Date post: | 24-Jun-2015 |
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Technology |
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Manuela ZoninseinCEO, Founder
[email protected]+86-13331052075/+1-9199755182
www.smartaganalytics.com
SAA: the premier information resource cataloguing global agritech demand &
supply
China aims to spend $914B by 2015 to modernize its
antiquated, small-scale, unsustainable agriculture
system*
Foreign companies & investors desperately want a piece of the action BUT need help to find, evaluate or finance
the opportunities
To accomplish this they will need foreign
technology, know-how, products, and capital
*CCP 948 Program for 2011-2015
Global Trade in Agritech
$100B+
First prove our model in China, then expand globally for horizontally-integrated BI
service
DATABASE DEMO
Market roll-out: build brand, revenue, data and client channel data for each subsequent client target
Now
Agritec
hOnline Update
dLocal Databas
eEase of
UsePrice
Business Information Services
Consulting Services
Research Institutes,
Gov’t Agencies
SAA leads the pack
Market TractionParallel Revenue Streams
1) News + Data Distributors:•Dow Jones, DataLayers (signed) •Capital Vue, Bloomberg, ThomsonReuters (pipeline)
2) Industry Subscribersa) Agritech Suppliers:•Wild Blue Exports (signed)
b) Agritech Investors:•Global Acceleration Partners (signed)•Equinox Energy Partners (pipeline)
Industry Subscription Model
Subscription Basic Plus
Premier
MaxTailore
dAnnual Fee Free $1K $15K $30K POD
SAA NewsDaily
Highlights ✔ ✔ ✔ ✔
SAA InsightsMonthly
✔ ✔ ✔
SAA Database
✔ ✔
SAA Advisory ✔
Freemium tiered structure adds incremental value, enticing clients to move up the pricing ladder
Company Acquirer Industry Year Acquired
Purchase Price
New Energy Finance (NEF) Bloomberg Alternative
Energy 2009 USD 80m
Emerging Energy Research (EER) IHS Alternative
Energy 2010 USD 25m
Point Carbon A/S Thomson Reuters
Energy & Environment 2010 USD 200m
EIATrack IHS Environmental Regulations 2011 USD 15m
Proven Business Model with Successful Exits
AAA Certified Team
Manuela Zoninsein 种梦露, Founder & CEO 创立者 & 首席执行官 [BEIJING]• Ag & environment journalist at Newsweek, Engineering News-Record, ClimateWire• Manager at Dell for China SMB web project; Chicago Board of Trade clerk• Harvard BA (Social Studies); Oxford MSc (Modern Chinese Studies; thesis on pesticide policy)
Zachary Gidwitz 朱梓轲, Chief Information Officer数据库服务总监[BEIJING]• Bloomberg New Energy Finance researcher• United Nations Development Program database manager
Even R. Pay裴西霞, Director of Content 分析总监 [BEIJING]• Energy Foundation, New Energy Project coordinator• US Embassy Agricultural Trade Office analyst Michael Conti 康麦客, Sales Advisor 公司与财务顾问 [NYC]• Hudson Clean Energy Partners, Deutsche Bank renewable energy team• New Energy Finance client relations (pre-Bloomberg acquisition)
Richard Herzfelder 何文逸, Research Advisor公司与财务顾问 [BEIJING]• Executive VP, Head of Research at China Food and Agriculture Services• China Business Director, Associated Press
12-month KPIsQ1 Q2 Q3 Q4
Implement Local Researcher strategy: # hires
4 11 11 10
Attract SAA audience: # clients 7 12 12 15
Attract international agritech suppliers: # clients
3 3 3 3
Attract PE/VC investors: # clients 3 3 3 3
12-month GOALS• Prove SAA news aggregation revenue model• Prove industry subscription business model
• Gather client channel + usage data• Roll out value-add analytics products
• Prove CAC < Lifetime Value
The Bloomberg for Agritech in China
Smart Agriculture Analytics北京朝阳区东三环北路 2 号,南银大厦 1215 室[email protected]
The Problem:Information Gap: Socially- & Ecologically-Inappropriate Agritech for
Chinese Farmers
Tillage/No-tillage
Crop-Suitable & Long-Lasting
EQUIPMENT
APPROACHES
INFORMATION
Guess vs Precise
RESOURCES
Chemical vs Natural
Focus: Upstream Agriculture
Any AIRE technology that that helps food growing processes on the field
NOT• Processing/manufacturing• Distribution/delivery• Retail/customer-facing
Six Core Industry “Verticals”
• Animal Nutrition: supplements• Off-field Ag: aquaponics, hydroponics,
greenhouses• Seeds + genetics• Soil Remediation• Organics: fertilizers, pesticides (IPM)• Water Tech: irrigation, waste recyclying +
reuse