May 2013
Panasonic Corporation
May 22 2013
Panasonic Corporation
Eco Solutions Company
Smart City Development
Experience of Fujisawa
Sustainable Smart Town
Smart City Development
Experience of Fujisawa
Sustainable Smart Town
May 2013
Panasonic Corporation
Shifting to sustainable societyShifting to sustainable society
Depletion of natural resources
Depletion of natural resources
Population growth of urban cities in
emerging countries
Population growth of urban cities in
emerging countries
Global warmingGlobal warmingLack of electricity causing blackoutsLack of electricity causing blackouts
Full recovery fromNorth East Japan
earthquake
Full recovery fromNorth East Japan
earthquake
Global Challenges Japan Challenges
Social Background
May 2013
Panasonic Corporation
Cities becoming
smart cities
Locally generated& used energy
Social Background
Shifting to sustainable societyShifting to sustainable society
May 2013
Panasonic Corporation
Strong increase of population for emerging countrie s, acceleration of house development / retrofitting.
Urban smart cities
Global population estimation
1950 2000 2050
1 Bil
3 Bil
5 Bil
2020
Emerging
Developed
5.3 Bil
1.1 Bil
<Emerging Country>New city planning
<Developed Country>Retrofitting/Compact City
Type of development
Delhi（5,620）Mumbai
（3,604）
Bangkok（8,488）
Kuala Lumpur（13,733）
Rio de Janeiro（16,541）
Seoul（24,244）
GDP（USD）
Per Person
40,000
30,000
10,000
20,000
50,000 Singapore（49,764）
Tokyo（39,478）
Amsterdam（46,637）
0
Shanghai（18,575）Mexico City（17,826）
� Global population in 2050 9.2 Bil� By 2020, 50% of world population will
live in urban city of a emerging country.
Urban cities in emerging countries
will have 50% of global population
9.15 Bil
Type of smart city
May 2013
Panasonic Corporation
Smart city development in Japan can be classified into two groups.
Types of smart city development Areas
� "Next generation energy and social system demonstration" project of the Ministry of Economy, Trade, Industry
� Fujisawa Sustainable Smart Town� Kashiwa No Ha Smart City� Funabashi Smart Share City� Aizuwakamatsu� Miyagi Prefecture
etc
Retrofit
Green field
� Keihanna� Kita Kyushu
Government initiated
Private operated
Trend in Japan
� Yokohama� Toyota
Urban smart cities
May 2013
Panasonic Corporation
Local energy generation / usage for adecentralized energy management
80
100
120
140
60
160
180Unit: 10,000kW
Maximum183 Mil kW
1 2 3 4 5 6 7 8 9 101112131415161718192021222324時
From: Federation of Electric Power Companies of Japan
Supply to match the current Peak of energy consumption
Energy curve on maximum consumed day.Energy curve on maximum consumed day.
Over 60% of the generated energy is Over 60% of the generated energy is lost during generation,lost during generation, transmission transmission
343京J（9,551億kWh）
Implementation of new Implementation of new price/time system for peakprice/time system for peak--cut.cut.
Energy generation /supply Energy consumption curve
Locally generated& used energyEnergy management
石炭・石油36.1%
天然ガス26.6%
原子力26.6%
その他10.7%
電力37.0%
発電損失58.7%
4.3%From: The white paper on
energy usage (METI) 63.0%
Fossil Fuel36.1%
Natural Gas26.6%
Nuclear26.6%
Others
10.7%Generation
Supply Supplied Energy37.0 %
Generation Loss58.7%
TransmittingLoss
4.3%Total Loss
May 2013
Panasonic Corporation
Industry / Logistics
３３３３％％
（（（（Y 2009) From: The white paper on energy usage (METI)
Office / Services
３６３６％％
Home３１％
HomeHome３１３１％％
Energy reduction for daily lifestyle is required.
Air-Con25.2%
Refrigerator16.1%
Light16.1%
ＴＶ
9.9%Electrical
carpet4.3%
Toilet3.9%
Washing Mac.2.8%
Others20.2%
Dish Dryer1.6%
From: Agency for Natural Resources and Energy
Energy consumption in Japan Electricity consumption at Home
Over 30% is consumed at home. Almost 60% is consumed by Air-Con, Refrigerator, Light
Total consumption4,200kWh/year
Energy management Locally generated& used energy
May 2013
Panasonic Corporation
Energy saving equipments
Energy management
Regional energy management
Efficient ＬＥＤ Illumination
Eco home appliances
Air tight/Insulations
External connection
Energy management
Generation / Storage
Local generation & usage
Controlling energyPeople
SocietyHouses Facility
StoreCommunity
ＥＭＳ、Ｖ２ＨＥＭＳ、Ｖ２ＨＥＭＳ、Ｖ２ＨＥＭＳ、Ｖ２Ｈ
Smart metersSmart metersSmart metersSmart meters
Demand responseDemand responseDemand responseDemand response
Cloud serviceCloud serviceCloud serviceCloud service
Control per grid demand, Control per grid demand, Control per grid demand, Control per grid demand,
flexibly supports priceflexibly supports priceflexibly supports priceflexibly supports price
Combination of generating, Combination of generating, Combination of generating, Combination of generating,
storing and saving energy.storing and saving energy.storing and saving energy.storing and saving energy.
