www.cablespots.net Published Daily For Subscriptions, call 1-888-884-2630 [email protected]$300 Per Year Copyright 2018 Monday, March 12, 2018 SMALL BUSINESSES GET BETTER ROI WITH CABLE, TV ROI IS BETTER THAN WITH DIGITAL ADS Free and low-cost digital and social media channels are most popular in use among retail small businesses, but those same businesses give higher return on investment (ROI) marks to traditional media channels such as TV and cable, according to data from Wave 21 Local Commerce Monitor’s survey of small businesses (Q3/2017). Over half of the retail small businesses in the LCM survey said TV and cable both had excellent (10-19x) or extraordinary (20x plus) ROIs. Around 33% of their ad spend goes to traditional media channels. For the lower spending core* SMBs newspapers, giveaways and community sponsorships account for the largest portions of their traditional ad spend. While for higher spending Plus Spender* SMBs direct mail, newspapers and giveaways are tops. The retailers in the LCM survey lean toward self-management and lower cost advertising. Traditional media can create a new sales strategy by offering retails SMBs a direct way to advertise. The addition of marketing automation services for more spend could help solidify their commitment. For more on retail small businesses and their advertising and marketing, BIA/Kelsey has a new report Advertising & Marketing Priorities of Retail Small Businesses, which is available HERE. NETWORK NEWS REVENUE BREAKS $4 BILLION Advertisers increased their spending on news programming 8.7% to $4.074 billion in 2017, according to an analysis of spending by the major ad agencies, conducted for Research Intelligencer by Standard Media Index. Mediapost reported on the news, and noted that all the broadcast networks benefitted; Each of the Big 3 picked up a share point of total cable network news revenues during 2017. Cable news networks grew their share relative to broadcast, and among cable news network programmers, the Big 3 -- Fox News, CNN and MSNBC -- grew more than the others. While Fox News continues to dominate in terms of total volume, accounting for 36 cents of every cable network news dollar spent in 2017, CNN and MSNBC grew at faster rates. MSNBC was up 17.8%, while CNN grew 13.6% and Fox News increased 11.2% ADVERTISER NEWS In a major shift to offset softening new-vehicle sales, Sonic Automotive will focus this year on growing its EchoPark used-only operations instead of rolling out its One Sonic-One Experience sales process to more franchised stores. To expand EchoPark, Sonic is making changes that executives say will boost used-vehicle sales and grow service and parts revenue. And coming soon, Sonic will pilot a phone line, 1-800-CarCash, along with its online counterpart, carcash.com, to procure more used vehicles in the Charlotte, N.C., and Colorado markets. “You’re seeing the AutoNations, Penskes and Sonic Automotives looking for other ways to make money,” Vice Chairman David Smith told Automotive News.... Coca-Cola Co. is looking to begin selling alcohol, and has launched a new drink, Chu-Hi. The drink will be rolled out in the Japan market, and will be made from shochu, a distilled beverage that can be made from ingredients like rice, barley, sweet potatoes, and some other assorted ingredients, according to Bloomberg. Coca-Cola briefly owned a wine subsidiary in 1983, but otherwise has never ventured into the world of alcohol....Who needs social media? Outdoor retailer REI leveraged first-party data to reach new and loyal customers through digital out-of-home (DOOH) and mobile media for its long-running #OptOutside campaign last year, per Marketing Dive. The effort drove a 14% increase in brand awareness, a 9% boost in consideration and a 7% increase in purchase intent, with retail locations seeing a 3.6x increase in in-store visits....Amazon’s Prime Pantry service is shifting to a $5 monthly subscription model from the $6 it currently charges per box, the company told CNBC. The service delivers non-perishable household goods like beauty and cleaning supplies and shelf-stable food items. It’s one of several features Amazon touts as maximizing convenience and speedy shipping. The company will roll out the Prime Pantry subscription gradually and will allow shoppers to opt out of the new monthly subscription and pay $8 per box.
