Smart Analytics Cloudmed CognosJuha TeljoBusiness Analytics Solution Executive, Nordic

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IBM Building a Smarter Planet

The Two Dimensions in Cloud

ComputingCloud enables customers to consume IT as a service, without burdening customers about

how the service works behind the scene

ExistingEnterprise ITCapabilities

NewEnterprise ITCapabilities

Third party capabilities

Capabilities On demand self serviceDelivery via the Cloud

Key Characteristics1. Common services2. Location independent3. On demand4. Utility based5. Dynamic

Infrastructure

Dimension 1 - Service Models

1. Infrastructure as a Service2. Platform as a Service3. Software as a Service

Dimension 2 - Delivery Models

1. Public cloud2. Private cloud3. Community cloud4. Hybrid cloud

2010 IBM Corporation

Business Analytics

Business Analytics and Cloud Computing1) Not all Clouds are Created Equal - the right cloud based

solutions based on needs and to minimize risks2) Delivers faster time to business value through

standardization, virtualization and automation3) Leverage the larger IBM Cloud Computing value

proposition and technological investment

EnterpriseData Center

PrivateCloud

Enterprise

IBM/3rd party hosted &operated

HostedPrivate Cloud

Enterprise AEnterprise B Users

Public/ Community Cloud Services

(new)

Turn computing platform CAPEX spend to OPEX spend

Up and running in minutes

Cognos BI on IBM Compute Cloud

IBM BlueInsights with 150K+ users and $20m saved over life of program

Platform for self serviced provisioning of standardized BI services increasing service adoption and utilization

Clients retaining complete control of the solution stack and security policy

Smart Analytics (private) Cloud on zLinux

Fiducia

New York Times

IBM Process Outsourcing HR workbench solution using Cognos BI

Proof points

Industry specific applications on demand (e.g. Customer churn, community cloud for banks)

LOB solution with minimal IT involvement and investment

Insight from Cloud resident data

Reduce IT complexity by leveraging standardized cloud platform services

Benefits

Cognos BI as OEM

SPSS Online Data Collection SaaS

Cognos Consumer Insights

Many Eyes

SPSS Managed Services (data collection)

Offering & Capabilities

2010 IBM Corporation

Business Analytics

Customers and Partners in Cloud today. Just not calling it Cloud

ISV/OEM offerings powered by Cognos 8 Delivers reports & analytics to 800 member banks, Collect

Market Research Peer Benchmarking Information marketplace for supply chain partners Sharing insight beyond the enterprise Want to lower cost, increase time to value

Want their analytics next to their data centers

Strive to connect to salesforce.com

Visualization & social media analytics

ASP

Community Cloud

Private Cloud

Hosted

Hybrid

Public Cloud

OEM Clouds

50+ ISVs a

nd OEMS ho

sting IBM

Cognos toda

y.

Customer

deploying sta

ndardized B

I

platforms

using Privat

e Cloud (e.g.

Smart

Analytics C

loud)

VIRTUALIZATION

STANDARDIZATIONAUTOMATION

Increased Flexibility

=Reduced

Cost Increased Flexibility

EnterpriseData Center

PrivateCloud

Enterprise

IBM hosted &operated

HostedPrivate Cloud

Enterprise AEnterprise B Users

Public/ Community

Cloud Services

2010 IBM Corporation

Business Analytics

Blue Insight: IBMs deployment is the worlds largest private cloud computing environment for business intelligence and analytics that will empower IBMers from around the world with information and business insight to make smarter decisions no matter where the data resides

IBM Blue Insight results: Consolidating +20 multi-product, departmental BI

deployments to Cognos 8 BI on System z Realizing value from +60 data sources across

IBM representing +1PB of data Deploying private cloud self service to support

+200,000 named users across our global workforce (120K by mid-year 2010, expanding to 200K by 2011)

56% cost savings per user (grows with volume) $7,775,767 - Infrastructure cost savings

realized with z10 technology $2,558,525 - Business Intelligence

Competency Center (BICC) cost savings; Elasticity in a shared server model supporting

SLAs for diverse tenants; Speed to value and reduced capital spend (26 weeks to 2 weeks)

Smart Analytics (private) Cloud in the IBM corporationOur commitment to informed decision making led us to consider private cloud delivery of Cognos via System z, which is the enabling foundation that makes possible +$20M savings over 5 years.

-IBM CIO Office

What IBM has done is come up with a perfect application for a private cloud.

-- John Webster, CNET, Nov. 18, 2009

EnterpriseData Center

PrivateCloud

2010 IBM Corporation

Business Analytics

Smart Analytics Cloud

A private cloud within the enterprise

A solution for delivering business intelligence to the entire organization

Creates That delivers

The Smart Analytics Cloud solution offering

Open, enterprise-class BI platform

Web OfficeSearchMobile

Cognos 8 BIA broad range of BI capabilities

IBM System zCentralize, Virtualize & Simplify the BI infrastructure

IBM software

IBM hardware

Phase 1: Create awareness of, a strategy for and a governance foundation for BI across the organization

Phase 2: Preparation for the Smart Analytics Cloud

IBM Services

Phase 3: Install the base cloud, integrate into the corporate enterprise and test the cloud use cases

Phase 4: Educate the enterprise for on-going success with the Smart Analytics Cloud

The solution components

EnterpriseData Center

PrivateCloud

2010 IBM Corporation

Business Analytics

SPSS Online Data Collection

Dedicated hosted

environment

Customized for each

client

Guaranteed Service Level

Agreements

Data collection capabilities to capture attributes, interactions, behaviors, and attitudes for customers, employees or constituents

Augments internally captured data with sentiment and opinion data and use this combination as part of the analytic process

Two delivery models available

Avoid IT Roadblocks

No on-premise infrastructure

Monthly Subscription

Optional transaction based

pricing

Managed Services SaaS

Enterprise

IBM hosted &operated

HostedPrivate Cloud

Enterprise AEnterprise B Users

Public/ Community Cloud Services

2010 IBM Corporation

Business Analytics

IT benefits from cloud computing are real

Test provisioning Weeks Minutes

Change management Months Days/hours

Release management Weeks Minutes

Service access Administered Self-service

Standardization Complex Reuse/share

Metering/billing Fixed cost Variable cost

Server/storage utilization 1020% 7090%

Payback period Years Months

SOURCE: Based on IBM and client experience.