From smart house to smart city ⇒ ＦｕｊｉｓａｗａＳＳＴ
8Energy management
May 2013
Panasonic Corporation9
May 2013
Panasonic CorporationFujisawa SST Background
About Fujisawa City Japan
Tokyo
Fujisawa
51km from Tokyo Station(approx. 50min by train)
Prefecture: KanagawaPopulation: Approx. 416,000Area: 69.51km²
Industry: Housing areaBusinessTourismEducation
The famous Shonan Beach
10
May 2013
Panasonic Corporation
In 1961First factory in Eastern Japan（Monochrome TV, Refrigerator, Fan, etc)
2007 onwardConsidering new
usage of land
History of Fujisawa Plant
Logistics Center
Eco Systems factory
Refrigeration factory
Land was formerly Panasonic factory.
11
May 2013
Panasonic Corporation
Regional Challenges
Realizing high environmental targetsRealizing high environmental targetsRealizing high environmental targets
Improvement of chronic traffic jamImprovement of chronic traffic jamImprovement of chronic traffic jam
Reinforcing disaster measuresReinforcing disaster measuresReinforcing disaster measures
Rich nature of Shonan areaRich nature of Shonan areaRich nature of Shonan area
High environmental consciousnessHigh environmental consciousnessHigh environmental consciousness
Business & Educational growthBusiness & Educational growthBusiness & Educational growth
Regional Potential
Taking in the regions' natural blessings, we will realize sustainable Eco & Smart lifestyles with our experience and technology
Taking in the regions' natural blessings, we will realize sustainable Eco & Smart lifestyles with our experience and technology
Panasonic’s solution towards town creation
Fujisawa Sustainable Smart Town
Environmental contribution & comfortable lifestyles
Safety & Security
Smart town concept for contributing to region
Contributing to Region 12
May 2013
Panasonic Corporation
Location Kanagawa prefecture, Fujisawa city
計画概要
Area Approx 19ha
Buildings Homes/Businesses/Public facilities
Population Approx 3,000
Schedule Town opening in Spring 2014
Budget Approx 600 Mil USD (¥100)
Central ParkCentral Park
Daily life supporting facilities 1
Daily life supporting facilities 1
Daily life supporting facilities 2
Daily life supporting facilities 2
Housing Complex
Zone
Housing Complex
Zone
AdvancedActivity
Zone
AdvancedActivity
ZoneWelfare
HealthcareEducation Zone
WelfareHealthcare
Education Zone
Detached House ZoneDetached
House Zone
Detached House ZoneDetached
House Zone
Land development for 1000 households(detached houses & housing complexes)
Land Development 13
May 2013
Panasonic CorporationProject ConsortiumPanasonic and 11 partner companies forms an consort ium to manage the Fujisawa SST project.
Fujisawa City and 11 other partner companies
> Accenture> Dentsu Inc.> Mitsui Fudosan Co., Ltd> Mitsui Fudosan Residential Co., Ltd> Mitsui & Co., Ltd.> Nihon Sekkei, Inc.> Nippon Telegraph and Telephone East Corporation
Joint press conference Oct.1st 2013
> ORIX Corporation> PanaHome Corporation> Sumitomo Mitsui Trust Bank, Ltd.> Tokyo Gas Co., Ltd.
* In alphabetical order
14
May 2013
Panasonic Corporation
Fujisawa Sustainable Smart Town“Bringing energy to life ”
� Introductory DVD (8min 50sec)
May 2013
Panasonic Corporation
Environmental TargetsEnvironmental Targets Energy TargetsEnergy Targets Safety and Security Safety and Security Targets Targets （（CCPCCP**））
COCO22
％％
ReductionReduction
3030％％
OverOver
Renewable Energy Renewable Energy Utilization rateUtilization rate
33 daysdays
LifelineLifelineMaintenanceMaintenance
3030％％
WaterWaterConsumptionConsumption
CCP: Community Continuity PlanCCP: Community Continuity PlanA plan for recovering to normal conditionA plan for recovering to normal condition
( Compared to 1990 )( Compared to 1990 ) ( Compared with water ( Compared with water usage in home in 2006 )usage in home in 2006 )
Environmental, Safety and Security TargetsEnvironmental, Safety and Security Targetsfor the whole townfor the whole town
Key Point 1 : Numerical Targets
ReductionReduction
7070
16
May 2013
Panasonic Corporation
Most advanced Sustainable & Smart Service
Virtual gated townVirtual gated townVirtual gated town
Total Eco-Mobility ServiceTotal EcoTotal Eco--Mobility ServiceMobility Service
Independent and symbioticenergy management town
Independent and symbioticIndependent and symbioticenergy management townenergy management town
Security system linked betweensurveillance cameras and LED street lightsare used in a large scale town level.
