Small & Medium Sized Businesses: Not-To-Miss Digital Marketing Stats In 2015

Social Media for SMBs

It’s the most used marketing tool by SMBs, according to a report by Waspbarcode.

Social Media for SMBs

74.5 % SMBs reported using social media to promote their business, according to Biakelsey.

Social Media for SMBs

23% of the SMB owners cited social media as an effective marketing strategy outranking print/radio ads, according to a report by Infusionsoft.

Social Media for SMBs

Social media usage is closely associated with the presence of a website, according to the Infusionsoft report.

Social Media Channel for SMBs

Facebook’s an important part of a company’s marketing strategy, as per the Waspbarcode report.

SEO for SMBs

Almost half of SMBs are doing SEO, according to the Small Business Survey by Clutch.

SEO for SMBs

Traffic from search engines is the number one metric used by small businesses to measure SEO success, as per the Clutch report.

SEO for SMBs

Most of the SMBs that outsource their SEO work are happy with their agencies.

SEO for SMBs

According to the agencies working for SMBs, the most in demand service in 2015 would be SEO.

SEO for SMBs

20% find SEO to be the most effective channel at attracting new customers, according to the Brightlocal survey.

SEO for SMBs

Low cost is the most important factor when choosing an SEO consultant / agency.

Mobile & Online Reviews

Mobile and online reviews will affect the SMBs most in the coming months, according to a survey by Can Capital published in the later part of 2014.

Website for SMBs

59% SMBs believe their website is an integral part of their business.

Website for SMBs

36% of online marketing budget was allocated to website development, according to the report by HubShout

Website for SMBs

51% of websites for small businesses are priced between $1,500 - $4,000, as per the HubShout report.