Small Group Coaching for Social Media Success Let’s start the new year off right, define what social media sites your business should be on and create a social media calendar plan to use daily www.EmilySusan007.com @EmilySusan007 Your Personal Agent for Success on Social Media
Transcript
1. Lets start the new year off right, define what social media
sites your business should be on and create a social media calendar
plan to use dailywww.EmilySusan007.com @EmilySusan007 Your Personal
Agent for Success on Social Media
2. What well go over What social media sites does your business
need to be on Facebook Business Page YouTube Twitter Instagram
Pinterest Are you missing out on potential customers? Well create a
tactically plan to follow 30 mins a day Youve got there attention
now what www.EmilySusan007.com @EmilySusan007 Your Personal Agent
for Success on Social Media
3. Wondering who I am? www.EmilySusan007.com @EmilySusan007
Your Personal Agent for Success on Social Media
4. Wondering who I am? My passion is working as a social media
consultant, your personal agent for social media success. President
of Deerfield Valley Sitters, LLC. I manage a team of sitters who
watches the kids, so parents can enjoy some personal time in the Mt
Snow area. I grew up in an entrepreneur family and started my first
business at age six selling homemade waxed leaves to Vermont
visitors during Fall. www.EmilySusan007.com @EmilySusan007 Your
Personal Agent for Success on Social Media
5. Are you missing out on potentialcustomers?In short answer,
like my twin 3 and a half year old boysnew favorite word, YUP
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media
6. 2 Reasons Why1. Youre not hanging out in the places your
customers are2. Not filling their needs, which is: Being social and
show off to their friends what theyre doing who with, and what
theyre eating and/or buying www.EmilySusan007.com @EmilySusan007
Your Personal Agent for Success on Social Media
7. Here we go...Were going to jump into Facebook Business Page
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media
8. Facebook Business PageUser Base: 950+ Million Users (public
information)The Positives: Facebook is the largest social network
in the world in terms of users More likely than not, your friends,
family and co- workers are already on Interact with your past and
future customers For smart phone users there is a mobile app for
that Did I mention that everyone and their mother is on already?
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media
9. What Facebook can do for you: Vanity URL of your business
name to make it easy for people to search for you business Share
posts, videos, and what your business is doing to stay current When
someone asks you a question, you could respond in detail in to
Facebook Link Facebook to your Twitter account Location check-ins
(more on this in a bit) www.EmilySusan007.com @EmilySusan007 Your
Personal Agent for Success on Social Media
10. www.EmilySusan007.com @EmilySusan007 Your Personal Agent
for Success on Social Media
11. YouTubeUser Base: 800 million unique users each month
YouTube is primarily focused on video sharing Have to have Google
account In addition to posting videos on the site you can also
embed videos to your Web Site You can find anything from videos of
your area commercials movie trailers product reviews how-to videos
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media
12. What YouTube can do for you: Choose your channel URL the
same as your Facebook URL Create short clips (less than 3 mins) of
the products you sell or services you provide Record an important
meeting and share it with employees and perhaps customers Post
customer testimonials Show your product or service in action
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media
13. What YouTube can do for you: Take viewers on a tour of your
office, route to work, town that you live in Post links of your
videos to your social media sites Add a Call-to-Action to your
videos to drive traffic back to your website Create How to videos
Post solutions Answer customer-specific questions imagine how
surprised a customer would be when you point them to a video with
the answer www.EmilySusan007.com @EmilySusan007 Your Personal Agent
for Success on Social Media
14. www.EmilySusan007.com @EmilySusan007 Your Personal Agent
for Success on Social Media
15. Twitter517 million twitter accounts, although only 262
million are activeThe Positives: Every tweet is limited to only 140
characters Instant communication with a blink of an eye News has
been found to be breaking on twitter before anywhere else There are
no NOISE filters, which means everything you post is visible The
use of Hashtags (#keyword) allows for easy search results to find
the tweets you want www.EmilySusan007.com @EmilySusan007 Your
Personal Agent for Success on Social Media
16. What Twitter can do for you:Businesses can utilize Twitter
in a variety ways: press releases offers and other announcements
conduct surveys customer support channel www.EmilySusan007.com
@EmilySusan007 Your Personal Agent for Success on Social Media
17. What Twitter can do for you: Know whos talking about you/
business name by using the search feature Twitter is a relaxed
social site; share whats for lunch Use URL shortening tools like
Hootsuite or Owl.ly Commenting on tweets and retweeting is a great
way to build a community www.EmilySusan007.com @EmilySusan007 Your
Personal Agent for Success on Social Media
18. Instagram Instagram, the photo-sharing program with its own
social site Instagram is PURELY a mobile photo sharing network
currently. Instagram.com is nothing more than a landing page
directing you to the IOS and Android store to download the app.
