Date post: | 21-Oct-2014 |
Category: |
Technology |
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Small Shops Doing Big Things Online
Cassie DullPark Tudor School
@cassdull#casev
How to Better Manage Your Time and Resources in Online Marketing and Social Media
When you break down all the fluff, there are two ways to promote and market your business: dumber, slower and expensive – or smarter, faster, and cheaper.David Siteman GarlandHost of the Rise to the Top
Is this possible?
Internet Marketing in 90 Minutes a Week
18 Minutes a Day to Social Media Time Management
The 1 Hour a Week Social Media Plan
From 24/7 to 9-5
College Decision Impact Survey
93% of HS seniors use Facebook, Twitter or YouTube a couple times per week or more
58% of students view Facebook at least several times a day
22% said a university’s social media presence made them more interested in applying
57% watched YouTube video created by school51% read student blog on school website53% read posts about school on social media
January 2011 Maguire Associates & Fastweb College Decision Impact Survey
CASE Social Media Survey
CASE Social Media Survey
To learn how institutions are using, managing and measuring social media
Most institutions have centralized office responsible for SM
No. 1 barrier to success: Lack of staffing and resources
Plan to expand SM, but no plan to hire staff
Want more resources, but don’t want to give up control
Online Marketing
Your Time Is Valuable – Don’t Waste It!
Prioritize What’s Important
Work Smarter With Tools
Don’t Waste Your Time
90-9-1 Rule for Audience Engagement 90% lurkers 9% intermittent
contributors 1% heavy contributors
90% of your communication should be geared toward engaging that 10% of your audience who contributes
Don’t Waste Your Time
Get others to share your stories for you Media students, Student newspaper Teachers with digital cameras Parents reporting sports scores on Twitter
Student Produced Video for Homecoming http://vimeo.com/28910135
Don’t Waste Your Money
Prioritize What’s Important
Fits with Your Goals Communications Goals Department Goals School/College/University Overall Goals
Prioritize What’s Important
Use Website Analytics Hard evidence to back up whether something is
worth sinking your time and money into
Use Social Analytics Facebook Insights YouTube Insights
Tools to Work Smarter
Automation
Social Monitoring
Analytics
And More!
HootSuite
If This Then That - ifttt.com
If This Then That - ifttt.com
Buffer – bufferapp.com
Bitly – bitly.com
Social Mention
TweetReach
EdgeRank Checker
Hyper Alerts – hyperalerts.no
TweetBeep
Hubspot Graders – grader.com
WebTrends Analytics
If all else fails…
Summary
Don’t waste your time on lurkers
Save time by getting others to do your work
Save money by doing things yourself
Don’t pursue projects that don’t fit with your goals
Use analytics to decide what’s worthwhile
Use tools to work smarter
Questions?
Cassie DullPark Tudor School
@cassdullRethinkEdComm.com