AUGMENTED REALITY

WHAT IS AUGMENTED REALITY?▸ Augmented Reality (AR) is a technology enriching the

real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses.

▸ Not just games - also browsers, apps - anything that creates a hybrid spaces in which the digital and the physical coexist.

http://www.augment.com/

BEST PRACTICES

THE MYSTERIOUS PACKAGE▸ Storytelling in physical

objects

▸ Whisper campaign

▸ Viral

▸ Clues are found in the physical and digital

▸ Blogs

▸ Videos

▸ Aged paper