www.SpotsnDots.com

www.spotsndots.comSubscriptions: $350 per year.

This publication cannot bedistributed beyond the office

of the actual subscriber. Need us? 888-884-2630 or

sales@spotsndots.com Copyright 2018.The Daily News of TV Sales Monday, March 12, 2018

SMALL BUSINESSES GET BETTER ROI WITH TV, CABLEROI IS BETTER THAN WITH DIGITAL ADS Free and low-cost digital and social media channels are most popular in use among retail small businesses, but those same businesses give higher return on investment (ROI) marks to traditional media channels such as TV and cable, according to data from Wave 21 Local Commerce Monitor’s survey of small businesses (Q3/2017). Over half of the retail small businesses in the LCM survey said TV and cable both had excellent (10-19x) or extraordinary (20x plus) ROIs. Around 33% of their ad spend goes to traditional media channels. For the lower spending core* SMBs newspapers, giveaways and community sponsorships account for the largest portions of their traditional ad spend. While for higher spending Plus Spender* SMBs direct mail, newspapers and giveaways are tops. The retailers in the LCM survey lean toward self-management and lower cost advertising. Traditional media can create a new sales strategy by offering retails SMBs a direct way to advertise. The addition of marketing automation services for more spend could help solidify their commitment. For more on retail small businesses and their advertising and marketing, BIA/Kelsey has a new report Advertising & Marketing Priorities of Retail Small Businesses, which is available HERE.

NETWORK NEWS REVENUE BREAKS $4 BILLION Advertisers increased their spending on news programming 8.7% to $4.074 billion in 2017, according to an analysis of spending by the major ad agencies, conducted for Research Intelligencer by Standard Media Index. Mediapost reported on the news, and noted that all the broadcast networks benefitted; Each of the Big 3 picked up a share point of total cable network news revenues during 2017. Cable news networks grew their share relative to broadcast, and among cable news network programmers, the Big 3 -- Fox News, CNN and MSNBC -- grew more than the others. While Fox News continues to dominate in terms of total volume, accounting for 36 cents of every cable network news dollar spent in 2017, CNN and MSNBC grew at faster rates. MSNBC was up 17.8%, while CNN grew 13.6% and Fox News increased 11.2%

ADVERTISER NEWS In a major shift to offset softening new-vehicle sales, Sonic Automotive will focus this year on growing its EchoPark used-only operations instead of rolling out its One Sonic-One Experience sales process to more franchised stores. To expand EchoPark, Sonic is making changes that executives say will boost used-vehicle sales and grow service and parts revenue. And coming soon,

Sonic will pilot a phone line, 1-800-CarCash, along with its online counterpart, carcash.com, to procure more used vehicles in the Charlotte, N.C., and Colorado markets. “You’re seeing the AutoNations, Penskes and Sonic Automotives looking for other ways to make money,” Vice Chairman David Smith told Automotive News....Coca-Cola Co. is looking to begin selling alcohol, and has launched a new drink, Chu-Hi. The drink will be rolled out in the Japan market, and will be made from shochu, a distilled beverage that can be made from ingredients like rice, barley, sweet potatoes, and some other assorted ingredients,

