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Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the...

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YouTube Playbook for Small Business
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Page 1: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

YouTube Playbook for Small Business

Page 2: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Playbook for Small Businesses

Here’s what we’ll cover1.

2.

3.

4.

5.

Page 3: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Playbook for Small Businesses

Get to know YouTube

Page 4: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Get to know YouTube

YouTube is the largest video network in the world

1Source: YouTube Internal Data, Global, 2018. 2Source: YouTube Internal Data, Global, 2016. 3Source: YouTube Internal Data, Global, 2015.

Page 5: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Get to know YouTube

YouTube keeps people watching

1Source: YouTube Internal Data, Global, 2017.

Page 6: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Playbook for Small Businesses

Create a home for your business on YouTube

Page 7: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Create a home for your business on YouTube

Getting started

Make sure you’re using your business account, not your personal account.

Quick tip:

Create or sign in to your business account on YouTube

Follow prompts to Create a new channel and fill out the necessary fields with your information

Page 8: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Create a home for your business on YouTube

Build a successful channelPick a category

Page 9: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Create a home for your business on YouTube

Identify the best practices for your category

Build a successful channel

Taking a look at the autocomplete results from YouTube searches can help you identify common themes and trends to inspire your channel.

Quick tip:

Page 10: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Create a home for your business on YouTube

Add a website link and other pages to the About tab on your channel to drive more potential customers to your business.

Quick tip:

Build a successful channelIntroduce your business to your viewers

Page 11: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Create a home for your business on YouTube

You can show a different layout to new viewers and returning subscribers.

Quick tip:

Make your channel your own

Page 12: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Create a home for your business on YouTube

Write helpful descriptions

The first few sentences of your description will appear on YouTube search results, so make sure you have a clear call to action, also known as a CTA.

Quick tip:

Page 13: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Playbook for Small Businesses

Make an eye-catching video

Page 15: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Make an eye-catching video

Make sure customers can find you

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Using common search terms like “how to” and “review” is a good way to connect with more customers.

Quick tip:

Page 16: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Make an eye-catching video

Write searchable titles

Page 17: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Playbook for Small Businesses

Get customers to take action

Page 18: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Get customers to take action

Help Center

.

Information cards

Page 19: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Playbook for Small Businesses

Reach more of the right people

Page 20: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Reach more of the right people

Integrate your channel into your website, social, and email

Page 21: Small Business YouTube Playbook for - Google Search€¦ · Get to know YouTube YouTube is the largest video network in the world 1Source: YouTube Internal Data, Global, 2018.2Source:

Reach more of the right people

GET STARTED

Your new audience is waiting


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