SMALL BUSINESSES GET BETTER ROI WITH CABLE, TVROI IS BETTER THAN WITH DIGITAL ADS Free and low-cost digital and social media channels are most popular in use among retail small businesses, but those same businesses give higher return on investment (ROI) marks to traditional media channels such as TV and cable, according to data from Wave 21 Local Commerce Monitor’s survey of small businesses (Q3/2017). Over half of the retail small businesses in the LCM survey said TV and cable both had excellent (10-19x) or extraordinary (20x plus) ROIs. Around 33% of their ad spend goes to traditional media channels. For the lower spending core* SMBs newspapers, giveaways and community sponsorships account for the largest portions of their traditional ad spend. While for higher spending Plus Spender* SMBs direct mail, newspapers and giveaways are tops. The retailers in the LCM survey lean toward self-management and lower cost advertising. Traditional media can create a new sales strategy by offering retails SMBs a direct way to advertise. The addition of marketing automation services for more spend could help solidify their commitment. For more on retail small businesses and their advertising and marketing, BIA/Kelsey has a new report Advertising & Marketing Priorities of Retail Small Businesses, which is available HERE.
NETWORK NEWS REVENUE BREAKS $4 BILLION Advertisers increased their spending on news programming 8.7% to $4.074 billion in 2017, according to an analysis of spending by the major ad agencies, conducted for Research Intelligencer by Standard Media Index. Mediapost reported on the news, and noted that all the broadcast networks benefitted; Each of the Big 3 picked up a share point of total cable network news revenues during 2017. Cable news networks grew their share relative to broadcast, and among cable news network programmers, the Big 3 -- Fox News, CNN and MSNBC -- grew more than the others. While Fox News continues to dominate in terms of total volume, accounting for 36 cents of every cable network news dollar spent in 2017, CNN and MSNBC grew at faster rates. MSNBC was up 17.8%, while CNN grew 13.6% and Fox News increased 11.2%
ADVERTISER NEWS In a major shift to offset softening new-vehicle sales, Sonic Automotive will focus this year on growing its EchoPark used-only operations instead of rolling out its One Sonic-One Experience sales process to more franchised stores. To expand EchoPark, Sonic is making changes that executives say will boost used-vehicle sales and grow service and parts revenue. And coming soon,
Sonic will pilot a phone line, 1-800-CarCash, along with its online counterpart, carcash.com, to procure more used vehicles in the Charlotte, N.C., and Colorado markets. “You’re seeing the AutoNations, Penskes and Sonic Automotives looking for other ways to make money,” Vice Chairman David Smith told Automotive News....Coca-Cola Co. is looking to begin selling alcohol, and has launched a new drink, Chu-Hi. The drink will be rolled out in the Japan market, and will be made from shochu, a distilled beverage that can be made from ingredients like rice, barley, sweet potatoes, and some other assorted ingredients,
according to Bloomberg. Coca-Cola briefly owned a wine subsidiary in 1983, but otherwise has never ventured into the world of alcohol....Who needs social media? Outdoor retailer REI leveraged first-party data to reach new and loyal customers through digital out-of-home (DOOH) and mobile media for its long-running #OptOutside campaign last year, per Marketing Dive. The effort drove a 14% increase in brand awareness, a 9% boost in consideration and a 7% increase in purchase intent, with retail locations seeing a 3.6x increase in in-store visits....Amazon’s Prime Pantry service is shifting to a $5 monthly subscription model from the $6 it currently charges per box, the company told CNBC. The service delivers non-perishable household goods like beauty and cleaning supplies and shelf-stable food items. It’s one of several features Amazon touts as maximizing convenience and speedy shipping. The company will roll out the Prime Pantry subscription gradually and will allow shoppers to opt out of the new monthly subscription and pay $8 per box.
GOOGLE - THE NEW STOREFRONT? American retailers now spend 76.4% of their search ad budgets on Google Shopping ads. They also generate a huge 85.3% of their clicks there, according to a new report from Adthena that analyzed 40 million ads from 240,000 advertisers in the U.S. and UK. Essentially, Google is the new storefront. Forbes explains that for shopping campaigns, Google lets merchants upload just about their entire product catalog. When Google determines that a search relevant to one of those products is occuring, one of your products could show up ... depending, of course, on how much you’re
bidding for that ad spot. If your product does, searchers see a picture, title, price, your store name, and perhaps even an inventory count. It’s “a great way for retailers to be competitive with Amazon,” says Adthena’s VP of marketing Ashley Fletcher. “Amazon almost took in 50% of all ecommerce dollars last year. Retailers need to take advantage of every opportunity to win back market share. Product listing ads are high-performers and can drive awareness and demand
directly back to retailer sites.”