Realization of battery sharing services,instead of battery charging. Convenient for daily usage, but also useful in emergencies.
World’s largest group of individually divided solar generation totaling approx. 3MW and battery storage totaling approx. 3MW
*1 According to Panasonic research at October 2012*2 Individually divided solar generators and storage batteries are planned to be
implemented in detached houses, housing complex, business buildings public facilities.
Key Point 2 : Advanced Service 17
May 2013
Panasonic Corporation
Realizing local based sustainable service management as an realistic business
CustomerCustomer
ResidentsResidents
Businesses infacilities
Businesses infacilities
MunicipalityMunicipality
BtoC
BtoB
BtoGOneOne--Stop ServiceStop Service
Community GrowthCommunity Growth
IncubationIncubation
FujisawaTown Management
Company（temporary name）
Service OperatorService Operator
CommunicationCommunication
EnergyEnergy
SecuritySecurity
Regional operator Regional operator
House managementHouse management
・・・
・・・
EducationEducationRegional education
and researcher Regional education
and researcher
Municipal, NPOMunicipal, NPO
EnergyEnergy
Asset ManagementAsset ManagementMobilityMobility
FinanceFinance
CommunityCommunity
HealthcareHealthcare Club ServiceClub Service
SecuritySecurity
Key Point 3 : Town Management Company
Town Management Company will provide not only the management of the town, butsupport the development of a community that can create new value in everyday life.
18
May 2013
Panasonic CorporationMarch 7th 2013 Fujisawa SST Management Company
35.5%
14.5%
14.5%8.0%
7.5%
5.0%5.0%
5.0%
5.0%
Panasonic Corporation
PanaHome CorporationMitsui Fudosan Residential Co., Ltd.
Mitsui & Co., Ltd.
Dentsu Inc.Nihon Sekkei Inc.
Tokyo Gas Co., Ltd.Nippon Telegraph and Telephone East Corporation
Sumitomo Mitsui Trust Bank, Limited
Capital Ratio
260 million yenCapital
President: Mr. Tomohiko Miyahara (Panasonic Corporation)Representative
Fujisawa SST Management CompanyCompany name
Panasonic and 8 partner companies established management company.
19
May 2013
Panasonic Corporation
ElectricityCompany
Sell
Income
Approval for public land usage to private company.
Paying rent for the usage of land.
Fujisawa SSTManagement Company
Equipment for solar power generation
Fujisawa City
Public land
Community PV Solar Generation
■■■■ Business Scheme
New model to reinforce disaster measures and to expand renewable energy.
PV panels on top of public sewage land
The business is part of the PPP (public private partnership) business between Panasonic and Fujisawa City. The generation capacity is approximately 100kW/h.
May 2013
Panasonic Corporation
Visualization of generation amount
Grid Solar Generation System
Solar panels
In case of emergency (blackouts)
EV
Portable battery
Cell phone
Solar lantern
Open for public usage
Community PV Solar Generation
■■■■ System Configuration
Measures against emergencies and to expand renewabl e energy.
Emergency: Electricity is provided not only to t own residents but also to surrounding areas.
Normal: Provided to the grid, contributing to expans ion of renewable energy, while obtaining income for PV m aintenance.
May 2013
Panasonic Corporation
Realistic smart town based on actual lifestyleswill become next generation standard
Enhancing InfrastructureEnhancing Infrastructure
Product & Technology OrientedProduct & Technology Oriented
Feasibility StudyFeasibility Study
Different Industry ConsortiumDifferent Industry Consortium
Government OperatedGovernment Operated
Focused on Residents LifestyleFocused on Residents Lifestyle
Service OrientedService Oriented
RealizationRealization
Business build by partnershipBusiness build by partnership
New cooperation ofGovernment & Corporate
New cooperation ofGovernment & Corporate
これまでのスマートシティ Fujisawa Model
Fujisawa Model
Conventional smarty city
22
May 2013
Panasonic Corporation
First homes will be ready for residents in Spring 2014
Schedule
Sep.2012 2013 2014
Sep. 2012
Safety Ceremony & start of land readjustment
Mar. Spring2018…
Spring 2014
Town opening, welcoming first residents.
Mar. 2013
Establishment of Town Management Company
Town Completion
23
May 2013
Panasonic CorporationAwareness 24
Ms. Nakama Yukie
Profession: Actress and singerBirthdate: 1979-Oct-30Birthplace: Urasoe, Okinawa, JapanHeight: 160cmWeight: 46kg
Panasonic contracts with Ms. Yukie Nakama, one of the top actress in Japan, for TV commercials.
DVD 0:30
Corporate efforts to aware environment to public
Panasonic Corporation
Eco Solutions Company
Panasonic Corporation
Eco Solutions Company
Panasonic Tokyo Shiodome Bldg
1-5-1 Higashi-Shimbashi, Minato-ku, Tokyo 105-8301, Japan
Panasonic Tokyo Shiodome Bldg
1-5-1 Higashi-Shimbashi, Minato-ku, Tokyo 105-8301, Japan
InquiriesInquiries
Thank you for your attention.
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