according to Bloomberg. Coca-Cola briefly owned a wine subsidiary in 1983, but otherwise has never ventured into the world of alcohol....Who needs social media? Outdoor retailer REI leveraged first-party data to reach new and loyal customers through digital out-of-home (DOOH) and mobile media for its long-running #OptOutside campaign last year, per Marketing Dive. The effort drove a 14% increase in brand awareness, a 9% boost in consideration and a 7% increase in purchase intent, with retail locations seeing a 3.6x increase in in-store visits....Amazon’s Prime Pantry service is shifting to a $5 monthly subscription model from the $6 it currently charges per box, the company told CNBC. The service delivers non-perishable household goods like beauty and cleaning supplies and shelf-stable food items. It’s one of several features Amazon touts as maximizing convenience and speedy shipping. The company will roll out the Prime Pantry subscription gradually and will allow shoppers to opt out of the new monthly subscription and pay $8 per box.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS Jessica Capshaw and Sarah Drew will be leaving the cast of the ABC drama Grey’s Anatomy. The actors, who play Arizona and April on the medical drama, will depart the show at the end of the current 14th season. Their departures follow the signing of series star Ellen Pompeo’s lucrative deal that will keep her with the drama franchise, a deal that is reportedly worth as much as $20 million per season. Grey’s Anatomy is from ShondaLand productions, headed by Shonda Rhimes, who signed an overall deal with Netflix worth $100 million, that takes her away from her longtime home at ABC Studios……Actor Blake Anderson of Comedy Central’s Workaholics has been selected as a series regular on the NBC comedy pilot Like Family. The multi-camera comedy centers on siblings that formed the tightest of bonds growing up together in foster care. They discover that such closeness makes adulthood even more complicated. Anderson will play Mason, described as a completely self-assured millennial with nothing backing it up other than a lifetime of his parents telling him he is great. Like Family also stars Kether Donahue, Brandon Mychal Smith, and Rebecca Mader……Fox is developing a new drama from Gail Berman’s Jackal Group. The drama is called Paradise Cove which is described as a darkly comic mystery series. It follows Evelyn Fox as she abandons her Malibu life to start fresh in the eclectic Paradise Cove trailer park. Her world is quickly upended by eccentric neighbors, risky romances, a drug ring, a “blue fish” cult, and a murder victim right under her feet. This marks the latest broadcast project for the Jackal Group this pilot season. It’s co-producing the ABC comedy pilot Man of the House with Alyson Hannigan. The company is also behind Fox projects like 8 Count, Surrender, and Spacebound, all of which are in active development by the network……Actors Mark Webber, Alana Arenas, and Shea Whigham have joined the cast of the CBS pilot L.A. Confidential. The trio joins previously announced cast member Brian J. Smith and Walton Goggins. L.A. Confidential is described as a modern take on the James Ellroy novel, which was the basis for the 1997 feature film of the same name. Anna Fricke will serve as showrunner, with Michael Dinner set to direct and executive produce the pilot. New Regency, Lionsgate Television, and CBS Television Studios are producing…… Chris Hardwick, the two-time Emmy Award winner and comedian, is set to return to host NBC’s fourth annual Red Nose Day Special. To date, Red Nose Day has raised more than $100 million and has impacted the lives of over 8.3 million children around the world. The Red Nose Day Special will air on NBC Thursday, May 24th at 10 PM (ET)……Actress Jane Leeves (Frasier, Hot In Cleveland) has been selected for a leading role in the new Fox project formerly known as Daddy Issues. She will play opposite actress-writer Erin Foster and Don Johnson. The untitled single-camera pilot is created by Foster and New Girl creator Liz Meriwether. 20TH Century Fox Television is producing.

AVAILS WAVY-TV10 and WVBT FOX43 in the Norfolk, VA, market seeks a results-driven Account Executive. Responsibilities include managing agency business, new business generation, client relationship building, proposal preparation and presentation to a diverse customer base. The ideal candidate will be a people person who is responsible for developing large-scale new business clients and growing digital revenue. Must have a minimum 2 years of media sales experience, a winning attitude and a desire to succeed. To be considered for this job you must

apply HERE. No calls. Pre-employment background & DMV check. Director of Sales: Cox Media Group Tulsa seeks a talented, experienced and motivated sales leader to develop and manage the sales strategies in an integrated media market including Radio, TV and Digital assets. The DOS will lead a team of sales managers and their team of AEs, will create a culture of cross-platform and cross-product selling including radio, television, digital

agency and National. Minimum of 7-10 years of strategic media sales management experience – preferably in broadcast TV or radio sales, preferred. CLICK HERE for more info or to apply. EOE. WDVM in the Washington DC market is seeking a Local Sales Manager. Position requires an individual with creativity, leadership skills, high energy and the ability to hire, train and motivate the sales team. The ideal candidate will also be an excellent negotiator with the ability to manage multiple sales projects and lead by example. Multi-platform sales experience and a solid understanding of WO, Matrix and strata a plus. If you are ready to take the next step in broadcast television sales, please send your cover letter and resume to: dbiser@localdvm.com. EOE.

See your ad here tomorrow! CLICK HERE for details.

WHAT HAPPENS IF TOYS-R-US CLOSES? Toys “R” Us doesn’t sell the most toys in the U.S., (It’s Walmart) but it remains a key proving ground for kids’ gadgets, games and toys. And that may be the biggest blow to the toy industry if the retailer moves ahead with a liquidation of its U.S. stores, a prospect that became more likely this week. Toys “R” Us is still the place where up-and-coming products get discovered. The retailer devotes so much of its space to toys — rather than the few aisles like Walmart and Target — it can take chances on new items and smaller suppliers. In many cases, a product is tested at Toys “R” Us for a season, and then added to one of the mass-market chains. “Without a dedicated toy retailer — 365 days a year — you will see growth in the industry slow,” says Gerrick Johnson, an analyst for BMO Capital Market. “Toys ‘R’ Us is where new products can be discovered and blossom. It’s also where smaller toy companies can have an opportunity.” (Fortune.com)

