Date post: | 08-Sep-2014 |
Category: |
Technology |
Upload: | marc-hartog |
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Small is beautiful: Smart publishing for Smart phones
Marc Hartog Founder & CEO apptitudemedia.co.uk !Say Hello at Stand PM22 (right outside this theatre)
1 Billion smartphones sold in 2013 (IDC)
That’s 32 smartphones per second
Which means 7.5 smartphones are born for each baby born
And that’s a LOT
91% of all people on earth have a mobile phone.
56% of people own a smart phone
50% of mobile phone users use mobile as their primary
internet source
80% of time on mobile is spent inside apps
Mobile web adoption is growing x8 faster than web adoption did in the 1990s and early 2000s
Full-year app revenues forecasted to grow to $20.4 billion in 2013 and $63.5 billion in 2017
82 billion apps were downloaded worldwide in 2013 growing to 200 billion+ by 2017
Local Mobile Ad Spend is going to grow from $800M to $18B by 2016
61% of people have a better opinion of brands when they offer a good mobile experience
Android selling more than iPhone But iPhone users spend more on apps
25% of international media and marketing executives see mobile as the most disruptive force in their industry
What about the other 75%? What about you?
Apple Newsstand is far from great, But Android is non-existent.
Disclaimer*
*We are making it up as we go along!
Jobs introduces iPad
Tablets become our robot overlords
Established1854
BJP app development
Success of iPhone/Apps Font renditionToo much material
Shrink it? Rethink it.
Bite-sized chunks of content -£0.69 vs £6.99
Same vs different? Content/frequency/purpose?
30 magazines in WHSmiths !218 in newsstand category
!
!
‘good enough’ is not
good enough
Combined iPad+iPhone subs!42%!
iPhone only subs!18%!
Single issues - iPad!21%!
Single issues - iPhone!19%!
Paid sales by type!
More people buying iPad access than iPhone (62%)
iPad!65%!
iPhone!34%!
iPod touch!1%!
Sessions by device!
A third of all sessions activated from iPhone 17% of iPad sessions from a mini Nearly 2,000 sessions from an iPod touch!
iPhone 3G!3%!
iPhone 4/4S!48%!
iPhone 5/5C/5S!49%!
iPhone 6!0%!
Sessions by phone type!
Equally important to test on 4's and 5's No longer supporting older devices 2 sessions from an iPhone 6!!!
iPhone 5!82%!
iPhone 5C!2%!
iPhone 5S!16%!
And by the latest iPhone range!
7x more engagement from iPhone 5S vs 5C
3
Apple, the Apple logo, iPad, iPhone, iPod touch and iTunes are trademarks of Apple Inc, registered in the US and other countries. App Store is a service mark of Apple Inc
Image © Damien Demolder
Designed for the screen size and device
Content flow & design is key: Reductive
Content flow & design is key: Reductive
Bite-sized chunks of content
Downloadable on the go - file size is important
Use the right tools, and the right team
Embed social right in to the heart of the experience
Engage Free trials Promote
100.0%!
8.1%!3.7%! 5.9%!
0.4%!
13.6%!
0.0%!
20.0%!
40.0%!
60.0%!
80.0%!
100.0%!
Downloads! Free monthly trials! Monthly renewal! Free annual trials! Annual renewals! Single issue sales!
28% engagement post-download. Not bad. But 72% have gone away!
Monthly free trials outperforming annual by 140% - go figure?
Monthly renewals outperforming annual renewals by 300% - eh???
Single issue sales much higher than anticipated
Biggest wins will come from increased conversions
At each stage of the funnel
The funnel of love
What is the ARPD?
Rich & targeted push notifications
Segmentation & detailed analytics
Give your app to key influencers Give it to your staff
and your clients !
Let your print readers trial it free !
Visibility is really hard !
(So cheat) !
www.subs-plus.com
Advertisement **KLAXON**
magplus.com
Profitable Digital Publishing Developing Your App Strategy
What’s next?
What will you be wearing?
Stand PM22 Right outside this theatre WE HAVE BISCUITS