAC, first impressions are VERY important.If you were thinking about taking your NAM skills elsewhere, where might you go?

Self-deprecation: I know, I knowThey know why youre reaching out to them so you might as well be in on the gameTheyve already trashed 117 crappy emails and InMauls this week so theyre really good at it

Self-deprecation: ExampleYes, Im a recruiter but quite a bit unlike the others who arent well liked by the software dev community (although I might be after this email). I came from engineering over to by chance - the dark side of recruiting and HR. While theres always a chance youll this right away, I hope to give you a reason not to

a/b/c: The Behavioral ContractI feel your pain, I get crappy InMauls tooJump starting the relationship begins with honesty and action

a/b/c: ExampleSo (a) I wont contact you anymore unless you want me to, (b) Ill go away if you tell me to, and (c) Ill help any friend of yours who might have a need to change jobs or find a job - even if they arent in software development. Not all recruiters are {add your favorite curse word here}.

Marketing: Were specialOne line is best unless you really have a story to tell that ties into why youre contacting themYou know those novels about your company that proceed the meat of your job description? Just dont. Please.Be honest

Marketing: ExampleHeres the deal NAME: I work forCOMPANY in NYC; weve created a fully-automated, touchless TV ad-buying platform that delivers highly-targeted impressions (the TV ad market is $70 Billion annually so much for the demise of TV). Were the only company doing this.

Marketing: Another ExampleI'm not assuming anything about your happiness and satisfaction at work but I am assuming that you might be open to hearing about why Gartner places COMPANY in the Magic Quadrant for its internally and externally facing online video platforms (magic quadrant link).

As far as specifics, our platform is transforming the way Educational institutions teach and interact; the way Enterprises develop their employees and culture; and how Media & Entertainment companies stream and monetize content.

Buddah: Youre beautiful to meTell the person why theyre receiving your emailBe prepared to go into more detail when they respond

Buddah: ExampleOur API Layer is heavy node.js. Since youre one of its 500+ authors, Im reaching out to you because others who use node.js probably look up to you and you might know a few who might like what were doing here.

How I found you: Sourcing CoolDemystifying the black holeI know about you; let me tell you about me

How I found you: Sourcing CoolHope you dont mind but I used this Boolean string in Google to find your home page:(inurl:~cv | intitle:~cv) java agile QA test automation Selenium MySQL NY -send -jobs -job -apply -writing(it looks for resume pages with SQA related terms; also shows a good deal of junk so I was lucky you came up on the first page)In case you dislike recruiters, feel free to Google me without () (steve-levy recruiting), and see for yourself that I'm not like "them.

How I found you: Sourcing CoolThen I read some of your Tweets and checked to see if Googling FIRST LAST forumproduced posts of yours (you seem to likevaadin.com); I know it looks like cyberstalking but in the recruiting world its called research

What you can do next: Your movePower swapIts up to you

What you can do next: ExampleNAME, feel free to ping me if you need more info here's a blog post I wrote about the API and Hadoop layers, relay this email on to those whom you think might be interested (perhaps coming off contract or pissed off that theyre not doing the things they were promised in their current role), or I suppose ignore me if this email creeped you out.

Subject: De acuerdo con Visual Networking Index de Cisco...

...in Mexico, IP video will be 85% of all IP traffic in 2018, up from 66% in 2013;...total Internet video traffic (business and consumer combined) will be 82% of all Internet traffic in 2018, up from 64% in 2013;...Ultra HD Video-On-Demand will be 5.2% of IP VOD traffic in 2018, up from 0.0% in 2013 (353.3% CAGR).I'm not assuming anything about your happiness at work but I am assuming that as someone who seems to like technology, you might be interested in how the exploding use of video has forever changed the structure and landscape of how Educational institutions teach and interact; how Enterprises develop their employees and culture; and how Media & Entertainment companies stream and monetize contentFull Example: An InMail that isnt an InMaul

..and how COMPANYS open-source video platform is poised to be the superhighway in Mexico on which the above growth travels. Por supuesto , el crecimiento significa contratacin - y en este momento , significa ingenieros de ventas.So I'd enjoy connecting with you here and answering your questions about COMPANY and Mexico.One more thing - if anyone you know needs career assistance, I'll help them any way I can (I have a very large professional network). Even from New York. Really.If you have any questions, please let me know. Thank you very much for reading all the way to the end.Full Example: An InMail that isnt an InMaul

Subject: More Traffic Means More Earnings for NAME

NAME-

If you were thinking about taking your NAM skills elsewhere, where might you go?

Link to article Thoughts?Full Example: Email outreach

Putting it all togetherThis has to go down as the single best email I have ever received from a recruiter! I would definitely like to know more about the position. Do you have time to talk tomorrow?Nice! That is by far the best recruiter email I have ever received.It is very refreshing to see a "non" introductory email and both COMPANY & you has tickled my fancy with regard to where COMPANY sits now within the market and where it wants to head.

#Occupyrecruiting

You begin saving the world by saving one man at a time; all else is grandiose romanticism or politics

~Charles Bulowski

Want an interview?You had me at hello

If greatness is your goalKnow the real job not the job descriptionCombine knowledge, data and judgment at every stepTreat every person the first time you interact with them as if your life depends on a second dateDon't tolerate implicit bias if you know it's wrong speak upRecognize that there are no expendable peopleIf you say it mean it dont ever lieFor every person you burn, you will lose the chance to interact with 10 of their best business associates

Final Bits of AdviceBeyond the Boolean and the Post & Pray is someone like you and youre helping them make important career choices.Be human

If we do not confront and coach recruiters who send out the most galactically stupid emails without checking to see if there's any rhyme or reason for a match, then we're just as guilty as people who turned a blind eye to homelessness and hunger.Final Bits of Advice

If we do not do a better job at engagement, at tapping into the likes, dislikes Zeitgeist, cultural differences and psyche of the people we are reaching out to then were no different than Nigerian spammers.Final Bits of Advice

ATAPAssociation of Talent Acquisition ProfessionalsEstablished working committees: Governance; Funding/Financing; Legal/Non-Profit Status; PR/CommunicationsEstablishing 501(c) Establishing formal structure/ governanceIdentifying initial funding sourcesEstablishing of charter membershipIdentifying Launch Date

ATAPInformal conversations began in 2011Regional Recruiting Group Roundtable: Discussions with local groups leaders started in 2013Articles written by Top Influencers in the industry starting in early 2015 in support of this initiative5/2015: First call with 10 top corporate leaders and Industry influencers6/2015: Call with 8 Regional Recruiting Group leaders7-8/2015: Survey sent to 250+ individuals across the recruiting ecosystem7-8/2015: Ad hoc conversations within the industry

ATAP2016: Committee recommendations to industry Review Board2016: Creation of a Legal Entity2016: Board of Director nominations2016: Executive Director selection2016: Marketing and Membership DriveTargeting a Late 2016 Launch

Not TL;DRZeller/Levy: http://bit.ly/1MCW3rSZeller: http://bit.ly/1iLQa23Levy: http://bit.ly/1O2wjaMHoyt: http://bit.ly/1WyFZgdCrispin: http://bit.ly/1Ll8MPoRuettimann: http://bit.ly/1FIwC9k

#questiontime

Linkedin: www.linkedin.com/in/stevenmlevyTwitter: levyrecruitsblog: recruitinginferno.comskype: stevelevy

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