3/12/2018

Jimmy Fallon

Climate change could eventually wipe out crops

like strawberries and grapes. Even worse, that

means edible arrangements will soon be 100 percent

cantaloupe.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

GOOGLE - THE NEW STOREFRONT? American retailers now spend 76.4% of their search ad budgets on Google Shopping ads. They also generate a huge 85.3% of their clicks there, according to a new report from Adthena that analyzed 40 million ads from 240,000 advertisers in the U.S. and UK. Essentially, Google is the new storefront. Forbes explains that for shopping campaigns, Google lets merchants upload just about their entire product catalog. When Google determines that a search relevant to one of those products is occuring, one of your products could show up ... depending, of course, on how much you’re bidding for that ad spot. If your product does, searchers see a picture, title, price, your store name, and perhaps even an inventory count. It’s “a great way for retailers to be competitive with Amazon,” says Adthena’s VP of marketing Ashley Fletcher. “Amazon almost took in 50% of all ecommerce dollars last year. Retailers need to take advantage of every opportunity to win back market share. Product listing ads are high-performers and can drive awareness and demand directly back to retailer sites.”

HULU INTRODUCES INTERACTIVE BUYING Hulu is launching a new interactive advertising unit that will allow viewers to buy products directly from the platform. According to Digital News Daily, Hulu is working with interactive TV firm Brightline to allow viewers to use their remote control or video game controller to make their purchases. The new initiative will begin with a campaign for the film Tomb Raider, where users will be able to purchase tickets for the film directly from the ad. Hulu has said that user purchase intent increases by 160 percent when the advertisement they see is interactive.

THIS AND THAT Constellation Brands will be launching its first line of flavored malt beverage under its Corona brands, a Svedka-branded premium spiked seltzer, and a brand-new beer. According to AdAge, the malt beverage will be a spiked seltzer, with flavors guava lime and passionfruit lime. The target market for the new drink, called Corona Refresca, will be women 25 to 29. The Svedka seltzer is a drink inspired by cocktails. Constellation expected their “alternative beverage alcohol” sector to grow $20 million over the next three years, for a total of $3 billion..... Kroger has nearly tripled its number of stores offering home delivery in the past three months. The nation’s largest operator of traditional supermarkets now has 872 stores offering home delivery of groceries to nearby customers.... Claire’s Stores, a mall-based retailer that specializes in selling fashion accessories to teens, is reportedly planning to file for bankruptcy in the coming weeks. Claire’s joins many other chains that have been hit in recent years by declining mall traffic amid growing competition from online retailers....As rumored, Health insurer Cigna Corp. should announce this week it is buying Express Scripts in a cash and stock deal valued at $67 billion.

SHOPPERS INCREASE USE OF VOICE COMMANDS Retaildive.com suggests the latest generation of virtual assistants is changing how people engage and interact, according to a recent survey of 3,000 U.S. consumers conducted by Mastercard and Mercator. Sixty-six percent of respondents are now using voice assistants or messenger/text-based chatbots. Voice- and text-based agents are mostly used for basic informational tasks that include searching the Internet, finding a restaurant and giving simple commands such as making a phone call. However a growing number,

21%, are using the technology to shop, pay bills, bank or send money. And 16% said they use voice or text agents to initiate payments for goods or services. These early adopters are moving beyond experimentation. The study suggests they’re forming new purchasing habits, notably to order food or beverages, and to perform general e-commerce activities. In those two user groups, about 60% do

transactions via natural language processing weekly or more frequently.

ECONOMIC NEWS Are mortgage payments going up? Fannie Mae and Freddie Mac, the two government-sponsored groups that finance more than 45% of U.S. mortgages, could raise monthly mortgage payments by $400 based on new rules being discussed in Congress. Government officials have been looking to limit the exposure U.S. taxpayers have to the lenders in case the housing market crashes again, and an analysis by Zillow Group suggested that those rules changes could result in mortgage bills that are hundreds of dollars steeper per month. Based on Zillow’s analysis, the typical borrower would pay an additional $390 per month on the median U.S. home for a 15-year fixed rate mortgage. A 30-year non-conforming loan would cost borrowers $20 more per month.....Also, total mortgage application volume was essentially flat last week, up just 0.3 percent on a seasonally adjusted basis, according to the Mortgage Bankers Association. Volume was 5 percent lower than the same week one year ago.

3/12/2018

FunnyTweeter.com

Everyone who lined up 30 minutes early to board the plane is gonna be so mad

when we all land at the same time.

SATURDAY NIELSEN RATINGS - LIVE + SAME DAY