1
FIND LOCATION GET COUPON 201 LIKES Merchants are aware and interested in new technologies, but adoption rates are still gaining momentum. Interested, but Waiting USE INTERESTED Custom mobile app 10% 40% Offers sent to mobile phones 10% 38% Location-based marketing 12% 34% Email receipts 29% 40% App that allows customers to scan items and perform self checkout 8% 27% QR codes that provide company information 16% 34% Small Merchants Listen to Customers via Social Networks pay some or much attention to customer feedback on social media channels 80 % Merchants know their customers talk about them online. Most either encourage feedback from their customers through social media channels or plan to gather feedback soon. encourage social feedback or plan to start 65 65 % Small Merchant Websites Aren’t Mobile Yet have eCommerce websites 43 % of merchants have a website 86 % have websites optimized for mobile 28 % While the vast majority of merchants have websites and nearly half offer the ability to shop online, less than a third have optimized their websites for smart phone viewing. Small Merchants and Mobile Merchants Follow Mobile Technology Merchants who want to grow know that mobile technology is key. Although smaller merchants do not yet offer mobile apps and websites optimized for mobile phones, they’re interested in doing more. First Data Merchant Universal Commerce Tracker, August 2012 (Research conducted for First Data by Applied Research and Consulting LLC) © 2012 First Data Corporation. All Rights Reserved. The F & Design logo is a registered trademark of Facebook, Inc. The Google name and logo are registered trademarks of Google, Inc. The Bird design is a registered trademark of Twitter, Inc. The Urbanspoon name and logo are registered trademarks of Urbanspoon.
