PRESENTED BY JEREMY ASHBURN

Be Visible & Grow

Small Business Strategies to Improve Rankings

OUR AGENDA• My Bio• How to Optimize Your Homepage• How to Earn Links• Mastering Google My Business

my bio

Jeremy Ashburn• 2002: BA in Graphics Design.• 2002 – 2003: Ad Agency. • 2003 – 2011: Executive Recruiter at Kimmel. • 2005: Began Creating Websites• 2007: Websites on Google’s First Page. • 2008: – Generated 20K sales per mo. • 2012: – Left Kimmel, Created PushLeads• 2012 – 2014: Online Mentoring Programs.• 2014 – Pres: SEO for local companies.

how to optimize

the homepage

how to optimize

the homepage

Optimize Homepage1. Hire a Web Designer: custom look/feel.2. Keyword Research: dig deep.3. Homepage Article: well written.4. Hone Your Metas: uses best keywords.5. Juice the Pages: amp up the firepower.6. Publish Ongoing Content: 4 pages/month.7. Build Links: 30-50 per month.

1. Hire a Web Designer• Custom Look/Feel: professional.• Message: Who, what, where, why?• Room: space for 4 Text Areas of 250

words.• Call to Action: multiple ways to connect.• Responsive: looks great on a mobile.• Fast: looks in 1-2 seconds.

H1 Heading

H2 Heading

H2 HeadingContent Area

Image

2. Keyword Research• Pick a Tool: Adwords or Keyword Explorer.• Make Your Lists: spreadsheets for topics.• Narrow Down: choose best 30 keywords.• Prioritize: into three groups.

Keyword Research Tools

Free (sign up) $150/mo (30 day trial)

Sign in

This

1. Select

2. Search Phrase

4. Go

3. Targeting

1. Select

2. Select Groups

4. DownloadSpreadsheets

3. Pick individual keywords

1. Create Groups

2. Highlight

1. Primary Keywords

2. Secondary Keywords

3. Tertiary Keywords

3. Homepage Article• Well Written: read well for people & robots.• Hire a Professional: money well spent.• Incorporate Keywords: absolutely.• Great Design: make it shine!• Call to Action: in multiple areas.

Professional Writing Services

$100-$150 per Article $100-$150 per Article

4. In Headings

2. In Content

3. Repeated 1-3 times in content

1. Keyword

http://pushleads.com/

4. Hone Your Metas• Meta Title: < 58 characters (with spaces).• Meta Description: < 155 chars (with spaces). • Incorporate KWs in Title: 1-2x.• Use KWs in Description: 3-6x. • Call to Action: in multiple areas.

Bad Meta Descriptions

Bad Meta Descriptions

Bad Meta Descriptions

Great Meta Descriptions

Great Meta Descriptions

Great Meta Descriptions

Great Meta Descriptions

5. Juice the Pages• Siloing: linking pages towards ranking pages to amp up the firepower. • Discover Ranking Pages: using Moz Pro or Ahrefs.• Make a Mindmap: of all pages on site.• Link Pages: text & image links towards ranking page.

6. Publish Ongoing Content• Continual: 4 Pages/Month• 2-4 Blog Posts: covering specific topics.• 2-4 Hidden Pages: targeting keywords.• Keep Going: Google pays attention to momentum.

7. Build Links• Manually Build: 30-50 per month.• Web 2.0 Blogs: Wordpress, Tumblr, Weebly.• Unique Content: 500-1,000 word articles.• Social Bookmarks: bookmark above blogs.

OUR AGENDA• My Bio• How to Optimize Your Homepage• How to Earn Links

how to earnlinks

How to Earn Links1. Create a Strategy: the foundation.2. Write Original Content: for your niche.3. Use Variety: guides, visuals, how-to’s.4. Guest Blog: using strategic partners.5. Ensure Success: using social media.6. Be Newsworthy: do something different.7. Community Building: through service8. Measurement / Analysis: always.

1. Create a Strategy• Strategy: the foundation.• Listen to Your Customers: what are the

10 main questions they keep asking?• Research Your Competitors: using Moz or

Ahrefs to view most linked pages. • Build Personnas: use demographics to

define goal, challenges, and pull insights.• Create Topic Mindmap: of potential topics

that your Content Mindmap can cover.• Create Content Mindmap: of Common

Questions, topics, and ideas.• Follow a schedule: use Asana or some

other tool to schedule content creation.

2. Write Original Content• Original Content: in your niche.• Content is King: timely or informative

content can go a long way.• Always Be Blogging: Google takes your

business seriously when you consistently write 4-8 blog posts per month.

• Always Add Value: Ask yourself: “Does what I’m writing add value to the web?”

3. Use Variety• Use Variety: guides, visuals, how-to’s.• Video: in person, on the spot, answering

questions, going live, always transcribed.• Curate the Web: Write a thoughtful article

responding to something interesting you came across.

• Infographics: hire a designer to make something beautiful and shareable!

• Memes: something unique or hilarious that entertains, provokes, and shocks people.

• Tips, Tools, & Techniques: always share tips of the trade, the tools your using, and techniques that you find most helpful.

4. Guest Blog• Guest Blog: using strategic partners.• Does Guess Blogging Still Work? Yes and

no. Yes in the sense it helps feed distribution channels. No in the sense that Guess blogging may not directly impact SEO.

• Determine Your Goals: what’s the purpose?• Build Relationships: find sites where you

love the writing, reach out compliment their work. Create a conversation. Later send them links to your blog posts. Later ask if they’d like you to Guest blog for them.

