SMaRT Certified Building Products - Jim Lord, EcoVert

© 2007

I’m SMaRT©.

Ask me why.

SMaRT© Consensus Sustainable Product Standard

SMaRT Solutions for Sustainable Business

The Deepest Shade of Green©

© 2007



SMaRT Solutions for Sustainable BusinessToronto | Luxembourg

Energy ModelingGreen Building CertificationGreenhouse Gas ConsultingGreen Product CertificationSustainability Management

© 2007




I’m SMaRT©. Ask me why.

• What is SMaRT?

• Why did leading manufacturers & governments choose it?

• Who else is involved?

• How do products achieve a SMaRT rating?

• How does SMaRT help LEED?

• Case Studies

© 2007




What is SMaRT©?

• SMaRT is to products what LEED® is to buildings

• The Consensus Sustainable Product Standard covering 80% of the world's products — excludes only planes & vehicles

• SMaRT is based on the LEED model—a consensus rating system with prerequisites and optional credits

• Acronym stands for Sustainable Materials Rating Technology

• SMaRT© Global Brand launched December 2006

• Fast Company (Nov. 2008) identifies SMaRT as an important product certification

© 2007




Who oversees SMaRT©?

The Institute for Market Transformation to Sustainability (MTS)

• A non-profit public charity based in Washington, D.C.

• An American National Standards Institute (ANSI) Accredited Standards Developer

• MTS unites leading environmental groups, manufacturers, and state and local governments

• Its goal is to increase the share of sustainable products to 90% of the market by 2015

© 2007




Why did Leading Manufacturers & Governments Choose SMaRT©?

SMaRT is the consensus sustainable product standard. It is:

• Accessible

• Comprehensive

• Transparent


© 2007




Why did Leading Manufacturers & Governments choose SMaRT©?

SMaRT is accessible.

• Open – any interested party can become a committee member

• Consensus – the SMaRT Committee has sole responsibility for standards development, approval, interpretation, and revision

• Affordable – SMaRT is cost effective

© 2007




LEED and SMaRT©

CaGBC & USGBC

Australian / New Zealand Green Building Councils

Europe

SMaRT has been accepted through CIR as a innovation credit based on the following: 2.5% of products are SMaRT certified

Adjustment factor of .5 for Silver, 1 for Gold and 2 for Platinum

On June 9th of this year the AGBC approved SMaRT as an approved product rating standard for their building rating system

SMaRT qualifies products for the European market and the rest of the world with SMaRT’s mandatory ISO compliant LCA/Environmental Product Declaration (EDP). France enacted legislation this January mandating EPDs and the European Union approved EPD Policy for Member Nations several years ago.

© 2007




Increased Profitability Sustainable Product Case Study – Forbo Linoleum

A Culture of Long Term Commitment to Optimized Environmental Performance. Forbo Linoleum manufacturers and sells linoleum floorcovering, wallcovering and finishing for office furniture. The company attributes the following superior economic performance to its sustainable practices (Forbo internal data 2001):

• EBIT (Operating Result) performance as a percentage of sales that is, at a minimum, 25% better than any of its competitors

• Internal profitability shows its sustainable products’ EBIT level performance more than double, as a percent of sales, those of traditional products

• Five year share price performance is 100% greater on average than its three largest competitors

Forbo Linoleum is a SMaRT Platinum Certified Sustainable Product eligible for credit for LEED certified green buildings.

© 2007





SMaRT is comprehensive.• Leading standards – Meets existing

stringent product sustainability standards in its criteria, including:– ISO 14001 Environmental Management

& 14040 LCA

– GREENGUARD / California 01350 VOC

– FSC Certified Wood

• Life Cycle Assessment (LCA) – Per ISO standards, an LCA scientifically measures environmental impacts throughout product life cycle – raw materials extraction, manufacturing, shipping, use or reuse

• Global – Covers 80% of the world’s products & requires global supplier data for 12 environmental impacts, & credit for reduction of over 1300 pollutants up to 100%

© 2007




LCA Impact Example: Environmental Performance for SteelSMaRT Requires an ISO Compliant LCA Thus Providing Critical Coverage of Global

Suppliers

HumanTox

Global Warming

Energy

Smog

Waste

EcoTox

EutrophicationAcidiication

Ozone Depletion

0%

50%

100%

High RecycledContent Steel

© 2007





SMaRT is transparent.

