Watch a quick SmackDab Video http://vimeo.com/47345911

CEO / Executive Producer Chief Technology Officer

!   20 plus years of television production and Emmy Award winning Producer and Director of Photography

!   Most commonly known for his work with Discovery Channel’s top television show “Deadliest Catch”

!   Produced top shows for FOX, ABC, Animal Planet and Country Music Television.

!   Doug is now regarded as the leader in entertainment and social media convergence amongst the most established professionals in both industries.

!   Founder of Open Source which is the most utilized software platform on the internet

!   Lead coding architect of Facebook, the largest social media site in the world.

!   Also developed websites and technologies for Shutterfly, Friendster, NASA, Hitachi, Laurence Livermore Labs, and Los Alamos National Laboratories.

!   Invented revolutionary marketing software called WSpider and has given SmackDab exclusive access to this marketing tool.

!   The Parlatones Rock Opera Concert: “Dragonflies & Astronauts” was a LIVE satellite feed to Fourteen 3D Theaters

!   LIVE to DirecTV in 2D & 3D; with 80 subsequent airings

!   Facebook Pay-Per-View (PPV) with Global audience from 25 countries setting a new precedent in global interaction

!   This broadcast led to Ridgeline’s development of SmackDab and becoming the leader in the convergence of entertainment and social media

!   Video Player can broadcast: !   Live Events Multi- Stream !   Pre-Recorded content

!   Video On Demand !   Pay-Per-View !   Any form of existing content

!   Features Include: !   Dual Screen Viewer creates interactive content on multiple screens !   Multi-Chat Software creates interaction and global engagement in real-time !   eCommerce and “clear- layer technology” for information/product purchase !   Multi-Position Voting system for real-time voting

!   Dynamic Skinning !   Geo-targeting !   On-line promotions and advertisements !   Real-time Analytics on all viewers

A powerful branding, promotional and money-making platform that can drive millions of viewers to your facebook Brand Channel through the

following:

An Interactive Entertainment and promotion platform that leverages the full power of social media!

!  SmackDab is the perfect broadcast platform for: !  Branded Entertainment !  Original Television Series !  Feature Movies !  Sports !  Concerts

!  SmackDab enables brands to target Facebook Users Worldwide, offering an interactive, entertaining experience that allows your brand to:

!  Become a destination !  Broadcast !  Promote !  Own !  Give back to your fans

Within the Facebook EcoSystem Brand Channels Increase

!  Brand’s presence !  Brand’s Capabilities !  Brand’s Connectivity !  Brand’s ability to engage with current fans and connect with new customers.

Your Facebook Brand Page becomes a “sticky” destination to:

!   Broadcast interactive premium content, Live or Pre-Recorded !  Generate Revenue through the eCommerce Store or Donate Button !   Grow the Brand’s “Shares” and “Likes” by reaching existing fans that match the Brand’s Demographic Target Profiles.

!   Multiple Chat Rooms !   Friends !   Global !   Moderated

!   Social Media Pushes to Events/Entertainment !   An artist, like Eminem, can invite his fans

to the event and push out to 60 Million fans who already “Like” him

!   Celebrities can join the show from anywhere, anytime

!   Side-by-side viewing when two people call in via cell phone, Skype or other video mechanism

!   Moderated Chats !   Monitor discussion, drop negative

comments and lead global interactions

!   Web-crawling technology gathers information from ALL internet activity

!   Internet Marketing Intelligence Center (IMIC) aggregates data 24/7 to bring valuable information to the the Brand and then uses the data collected to create specific and effective promotions to targeted internet users worldwide.

!   Predicts future user activity: bringing new fans whose passions and interests align with your brand directly to your “Brand Channel”

!   Monitors your competitor’s activities: responds to changes in your competitors strategies.

!   Collects Information: millions of viewers who actively engage

!   Allows brands to monitor global engagement in real-time tracking

!   Demographics, user numbers and data streams

We have exclusive access to the most sophisticated data analysis software called WSpider guaranteeing NEW targeted “Likes”

!   Real-Time analytics during the engagement !   Use to target and re-target the Brand’s message to players !   Track engagement, demographics !   Track types of devices being used

!   At the end of every event receive full data reports that details !   Every person who came to the event

!   72 Cameras !   Broadcast on NBC !   America’s Cup retains the

broadcast rights for online

!   72 Cameras=72 video channels for unique perspectives from each team

!   Dual Screen and Interactivity !   Main Broadcast !   eCommerce and promotion

for individual brands

!   Add individual America’s Cup Team Channels to the Mix

!   Team Specific Sites !   Team Specific video with

cameras on each boat moderators from each team

!   Team chats !   Boat Sponsors become part of

the Broadcast EcoSystem

!   Upcoming Channels: Humanitarian and Education

!   Third party programming available through partners including Ryan Seacrest Productions

!   Brands can negotiate during the contractual phase with Networks the rights to retain the use of programming that they are currently sponsoring for their Online Broadcast Channel

!   Artists/Productions Currently In Discussions for Brand Channels !   “Our Tribute to Our Father, Michael Jackson”: co-produced with Michael

Jackson’s Children, Paris and Prince. Multi-Artist Tribute Concert from Millennium Stadium in Cardiff,Whales. Featuring: Jamie Foxx, Christina Aguilera, Beyonce,Alexandra Burke,Yolanda Adams, Pixie Lott, Cee Lo Green, Gladys Knight,The Jackson Brothers, Ne-You, Smoky Robinson, LaToya Jackson, Leona Lewis, Alien Ant Farm, Craig David and others performing Michael’s music. !   Overall event will be a LIVE and Pre-Recorded dual-stream interactive

event that will allow for second-screen presentation of many types of never before seen content. Projected facebook Audience: 10Million.

!   Madonna !   Lady Ga Ga !   The Black Eyed Peas !   Macy Gray/Stevie Wonder LIVE from the Hollywood Bowl !   Florence and the Machine LIVE atop the W Hotel !   No Doubt !   Eminem and Rhianna Video !   Justin Beiber and Carly Rae Jepson Video !   ColdPlay

!  Leverage the full power of Social Media

!   Drives “Fans” and “Likes” to the brand and holds a fan base for extended and repeatable periods of time

!  The Brand Channel is the CONTROL CENTER for the Brand’s promotional universe

!  Insertion of Ads and promos into the video player !  Brand integration into programming

!  Sponsored LIVE events, concerts, product launches !  Global Pay-Per-View Broadcast Events

!  eCommerce: direct retail merchandising that can function while fans chat, watch and shop

!  A source of Premium content !  Pre-recorded !  LIVE event Multi-streaming in real-time !  Video On Demand

Thank you for learning about SmackDab! We now invite you to Chat on Your facebook

Brand Channel with Our Team!