• Take the Time: to write a compelling article as a Guest Blog post. Totally nail it.

• Keep it Up: rinse and repeat.

5. Ensure Success• Use Social Media: to ensure success.• Share: links to your blogs, articles, or tools

across all of your social media channels.• Capture Attention: with something catchy

like a question, phrase, or idea.• Builds Links: natural link building is the

“worry free” way to building links.

6. Be Newsworthy• Newsworthy: do something different.• Timeliness: use tools like Buzzsumo to

search for topics relevant to your brand.• Proximity: people care more about what’s

happening around them.• Significance will always matter more. How

many people did this event impact? How many people will need to know about thi story? Who would care about it?

• Trends: transform data into everyday words that explain trends that people care about.

• Original/Bizzare: surprise is one of the top positive emotions that leads to sharing. Explore areas off the beaten path for a story.

7. Community Building• Community Building: through service.• Takes Time: Building a happy community

around your brand takes time, trust, & authority. • Support System: Your community represents

your brand, ideal customer, support system.• Referrals: your community will convince others

to use your products or services. They help expand your reach and represent the voice of your company when you’re not there.

• Serve your community through providing excellent service or products.

• Build up a great reputation that will reward you in long term!

8. Measurement Analysis• Measurement / Analysis: always.• Consumption metrics: How many

people viewed, downloaded, or listened to this piece of content?

• Sharing metrics: How resonant is this content, and how often is it shared with others?

• Lead-gen metrics: How often does content consumption result in a lead?

• Sales metrics: Did we actually make any money from this content?

How to Earn Links1. Create a Strategy: the foundation.2. Write Original Content: for your niche.3. Use Variety: guides, visuals, how-to’s.4. Guest Blog: using strategic partners.5. Ensure Success: using social media.6. Be Newsworthy: do something different.7. Community Building: through service8. Measurement / Analysis: always.

OUR AGENDA• My Bio• How to Optimize Your Homepage• How to Earn Links• Mastering Google My Business

masteringGoogle

myBusiness

Mastering Google My Business1. My Business Listing: start here.2. Correct NAP: here, then everywhere.3. Add Photos: inside, outside, at work.4. Yelp Listing: Account creation, verify.5. Create Maps Listings: using Brightlocal.6. Get Reviews: Google Maps, Yelp, Facebook.7. Always Respond: to every review.

1. Your Business Listing• Google My Business: start here.• Foundation: For showing up in Search.• Walkthru: Sign up, create account, verify.

Organization, Scalability & Hiring Staff• Asana: setup all new clients, use template, setup user roles.• Project Manager: visualize which jobs they would focus on.• Job Description: complete Project Manager Job description by

April 2017. Get feedback from Job Coach, make improvements.• Hire: Bring on Project Manager in May 2017.

2. Search

3. Go

1. Sign in

Sign in

1. Fill Out

2. Go

1. Fill Out

2. Go

1. Correct

1. Fill OutGo

2. Correct NAP• Correct NAP: here, then everywhere.• Consistent: must always have the same NAP.• Tour: Add Photos, Insights, Manage Reviews.

1. Fill Out

1. Correct NAP

2. Search Insights

3. Manage Reviews

3. Add Photos• Boosts Authority: of your business page.• Variety: inner, exterior, from author, etc. • Frequency: add 1-4 new shots per month.

1. Fill Out

Add Photos

4. Yelp Listing• Yelp Listing: Account creation, verify. • Consistent: must always have the same NAP.• Creation: we’ll finish account creation.

1. Sign up

1. Name

2. City, State

1. Sign up

Go

1. Sign up

1. NAP

2. URL

3. Hours

4. Category 5. Email

1. Sign up

Confirm

5. Create Maps Listings• Create Maps Listings: using Brightlocal.• Tool: a paid citation building service. • Trail: free 14 day trial.• Costs: $20 to $65 per month.• Contractors: The tool our contractors use.

1. Sign up

1. Sign up

1. Sign up

6. Get Reviews• Reviews: using Google, Yelp, & Facebook.• Be Setup: on all three platforms.• Send Links: email happy clients review link.• Respond: always respond to every review.• Response Walkthru: with Google.

1. Fill Out

Manage Reviews

1. Fill Out

1. Manage Reviews

1. Responded Reviews

2. View & Reply

1. Reply

2. Go

7. Always Respond• Caring: 78% of consumers say that seeing

management respond to online reviews makes them believe the business cares more.

• Resolve Issues: and offer a solution• Reinforce Positives: explaining why your

business is different from the competition.• Compliment the Customer: show genuine

appreciation for customer feedback.• Issue a Sincere Apology: apologize for bad

experience and provide reassurance.• Be Considerate: don’t be afraid to tackle tough

issues without losing your cool.

Mastering Google My Business1. My Business Listing: start here.2. Correct NAP: here, then everywhere.3. Add Photos: inside, outside, at work.4. Yelp Listing: Account creation, verify.5. Create Maps Listings: using Brightlocal.6. Get Reviews: Google Maps, Yelp, Facebook.7. Always Respond: to every review.

OUR AGENDA• My Bio• How to Optimize Your Homepage• How to Earn Links• Mastering Google My Business

QUESTIONS - ANSWERS

And we’ve got answers. Simply ask now and we’ll be happy to lend you our expertise.

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PRESENTED BY JEREMY ASHBURN

Be Visible & Grow

Small Business Strategies to Improve Rankings