• Quantified - All assumptions, requirements and metrics within criteria are available to the public

• Documented – Manufacturers must disclose points earned by certified products

• Audited – Ernst & Young’s Global Sustainable Audit Group & Redstone Group audit SMaRT Certifications

• Consensus – Criteria were developed through an accredited process

SMaRT is a leadership standard with key prerequisites:• No Toxic Stockholm Chemicals• FSC Certified Wood - defense to criminal liability under Lacey Act

banning illegally harvested wood (about 20% of climate change pollution)• ISO Compliant Life Cycle Assessment (LCA) covering suppliers• 28 Points Minimum for Certification

© 2007




Sustainable Manufacturing National Consensus Underwriting Standard

• 1-100 CMP Corporate Green Value Score• Value measured by increased share value• Higher value at Silver, Gold & Platinum Levels• Higher value for Green-e Power & Conventional Energy Reductions• Higher value for higher reduction of pollutants • Higher value for reuse – avoids disposal risks• Covers multiple attributes & all products other than planes & vehicles

Underwrites Green Convertible Securities (GCS)

For manufacturers & retailers. GCS cover debt & equity.

Launched at Aug. 19, 2009 MTS New York Stock Exchange Meeting


© 2007




Who else is involved?

SMaRT Committee Officers

• Ken Baker, Principal, Gensler

• Doug Pierce, AIA, LEED AP, Perkins+Will

• Ginny Dyson, IIDA, LEED AP, DMJM / Rottet

• Keith Winn, IIDA, LEED AP, ASID, Catalyst Partners

• Ralph Bicknese, AIA, LEED AP, Hellmuth+Bicknese

• Eric Corey Freed, Licensed Architect, Principal, Organic Architects

• Sigi Koko, Principal, Down to Earth Design

• Lou Newett, Environmental Director, Knoll Inc.

• Tim Cole, Environmental Director, Forbo Flooring

• Michael Bohn, Marketing VP, Bosch & Siemens Home Appliances

• Tim Nolan, State of Minnesota

• Michi Pena, Commissioner, Chicago Dept. of General Services

http://www.perkinswill.com/default.aspx

© 2007





• U.S. Green Building Council (USGBC) and its LEED® Rating System– LEED provides credit for SMaRT certified products

– SMaRT & LCA Education are USGBC Education Provider Programs

– Use of SMaRT certified products for 2.5% of total the value of a project contributes one Innovation and Design credit

• American Institute of Architects (AIA)– SMaRT is part of AIA's imperative to reduce 70% of

conventional energy use in new or renovated buildings by 2015

• Sustainable Furnishings Council– SFC approved SMaRT as the standard to which its

members must certify to

© 2007





• Capital Markets Partnership– Led by JPMorgan Chase, Citi, Bank of America and San Francisco

Mayor Gavin Newsom

– Supported by US Conference of Mayors:

• Consensus Green Building Underwriting Standards recognize SMaRT

• Green Convertible Securities recognize SMaRT

• Green Building Securities recognize SMaRT

• Fireman's Fund – Adopted SMaRT in its underwriting criteria for discounted insurance to manufacturers of certified products

• City of Santa Monica – Includes SMaRT certified products in its purchasing directive, which is being sent to U.S. cities for their adoption too

© 2007





• Leading Global Manufacturers

Implementing Global SMaRT Marketing Agreement

© 2007





SMaRT is approved by LEED Canada as the Certified Sustainable Product Innovation Credit.

• Canada Green Building Council

© 2007





A nonprofit Coalition of leading environmental groups including the Sierra Club, and companies promoting for educational purposes, transparent Leadership Standards

substantially reducing pollution. These Standards include LEED, FSC & SMaRT.

