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SMALL data, BIG insights Tom De Ruyck
| Date post: | 13-Apr-2017 |
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Internet |
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Proposal Template NEW STYLE - CCBs
SMALL data, BIG insights Tom De Ruyck
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WHAT IS NOT AN INSIGHT?
@tomderuyckSMALL data, BIG insights
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@tomderuyckSMALL data, BIG insights
@tomderuyckSMALL data, BIG insights
In-sight |in.sit|
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Recognizable & relevant
Its me!
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A fresh, new way of looking at things Aha!
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An insight cannot be neutral:I WANT TO change!
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RELEVANCEFRESHNESSEMOTIONKEY TO SUCCESSIn-sight |in.sit|
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@tomderuyckSMALL data, BIG insights
Internal
@tomderuyckSMALL data, BIG insights
Internal
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Internal
@tomderuyckSMALL data, BIG insights
IN POWERPOINT locked up
REPORTS
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INTRODUCINGTHE insight ACTIVATION STUDIO
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START FROM INSIGHTS
ADD YOUR OBSERVATIONS & IDEAS
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Conversational interfaces will replace apps
Mark Zuckerberg CEO Facebook
@tomderuyckSMALL data, BIG insights
Quote Mark zuckerberg20
Meet Galvin Our AI Insights Chatbot
LUIS AI
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FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2Meet Galvin Our AI Insights Chatbot
@tomderuyckSMALL data, BIG insights
Case 1: Meet your consumerMC- PersonaLets meet Anna, she will tell you a little more about herself22
Meet Galvin Our AI Insights Chatbot
FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2
@tomderuyckSMALL data, BIG insights
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Meet Galvin Our AI Insights Chatbot
FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2
@tomderuyckSMALL data, BIG insights
