Small Cell Services - Small Cell Forum

7/29/2019 Small Cell Services - Small Cell Forum

http://slidepdf.com/reader/full/small-cell-services-small-cell-forum 1/38

www.smallcellforum.org



Small Cell Services and the MobileApplication Developer Community

Andy Germano - Vice Chairman, Small Cell ForumChair, Services Working Group

[email protected] www.smallcellforum.org

© Small Cell Forum Ltd 2012



• What are Small Cell Services & • Why are they important?•

Some Examples• Consumer Research Results• Small Cell Services Forum – Industry Update• Recent & New News• Technically Speaking• Summary

Agenda:




FemtoLoca*onAwareness

“5 Bar”IndoorCoverage

High SpeedLow Cost

Data & Voice

Why Small Cell Services?

An Applica*onSweet Spot



Small Cell Services:

Some Examples



Home Reminders



© Femto Forum Ltd. 2011

Intelligent Home




Social Networking




Location Based Services




Mobile Advertising



Shopping 2.0










19% 15% 12% 17%28% 23%

22%24%

24% 18%13% 18%

6% 8% 9% 8%4% 11%

8% 11%9%

7%

11%6%7% 13%

5% 3%

5%12%12%

12%

14%13%

10%

20% 13% 11% 23% 28%15%

6% 11% 10% 7% 7% 7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

US UK Germany Spain China Japan

Home Reminders Family LocatorCellphone Remote Control Contact / Calendar SyncPhoto Sync Music SyncVirtual Home Number Family Alerts

Most Appealing Femtocell Feature (Q3/10)Q4085. "Of the following features, which are the most appealing? "

(Among all Broadband HHs with Mobile Phone, Interested in at least two features)

% F i n d i n g F e a t u r e M o s t A p p e a l i n g



35%32% 32%

25%

17%13% 15%

12%

41%38% 38%

31%

25%22% 22%

17%

51%47% 47%

41%38%

35%32%

26%

0%

10%

20%

30%

40%

50%

60%Yen 499/299/99€4.99/2.99/0.99

Consumer Willing ness to Pay

5 / 3 / 1



34%

59% 60%65%

48%

77% 78%83%

59%

90% 91%98%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Cellphone Remote Control Family Alerts Family Locator Virtual Home Number

High

Medium

Low

Price Sensi*vity of New Femtocell ServicesQ4090-4092. "How likely are you to purchase your top-ranked service at these price points?"

(Among Femtocell Fans Ranking Specied Service As Their Most Desired Service)

% F i n d i n g F e a t u r e A p p e a l i n g a t S p e c i e d P r i c e P o i n t

( i . e . , r a * n g 5 - 7 o n a 7 - p t . s c a l e )

$4.99/2.99/0.99

Yen 499/299/99

RMB 10/5/2

€4.99/2.99/0.99

£4.99/2.99/0.99

€4.99/2.99/0.99



The Small Cell Apps Opportunity


• 60% of consumers find femtocells either veryor extremely appealing

• 72% of consumers who found femtocellsappealing were very interested in at least oneadvanced femtocell service and half of these

were willing to pay $4.99/month for their singlefavourite service or $9.99/month for a bundleof their favourite three

• What needs to be done to enable this hugeopportunity for operators and consumers?

• Specifications• Engagement with developers



How the Industry is Responding



• March 2011 :• Small Cell Forum published first APIs that define how to

create and write new mobile applications based on smallcell technologies.

• Also worked with Broadband Forum who publishedmanagement specs to enable operator management of small-cell APIs

Small Cell Apps: So Far…






22 Feb 2012: Small Cell Forum announced a cooperation

agreement with the Open Mobile Alliance(OMA), an international

specifications setting body, to develop open API standards for

small cells on a global scale



OMA and Small Cell Forum Themes

Available toany developer community

independent of thedevelopment pla_orm

Expose network assetsindependent of thesignaling protocols,network pla_orms,

or access technology

Operators benetDevelopers benet

Users benet

RuralHome Enterprise Metropolitan &Public

Iden@fy and denemanagement tools forservice pla_orms (e.g.