• Leadership Standards Campaign (LSC)

© 2007





Three companies led the charge and SMaRT certified theirproducts:

• Forbo flooring

• Milliken carpet & textiles

• Knoll furniture

Due to the SMaRTLEED Credit, all three Companies

went Climate Neutral at theirManufacturing

Facilities.

© 2007




Platinum

Produced With 100% Wind Energy

© 2007




SMaRT Certified Sustainable Carpet

PVC FreeCarbon Neutral Production

Platinum

© 2007




How do you achieve a SMaRT© rating?

• Submit a completed application

• Pass an internal MTS data audit

• Execute a legally binding certification pursuant to FTC Environmental Marketing

Guides that: – Data are accurate and not misleading

– Qualified professionals were used

• Publish certification summary on a web site

• Pass an external audit by Ernst & Young's Global Sustainable Auditing Group or Redstone Global Auditing (depending on level)

• Renew certification every three years

© 2007




How SMaRT works?

© 2007





Product must achieve 14 prerequisite points and score a minimum of28 out of 162 points in the following areas covering all product stagesacross the global supply chain:

• Safe for public health & environment

• Renewable energy & energy efficiency

• Biobased or recycled materials

• Facility or company requirements

• Reclamation, sustainable reuse & end of life management

© 2007





Based on overall points achieved, there are four levels of SMaRTcertification

SMaRT Rating

Sustainable Sustainable Silver

Sustainable Gold

Sustainable Platinum

PointRange

28-40 41-60 61-89 90-162

External Audit

Random Random Mandatory Mandatory

© 2007




Case Study: How did the Knoll Life chair rate?

Sustainable Gold with 71 pointsThe first chair in the industry to be SMaRT certified

• 18/34 points: Safe for public health & environment– GREENGUARD Children & SchoolsSM certified

• 23/42 points: Renewable energy & energy efficiency– Lubin electricity offset by wind energy

• 16/30 points: Biobased or recycled materials– 60%+ recycled content

• 10/18 points: Facility or company requirements– Life Cycle Assessment

• 4/23 points: Reclamation, Reuse & End of Life

© 2007




What does it mean to Knoll customers?

• They are purchasing an independently certified product that is good for the environment, economy and social equity

• They can have confidence in the environmental claims because of the accessible, comprehensive, and transparent nature of the certification process

• They can achieve an additional LEED credit for many Knoll products depending on percent of total project value

© 2007




Supply Chain Inventory

Minimal Toxic Chemicals

Green Cleaning

High Indoor Air Quality

Reduced Air, Water, & Waste

Pollutants

Safe for Public Health and Environment

© 2007




Offset Carbon-intensive

Energy Use

Optimize Energy Efficiency and Performance

Reduce Climate Change

Emissions

Encourage Renewable

Energy Alternatives

Renewable Energy and Energy Reduction

© 2007




Inventory Content

Consider whole impact of

material use – soil, air, water

Encourage Post-Consumer Recycled

Content

Biobased & Recycled Materials

Use organic, FSC, and non-petroleum

materials

© 2007




Life Cycle Assessment

Materials Reclamation

Systems

Social Indicator Reporting

Facility- or Company-based

Environmental Policy & Targets

Design for Environment

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Performance Durability

Extended Product Life

Reclamation, Sustainable Reuse,& End of Life Management

Product Reclamation

or Reuse Programs

Monitoring of Product

Reclamation/Reuse

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Dematerialization Product Reclamation/Reuse

High Level of Success at:

Reduced/renewable energy use

Innovation In Manufacturing

Reduced chemicals and

pollutants

Recycled/Biobased Content

THINKING SMaRT

© 2007

© 2007




Remember, SMaRT© is

• To products what LEED® is to buildings

• Accessible – Open, consensus, and affordable

• Comprehensive – Incorporates leading standards, LCA, global supply chain

• Transparent – Quantified, documented, audited, and accredited

© 2007

Get SMaRT©!Thank you


Jim LordEcovert – Sustainability

ConsultantsToronto Canada416.987.0285

[email protected]

Market Transformation toSustainability (MTS)

1511 Wisconsin Ave., NWWash., DC 20007

202-338-3131mts.sustainableproducts.com


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