THIS AND THAT Constellation Brands will be launching its first line of flavored malt beverage under its Corona brands, a Svedka-branded premium spiked seltzer, and a brand-new beer. According to AdAge, the malt beverage will be a spiked seltzer, with flavors guava lime and passionfruit lime. The target market for the new drink, called Corona Refresca, will be women 25 to 29. The Svedka seltzer is a drink inspired by cocktails. Constellation expected their “alternative beverage alcohol” sector to grow $20 million over the next three years, for a total of $3 billion.... Claire’s Stores, a mall-based retailer that specializes in selling fashion accessories to teens, is reportedly planning to file for bankruptcy in the coming weeks. Claire’s joins many other chains that have been hit in recent years by declining mall traffic amid growing competition from online retailers....As rumored, Health insurer Cigna Corp. should announce this week it is buying Express Scripts in a cash and stock deal valued at $67 billion.
SHOPPERS INCREASE USE OF VOICE COMMANDS Retaildive.com suggests the latest generation of virtual assistants is changing how people engage and interact, according to a recent survey of 3,000 U.S. consumers conducted by Mastercard and Mercator. Sixty-six percent of respondents are now using voice assistants or messenger/text-based chatbots. Voice- and text-based agents are mostly used for basic informational tasks that include searching the Internet, finding a restaurant and giving simple commands such as making a phone call. However a growing number, 21%, are using the technology to shop, pay bills, bank or send money. And 16% said they use voice or text agents to initiate payments for goods or services.
Monday, March 12, 2018
CABLENET CHATTER Investigation Discovery will air the special Who Is Donnie Rudd? Keith Morrison Investigates Sunday, March 25th at 8 PM (ET). The special will follow NBC’s Morrison from the small towns of Texas to the elite suburbs of Chicago to learn more about Donnie Rudd, who is scheduled to go on trial for murder in the first degree in June. Rudd is described by some as a war hero, lawyer and brilliant scientist, to others, he is a conman, womanizer, and possibly a murderer. He’s charged with the 1973 death of Noreen Rudd, his 19-year-old wife of 28 days, who is found dead at the scene of a car crash in Barrington Hill, IL. As a result, Rudd receives $100,000 in life insurance. Her body was exhumed in 2013 and deemed a homicide. The two-hour special is produced by NBC News’ Emmy Award-winning production arm, Peacock Productions……. The Suits spinoff starring Gina Torres has been given a series order by USA Network. The new series will focus on Torres’ character Jessica Pearson from Suits as she adjusts to the dirty world of Chicago politics. Universal Cable Productions is the producer of the drama with Suits creator Aaron Korsh writing the script and serving as executive producer along with showrunner Daniel Arkin. It was reported by Variety in January that the seventh season finale of Suits will serve as a backdoor pilot for the spinoff…… The Librarians has been canceled by TNT after four seasons. The series launched on the Turner-owned network in 2014 and starred Rebecca Romijn, Christian Cane, Lindy Booth, and John Harlan Kim. The cast portrayed a team that protected the world’s mystical treasures. Emmy winner John Larroquette was their reluctant leader. Actor Noah Wyle was executive producer and guest starred in the series. Season four of The Librarians performed decently for TNT with season four drawing around 1.4 million total viewers and averaged a 0.3 adult 18-49 rating……The History Channel has scheduled the second season of its SEAL drama Six for Monday, May 28th at 10 PM (ET). The new season will feature new cast member Olivia Munn as a ruthless CIA operative. Other cast members include Kyle Schmid, Juan Pablo Raba, Edwin Hodge, Jalen Moore, and Brianne Davis. The A+E Studios production follows Navy Seal Team Six on a mission to destroy a terrorist network……The list of celebrities that will appear on the upcoming 10th season of RuPaul’s Drag Race has been released. Christina Aguilera, Shania Twain, Kumail Najiani, Emily V. Gordon, and Courtney Love will be among the celebrities to serve as guest judges next season. Late night host Stephen Colbert, Cheyenne Jackson, and Andy Cohen will make special guest appearances. RuPaul, Michelle Visage, Carson Kressley, and Ross Mathews will return as judges. Season 10 of RuPaul’s Drag Race debuts on VH1 Thursday, March 22nd at 8 PM (ET)……Dietland, the dark comedy starring Joy Nash and Julianna Margulies, is set to debut on AMC Sunday, June 4th at 9 PM (ET). AMC has ordered 10 episodes of the series that is based on the 2015 novel by Sarai Walker.
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