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media
19. InstagramUser Base: 80+ million usersThe Positives: Fastest
growing mobile photography network Simple to use, all images
maintain the square look and you only have a small handful of
filters to uploaded an image It is FUN! It is nice to have a social
network for photographers that isnt professional and serious all
the time You can post your Instagram photos directly to Facebook,
Tumbler, Twitter, and Foursquare www.EmilySusan007.com
@EmilySusan007 Your Personal Agent for Success on Social Media
20. What Instagram can do for you Show off your products [idea
laser-zoom in one of your products and engage with followers by
asking them us they can guess what it is] Show how its made Show
your followers behind the scenes Show the impact of what your
products or service can do Give a sneak-peek of new things that are
happening Share the cuteness, give followers that awe moment for
them to like the photo for others to see www.EmilySusan007.com
@EmilySusan007 Your Personal Agent for Success on Social Media
21. www.EmilySusan007.com @EmilySusan007 Your Personal Agent
for Success on Social Media
22. PinterestPinterest is the newbie on the block that has
generated astorm of interest, quickly surpassing older and
newersocial media sites.How it works: Users Pin content they find
on websites, their personal website to their Pinterest boards. Or
search on Pinterest and look threw their friends boards to add to
their personal boards.www.EmilySusan007.com @EmilySusan007 Your
Personal Agent for Success on Social Media
23. Pinterest: How it works It focuses on sharing photos
between users layout is similar to a Pinboard, where users can
re-post (or re-pin) images from other users. Images are posted into
category collections, www.EmilySusan007.com @EmilySusan007 Your
Personal Agent for Success on Social Media
24. Pinterest: How it works such as Humor, Favorite Places and
Books youve read, and link to the original source. The live
hyperlink from the thumbnail becomes pinned on your boards, then
allowing other users to follow it back to the original website This
has potential to help drive traffic back to your website and
leverage your time on Pinterest effectively. www.EmilySusan007.com
@EmilySusan007 Your Personal Agent for Success on Social Media
25. PinterestUser Base: 23 million as of July, 2012 One of the
fastest growing social networks today 1.7 billion page views a
month Simple to use. Create boards to organize your content. The
whole idea is for content to spread easily. The demographics on the
network are heavily in favor of women (90% last I heard)
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media
26. www.EmilySusan007.com @EmilySusan007 Your Personal Agent
for Success on Social Media
27. Youve got there attention now whatPost. Be social. Inspire.
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media
28. Defining what to post about Products or services that you
sell Photos of your location with happy customers in your store,
restaurant or photos of happy people using your product Funny
comics about your topic of business When you read blogs or online
newspaper articles you can post it to your followers for them to
enjoy www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media
29. Encourage people to check in at location Youre creating, Im
here and you should be here too Once the person checks-in their
promoting for you Theyre putting your business on the map and that
person may have 359 friends (the average), That means the person
just put your business in front of 359 friends Cool, huh? What if
you took it one step further?www.EmilySusan007.com @EmilySusan007
Your Personal Agent for Success on Social Media
30. Create a back drop for people to takephotos of themselves
at?So they come in: enjoy your location presence take a photo with
your logo, location address, and your business name and post it to
their average 359 friends. Win-Win for you!Leave the creativity of
the people to take the photos ofthemselves and family, then posting
it onto their socialmedia sites. www.EmilySusan007.com
@EmilySusan007 Your Personal Agent for Success on Social Media
31. www.EmilySusan007.com @EmilySusan007 Your Personal Agent
for Success on Social Media
32. 30-Mins a Day Plan1. Set up RSS feeds or reader bookmarks
to blog Feedly or Google Reader work great Scan threw your Feed for
inspiration and repost useful content to your customers2. Check
your Google Alerts for your keywords and company
mentionswww.EmilySusan007.com @EmilySusan007 Your Personal Agent
for Success on Social Media
33. 30-Mins a Day Plan Log into each profile and check your
messages, news feed Then do what I call a 3-3/2
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media
34. 30-Mins a Day Plan Do a 3-3/2 check on your newsfeeds*
After you sign into your account do a quick read through what
people posted and like or Retweet no less than * 3 Retweets or
likes * Then respond with either questions or praises to 3 * Spend
no more than 2 minutes responding www.EmilySusan007.com
@EmilySusan007 Your Personal Agent for Success on Social Media
35. 30-Mins a Day Plan Its a basic plan however with a plan in
place it will get the ball rolling and gain momentum Youll start to
see positive results www.EmilySusan007.com @EmilySusan007 Your
Personal Agent for Success on Social Media
36. Recap on what we learned You know what Social Media sites
work best for you business And its written on your To-do list what
accounts to set- up A plan to follow 30 mins a day Youve got there
attention and you know what to do www.EmilySusan007.com
@EmilySusan007 Your Personal Agent for Success on Social Media
37. Upcoming Event February 21 at 12pm-1pm same place, Graduate
Center Coaching will be on Hootsuite In depth look at Facebook
Business Page Viewers choice Ill send out an email to get your feed
back on what social media site you would like to know more about
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media
38. Small Group Coaching for Social Media Success Thanks for
Attending and I look forward to seeing you next on February 21 at
12pm www.EmilySusan007.comEmily Susan Hammer @EmilySusan007
www.EmilySusan007.com @EmilySusan007 Your Personal Agent for
Success on Social Media