FemtoZone service

Ever bod bene ts



Small Cell Apps:Developer Forum Launched at MWC


www.smallcellforum.org/developers/



CTIA 2012 Announcement




http://oneapi.aepona.com/




http://oneapi.aepona.com/resources




• Developer Forum• APIs• Application specifications• Tutorials• Code Samples• Use cases• White Papers• Articles of Interest

Small Cell Forum LaunchesMobile Developer CommunityNow giving wider developer community tools to start creating apps

Forum providing suite of tools and resources to help developerscreate mobile applica6ons that take advantage of small cells



Where will Small CellApplications Reside?

1. On the mobile handset2. On the Femto Access Point (FAP)3. HomeLAN4. In the Network

• Secure Gateway• Application Server• Internet• Cloud

29

The Small Cell Forum is working to dene the API’s to support these cases

ConnectedHome Services

Small Cell Zone Services

Carrier Services

NetworkOperatorServicePla=orm

InternetInternetServices



Small Cell Services Architecture

Local Network Operator Network

SmallCell Zone ServiceManagement Platform

ApplicationLogic

HandsetApplication

Logic

CloudApplication

Logic

ApplicationServer

LocalApplication

Logic

ApplicationGatewayFemtocellUE

ApplicationDeveloperAPI’s

ManagementAPI’s

OtherNetwork API’s

API Legend SmallCellZone

Realization



“Zonal Presence”

Mobile Operator

Network

OneAPI Gateway

NE W Z o n a l

P r e s e n c e

S M S

M M S

T e r m i n a l L o c a * o n

Application

FemtoZone DB

FemtoZoneManager

P a ym en t

1. Applica*on subscribes for Femto “Zonal Presence” no*ca*ons (entry / exit / femto-femto handover)

2.

Applica*on receives Zonal Presence no*ca*ons with user movement3. Applica*on interacts with user via exis*ng OneAPI services: SMS, MMS, Terminal LocaDon, Payment



Rich applications behind simple API’s

Operator Network

Applica@on GatewaySMS PaymentMMS

3rd PartyFemtoCloudApp

FemtoAwareness

Loca*on

CSAccess

PSAccess

h p / h ps

SOAP or RESTful

W e b P o r t a l

SmallCellZoneRealiza@on

•

User walks into Small Cell Zone• FemtoZone Awareness no@ca@on “Enter SmallCellZone” dispatched to applica@on• Applica@on sends SMS with link to web portal (session id “correlator” given in urI)• User clicks on SMS link to open browser to:

• Opt-into the program (1 st interac@on)• Make online purchases – order coffee, buy movie @ckets

• Get informa@on about products – retail stores• View media (e.g. sports casts) – coffee shops• User data free in SmallCellZone…

1

23

1

3

4

42

32



R2 API Operational Spec Final Candidates

Priority 1:Presence (UE OS dependent; GSM Rel10 vs. Legacy)

Rich LocationRadio ParametersService Discovery

Authentication

Priority 2:RedirectionConfigurationInitializationTerminal StatusUtility

Conden@al



Small Cell Forum Resources:

Applications Showcasehttp://www.femtoforum.org/appCode234/applications%200809.html

Developer Community [email protected]

White Papers• http://www.smallcellforum.org/femto/applications.php

EmulatorDeveloper Events

Services Videohttp://www.smallcellforum.org/new_services/



Summary:

Based on consumer research:Consumers WANT Small Cell Services ANDThey are willing to pay

New Revenue Opportunity for Mobile Operators

Small Cell Forum have published Open API’sAdditional API work continues

Emulator Tool kit for Global Applications and Economies of Scale



Conclusions:

Small Cells address immediate needs Small Cells are here now Small Cells are growing fast Small Cells provide a unique platform for mobile services

“Delivering a great mobile experience toone billion users via small cell

technology ”





www.smallcellforum.org

Date post:	04-Apr-2018
Category:	Documents
Upload:	carlfcao15964022
View:	214 times
Download:	0 times

Small Cell Services - Small Cell Forum

Documents