Increasing speed and

flexibility

Reducing costs

Results from IBM cloud computing engagements

Enterprise

IBM hosted &operated

HostedPrivate Cloud

2010 IBM Corporation

Business Analytics

Cognos BI on IBM Cloud

EnterpriseData Center

PrivateCloud Enterprise

IBM/3rd party hosted &operated

HostedPrivate Cloud

Enterprise AEnterprise B Users

Public/ Community

Cloud Services

Optimized Business System

Enterprise Software

Virtualization

IBM Smart Business Development and Test Cloud V1.1 Convert Compute Platform spend from CAPEX to

OPEX On-demand provisioning of scalable, virtualized

development and testing resources in an automated cloud platform

A self-service portal designed for ease of use, with a catalog of standardized infrastructure services (e.g. storage, server size, O/S)

Data centers in USA and Germany

IBM Cognos BI Software Bring Your Own Licenses for Cloud Deployments Up and running only few clicks away Rapid provisioning an instance of an IBM supplied

pre-configured and optimized Cognos V8.4 image with all pre-requisite middleware in minutes

DeveloperWorks articles and book on IBM CognosAnalytics and Cloud Computing with considerations on data architecture and security

Available IGF financing for monthly payment options

Enterprise

IBM hosted &operated

HostedPrivate Cloud

2010 IBM Corporation

Business Analytics

Public Cloud Example

"The work we did with IBM fundamentally changed our business strategy and how we looked at our own brand". - Simon Talbot Kraft Australia

How IBM Steered Kraft to New Market OpportunitiesBusiness challengeKraft to go on a journey of discovery with the IBM research team, with hopes to identify what was on the minds of its Vegemite customers worldwide by analyzing social media

SolutionIBM Global Business Services used IBMs Corporate Brand and Reputation Analysis (COBRA) to analyze unstructured data across the Internet to provide deep insight and root cause analysis as well as statistical tracking and advanced alerts to events and conversations across Web 2.0 activities.

Actionable Insights Kraft Australia found a native Australians had a very strong personal

identification for the brand The analysis also identified numerous new recipes for an opportunities to

market Vegemite The COBRA analysis also identified an opportunity introduce Vegemite to a

new Autstralians to expand the market potential The new marketing strategy helps capitalize on customers loyalty to and love

for the Vegemite product

Enterprise AEnterprise B Users

Public/ Community

Cloud Services

2010 IBM Corporation

Business Analytics

IBM Cognos Consumer InsightGaining Market Insight with Voice of Customer Analysis

Business problem

Explosion of consumer feedback on social media has created a powerful new consumer influence that is out of reach of traditional business analytics

Companies are actively looking for ways to pro-actively monitor and leverage social media content to establish a direct and timely connection with the voice of the customer

Brand managers, market analysts, competitive intelligence all want to correlate social media information with their internal business data for better business outcomes

Consumer Insights solution:

Configured for hosted or on-premise deployments

Analyzes large amounts of cloud content for discussions of brand, products and key topics and correlates with sentiment

Offers sophisticated IBM Cognos Software reporting and alerting capabilities combined with unique search-based exploratory user interface

Allows integration of analysis and content with on-premise applications and analytics assets

Many IBM patents in data discovery, manipulation, visualization

Optimize

Consumer InsightVoice of Customer dashboards

Web blogs, social media, reviews

100,000+ discussion forums

30,000+ news feeds

2 billion+ blog postings

Enterprise AEnterprise B Users

Public/ Community

Cloud Services

2010 IBM Corporation

Business Analytics

Public Cloud: Visualization & Social Networking

Next Generation Knowledge worker is used to being connected and to sharing information (Blogs, Wiki, Twitter, Blackberry, Facebook, YouTube..)

Today, were taking the next step in reader involvement with the launch of The New York Times Visualization Lab, which allows readers to create compelling interactive charts, graphs, maps and other types of graphical presentations from data made available by Times editors.

NYTimes.com readers can comment on the visualizations, share them with others in the form of widgets and images, and create topic hubs where people can collect visualizations and discuss specific subjects.

Public Cloud Example

Enterprise AEnterprise B Users

Public/ Community

Cloud Services

2010 IBM Corporation

Business Analytics

IBM Cognos Many Eyes

Leveraging the Clouds power for collaboration and networking

Democratizing data visualization Easy to use:

Empowers all users to explore their data No training needed

Fast: Even on first use, time to create can be measured in

seconds/minutes Because its on demand, no installation, set-up,

configuration needed

Discovering new insights through Unique and interactive data visualizations Input from multiple perspectives

Providing convincing fact-based support for decisions Compelling visualizations

Available for free trial on IBM Alphaworks

On premise and Hosted Editions in the labs

Enterprise AEnterprise B Users

Public/ Community

Cloud Services